Inventing a new food product and then making it into a brand is a lot of hard work. The work is so arduous that sweat, tears and stamina will be flow profusely. The product package facilitates the marketing scene. The taste of the food item may be commented upon later first the consumer will see the package and attracted will buy to test it. After eating it the consumer will compare it with the competitor. Consumer spending on food products will touch $20 trillion by 2030 globally.
The packaging foremost safeguards the product when being transported. It gives exposure to the brand. The visibility is enough to name it. It draws the customer to the product. So, it is a branding tool, and its consumption flourishes the company. The business meets marketing objectives segregated from competitors and enhances sales.
The product package is how attractively or simply the product is packed. Good packages attract customers in malls and shops towards it. They pick it to inspect and are more likely to buy it. This way new customers are engaged by competitive companies and faithful customers are lost by the existing ones. The attraction on the wrapper tin or container is created by graphics, hues fonds and wrapper.
The goal of the marketing company is to work on the sense organ of sight, touch, and sound smell taste. The material and form structure all put together works on the imagery and sales takes place. The appeal works through the psychological makeup of the customer as beauty attracts. The details are written are concise and informative.
The company does the product package research to find out what attracts the consumer, the geographical sector, the demand and the competitors as well as what is lacking in their product. For instance, products for the elderly will require larger fond. The products meant for the higher-income group the product packing should give a luxury impression to be picked up from the shelf.
The company considers all alternatives. At present online shopping is in demand. Online products will be shipped. The packing should be compact, so the product does not rattle in the oversize box. Neither should it be small that in transport it bends and damage the item. If the item must be sold through the shelf, then the displayed shelf should be the centre of attraction through its package.
Another factor the company considers in the initial stage is the product utility by males, females and environmentally conscious consumers use it. The socio-economic status in the sector population. The product will be priced accordingly.
Packing design is a complex process and is based on technical skills, cleverly calculated, and artistically placed so it becomes the centre of attraction on the shelf. Several consumers pick it and place it in their shopping basket. The procedure of making a package design can be seen through systematic steps.
During product briefing, the business contacts the package design company and share the details. This includes the product classification, benefits, target customers, and purchase style. Specific requirements if any is told. It is after these branding elements such as hues, fonts, logo, and tagline are discussed.
Pilot research is conducted in the specified geographical area. The competitor’s way of functioning their strengths and weaknesses is known. The customer’s needs want and purchasing habits are known.
The experts put their technical and creativity together for briefly reading the label and submitted them to the parent company. The ideas are exchanged, and changes are made for refining them. This is how brand identity is created. The consumers begin to connect with the brand. The professional printing company does the needful. After this market launch is done. Post-launch feedback is considered, and all attempt is made to make the product acceptable to the customer. The final motive is sales.