The global complementary and alternative medicines (CAM) market was valued at USD 198.0 billion in 2023 and is expected to grow at a CAGR of 6.1% during the forecast period. Globally, key players in the complementary and alternative medicines (CAM) market are comprised of both large as well as small service providers making it a fragmented market structure. Moreover, the eminent key players in the global complementary and alternative medicines market are undertaking mergers and acquisitions, and collaborations to expand their product portfolio and gain a competitive advantage.
Segment / Key Players |
Categorization |
Type |
Nature-Based [Ayurveda, Homeopathic, Mud Therapy, Others], Mind-Body Intervention-Based [Yoga, Meditation, Tai Chi, and Qigong, Biofeedback, Guided Imagery, Hypnosis, Others], Manipulative Body-Based [Chiropractic, Physiotherapy, Massage, Acupuncture, Others], Energy-Based [Reiki, Electromagnetic Therapy, Others] |
Application |
Depression & Anxiety, Pain Management, Chronic Diseases, Neurological Disorders, Infertility, Skin Disorders, Weight Loss |
Mode of Service |
Therapy Classes, Direct Consultation, E-Learning |
End User |
Yoga & Meditation Centers, Therapy Centers, Home Care, Hospitals & Clinics, Others |
Key Players |
Dabur India Ltd., Biologische Heilmittel Heel GmbH, Novartis AG, The Arya Vaidya Pharmacy (CBE) Ltd., Boiron, Cipla Limited, PEKANA Naturheilmittel GmbH, Weleda AG, Herb Pharm, Deepure Plus, Herbal Hills, Helio USA Inc., Columbia Nutritional Inc., Nordic Naturals, and Pure Encapsulations, Inc. |
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The complementary and alternative medicines market in Asia-Pacific is anticipated to witness the highest CAGR during the forecast period due to the excessive emphasis of the population of this region towards wellness programs and the increasing development of wellness medical infrastructure are the key factors for its rapid growth.
Yoga and meditation centers are anticipated to contribute the largest revenue by 2030 in the complementary and alternative medicines (CAM) market in 2023
Based on end users, the global complementary and alternative medicines (CAM) market is segmented into yoga and meditation centers, hospitals and clinics, therapy centers, home care, and others. Amongst these segments, yoga and meditation centers are anticipated to contribute the largest revenue by 2030 owing to extensive awareness and popularity of these centers in emerging as well as emerging economies.
Geography Insight
Geographically, Europe is anticipated to contribute the largest market revenue in complementary and alternative medicines (CAM) by 2030 due to the excessive utilization of botanicals in various dietary supplements in the countries of France and Germany.
Competitive Insight
Some of the players having a prominent presence in the global complementary and alternative medicines market include Dabur India Ltd., Biologische Heilmittel Heel GmbH, Novartis AG, The Arya Vaidya Pharmacy (CBE) Ltd., Boiron, Cipla Limited, PEKANA Naturheilmittel GmbH, Weleda AG, Herb Pharm, Deepure Plus, Herbal Hills, Helio USA Inc., Columbia Nutritional Inc., Nordic Naturals, and Pure Encapsulations, Inc.
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The report provides the market value for the base year 2023 and a yearly forecast till 2030 for revenue (USD Billion). The report segments the global complementary and alternative medicines (CAM) market based on type, mode of service, application, end-user, and region.
Global Complementary and Alternative Medicines (CAM) Market Coverage
Type Insight and Forecast 2025-2030
Mode of Service Insight and Forecast 2025-2030
Application Insight and Forecast 2025-2030
End-User Insight and Forecast 2025-2030
Geographical Segmentation
Complementary and Alternative Medicines (CAM) Market by Region
North America
Europe
Asia-Pacific (APAC)
Rest of the World (RoW)