Press Releases

The global complementary and alternative medicines (CAM) market was valued at USD 198.0 billion in 2023 and is expected to grow at a CAGR of 6.1% during the forecast period. Globally, key players in the complementary and alternative medicines (CAM) market are comprised of both large as well as small service providers making it a fragmented market structure. Moreover, the eminent key players in the global complementary and alternative medicines market are undertaking mergers and acquisitions, and collaborations to expand their product portfolio and gain a competitive advantage.

Segmentation and Key Players

Segment / Key Players	Categorization
Type	Nature-Based [Ayurveda, Homeopathic, Mud Therapy, Others], Mind-Body Intervention-Based [Yoga, Meditation, Tai Chi, and Qigong, Biofeedback, Guided Imagery, Hypnosis, Others], Manipulative Body-Based [Chiropractic, Physiotherapy, Massage, Acupuncture, Others], Energy-Based [Reiki, Electromagnetic Therapy, Others]
Application	Depression & Anxiety, Pain Management, Chronic Diseases, Neurological Disorders, Infertility, Skin Disorders, Weight Loss
Mode of Service	Therapy Classes, Direct Consultation, E-Learning
End User	Yoga & Meditation Centers, Therapy Centers, Home Care, Hospitals & Clinics, Others
Key Players	Dabur India Ltd., Biologische Heilmittel Heel GmbH, Novartis AG, The Arya Vaidya Pharmacy (CBE) Ltd., Boiron, Cipla Limited, PEKANA Naturheilmittel GmbH, Weleda AG, Herb Pharm, Deepure Plus, Herbal Hills, Helio USA Inc., Columbia Nutritional Inc., Nordic Naturals, and Pure Encapsulations, Inc.

Browse Market Insight and In-depth TOC on "Complementary and Alternative Medicines Market – Analysis and Forecast (2025-2030)"

The complementary and alternative medicines market in Asia-Pacific is anticipated to witness the highest CAGR during the forecast period due to the excessive emphasis of the population of this region towards wellness programs and the increasing development of wellness medical infrastructure are the key factors for its rapid growth.

Yoga and meditation centers are anticipated to contribute the largest revenue by 2030 in the complementary and alternative medicines (CAM) market in 2023

Based on end users, the global complementary and alternative medicines (CAM) market is segmented into yoga and meditation centers, hospitals and clinics, therapy centers, home care, and others. Amongst these segments, yoga and meditation centers are anticipated to contribute the largest revenue by 2030 owing to extensive awareness and popularity of these centers in emerging as well as emerging economies.

Geography Insight

Geographically, Europe is anticipated to contribute the largest market revenue in complementary and alternative medicines (CAM) by 2030 due to the excessive utilization of botanicals in various dietary supplements in the countries of France and Germany.

Competitive Insight

Some of the players having a prominent presence in the global complementary and alternative medicines market include Dabur India Ltd., Biologische Heilmittel Heel GmbH, Novartis AG, The Arya Vaidya Pharmacy (CBE) Ltd., Boiron, Cipla Limited, PEKANA Naturheilmittel GmbH, Weleda AG, Herb Pharm, Deepure Plus, Herbal Hills, Helio USA Inc., Columbia Nutritional Inc., Nordic Naturals, and Pure Encapsulations, Inc.

Key Takeaway from the Report:

• Among all the types, the nature-based segment is anticipated to generate the largest revenue by 2030 in the market.
• Among all the modes of service, the therapy classes segment is anticipated to generate the highest CAGR during the forecast period.
• Of all the applications, the skin disorder and chronic diseases segments are expected to generate the highest CAGR during the forecast period.
• Among all the end-users, the yoga and meditation centers are anticipated to contribute the largest revenue by 2030 in the global CAM market.

The Report Offers:

• Historical market estimate for the years 2018–2023 and forecast for the years 2025–2030
• Insight on current market trends, market dynamics, key opportunities, and major challenges in the industry.
• Market insights by in-depth segmentation with industry dynamics.
• Competitive analysis and benchmarking of the industry leaders and their product offerings.
• Profiles of leading players and innovators, their financial overview, and product portfolio
• Analysis of key industry trends and recent developments
• Value chain analysis and distribution channel analysis with opportunity assessment
• Market share analysis of major players

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The report provides the market value for the base year 2023 and a yearly forecast till 2030 for revenue (USD Billion). The report segments the global complementary and alternative medicines (CAM) market based on type, mode of service, application, end-user, and region.

Global Complementary and Alternative Medicines (CAM) Market Coverage

Type Insight and Forecast 2025-2030

• Nature-Based
  • Ayurveda
  • Homeopathic
  • Mud Therapy
  • Others
• Mind-Body Intervention-Based
  • Yoga, Meditation, Tai Chi, And Qigong
  • Biofeedback
  • Guided Imagery
  • Hypnosis
  • Others
• Manipulative Body-Based
  • Chiropractic
  • Physiotherapy
  • Massage
  • Acupuncture
  • Others
• Energy-Based
  • Reiki
  • Electromagnetic Therapy
  • Others

Mode of Service Insight and Forecast 2025-2030

• Therapy Classes
• Direct Consultation
• E-Learning

Application Insight and Forecast 2025-2030

• Depression and Anxiety
• Pain Management
• Chronic Diseases
• Neurological Disorders
• Infertility
• Skin Disorders
• Weight Loss
• Others

End-User Insight and Forecast 2025-2030

• Yoga and Meditation Centers
• Therapy Centers
• Home Care
• Hospitals and Clinics
• Others

Geographical Segmentation

Complementary and Alternative Medicines (CAM) Market by Region

North America

• By Type
• By Mode of Service
• By Application
• By End User
• By Country – U.S., Canada, and Mexico

Europe

• By Type
• By Mode of Service
• By Application
• By End-User
• By Country – Germany, U.K., France, Italy, Spain, Russia, Denmark, Poland, and Rest of Europe

Asia-Pacific (APAC)

• By Type
• By Mode of Service
• By Application
• By End-User
• By Country – China, Japan, India, South Korea, Australia, Singapore, Indonesia, Malaysia, Thailand, and the Rest of Asia-Pacific

Rest of the World (RoW)

• By Type
• By Mode of Service
• By Application
• By End-User
• By Country – Brazil, Saudi Arabia, South Africa, U.A.E., Argentina, Chile, Colombia, and Other Countries