The report "Dry Shampoo Market by Product (Paraben Free, All Natural, Gluten Free, Others), by Form (Spray, Powder), by Function (Anti-Dandruff, Color Protection, Hair Loss Protection, Others), by Demographic (Men, Women, Kids), by Distribution Channel (Modern Trade, Convenience Store, Specialty Store, Drug Store, Online, Others) - Global Forecast to 2030", The dry shampoo market is expected to grow at a CAGR of 6.9% during the forecast period. Factors attributing to the market growth of the global dry shampoo market include rising market demand from the younger generation and working population, increased purchasing power among consumers, preference towards premium-priced dry shampoo products, the increasing trend towards personalized home salon services, and increased preference towards offering hair treatment solutions with minimum use of water and using products like dry shampoos with its USP to extract oil without the use of water will drive market development of global dry shampoo industry. Also, the increased demand for anti-aging products from Generation X and rising demand for hair styling and hair treatment services along with providing a shiny and fresh look will drive the market demand for the global dry shampoo industry. Furthermore, the influence of e-commerce channels, social media advertising, and numerous beauty expert retailers creates a lucrative market for the development of personal care products. Nevertheless, increased adoption of innovative products that include more organic and natural content, thereby leading to product premiumization will create market opportunities for the global dry shampoo industry.
In April 2022, In response to the increasing demand for dry shampoos that can be used on the go, Japanese personal care company Kao Corporation introduced a pair of dry shampoos under the hair care brand Merit, along with a shampoo sheet concept first developed for use in space.
By Demographic, The Women’s category will witness the largest market growth during the forecast period.
Based on Demographic, the global Dry Shampoo Market is segmented into Men, Women, and Kids. The women’s category contributes the largest share in the global dry shampoo industry owing to rising working women population and their acceptance towards longer resistance of coloring agents. Furthermore, women with dark-colored hair prefer these products because of their residual ability to prevent grey hair. Product demand is also expected to rise due to an increase in the number of working women who require extra care for their long hair in a limited amount of time.
Global Dry Shampoo Market Segmentation Analysis
Segment |
Categorization |
Leading Category |
Product |
Paraben Free, All Natural, Gluten Free, and Others |
Paraben Free (Largest)
|
Form |
Spray and Powder |
Spray (Largest) |
Function |
Anti-Dandruff, Color Protection, Hair Loss Protection, and Others |
Hair Loss Protection (High CAGR) |
Demographic |
Men, Women, and Kids |
Women (Largest) |
Distribution Channel |
Modern Trade, Convenience Store, Specialty Store, Drug Store, Online, Others |
Online (Fastest) |
Region |
North America, Europe, Asia-Pacific, and Rest of the World |
North America (Largest) |
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“North America will witness the largest growth in the global Dry Shampoo Market.”
North America contributes the largest share in the dry shampoo market owing to increased consumer preference towards hectic lifestyle, easy to use due to its on-the-go applicability, and rising demand for personal care products will propel the market development of the global dry shampoo industry in the region.
Some of the major players in the global Dry Shampoo industry include The Unilever Group, Procter and Gamble, Kao Corporation, The Estee Lauder Companies Inc., Shiseido Company Limited, Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Revlon Inc., L’Oreal SA, and Coty Inc.
Scope of the Report
Report Metric |
Details |
Market Size Available for the Years in the Study |
2018–2030 |
Historical Period |
2018–2021 |
Base Year |
2022 |
Forecast Period |
2022–2030 |
Segments Covered in the Study |
Product, Form, Function, Demographic, Distribution Channel, and Region |
Geographies Covered in the Study |
North America (U.S., Canada, Mexico), Europe (Germany, U.K., France, Italy, Spain, Russia), Asia-Pacific (China, Japan, India, South Korea), and Rest of the World (Brazil, Saudi Arabia, South Africa, U.A.E.) |
Companies Covered in the Study |
The Unilever Group, The Procter and Gamble, Kao Corporation, The Estee Lauder Companies Inc., Shiseido Company Limited, Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Revlon Inc., L’Oreal SA, and Coty Inc. |
Global Dry Shampoo Market Coverage
Product Insight and Forecast 2018-2030
Form Insight and Forecast 2018-2030
Function Insight and Forecast 2018-2030
Demographic Insight and Forecast 2018-2030
Distribution Channel Insight and Forecast 2018-2030
Geographical Segmentation
Dry Shampoo Market by Region
North America
Europe
Asia-Pacific (APAC)
Rest of the World (RoW)