Introduction
Pharma and biotech are literally two giants that are at a crossroads today. However, they were considered as parallel paths before. Their intersection now, which is more of a rivalry, is not just scientific but is also strategic, financial, and deeply competitive. For CEOs, businesses and marketers, the boundary between the two is both an opportunity and a risk. As pipelines evolve and platforms scale, knowing where the shifts are happening is critical for them to make informed decisions.