Global E-cigarette market is Set to Reach USD 55.4 billion by 2030, Observing a CAGR of 21.6% during 2025 - 2030

Published Date: Jan, 2024

The global e-cigarette market is expected to grow at a CAGR of 21.6% during the forecast period with its market size predicted to reach USD 55.4 billion by 2030. Increasing cancer cases related to smoking cigarettes, technological advancements in e-cigarettes, increasing disposable income, and increasing awareness programs regarding the harmful effects of cigarettes are the major factors leading to the high demand of e-cigarettes in the global market.

Introduction of new flavors and fragrances to increase the traction for vaping devices

The growing popularity of vaping devices has led to the introduction of new flavors and fragrance. Flavors like menthol, mint, chocolate, cola, and different fruits are attracting more and more customers to adopt them. This trend is expected to continue and contribute to the e-cigarette market. Many companies in the industry are taking advantage of the ambiance in the market and merging with the tobacco cigarette giants. These companies are working together and making it more economical and efficient. This is further expected to expand the growth of the e-cigarette market across the globe.

Vape mod to witness the highest growth in the e-cigarette market

Based on product the market is categorized into cig-a-like, vaporizer, and vape mode. Of all the products, the highest growth in the demand for the vape mod has been observed over the last five years which is anticipated to remain the highest among all e-cigarette products during the forecast period. The research and development leading to the product innovation have led to the development of highly differentiated vape mods, thus creating huge traction among consumers.

Global E-Cigarette Market Segmentation and Key Players

Segment / Key Players



Cig-A-Like [Disposable, Rechargeable], Vaporizer [Open Tank, Closed System], Vape Mod

Distribution Channel

Vape Shops, Supermarkets, Online, Tobacconists), Aftermarket Products (Refill, Battery & Charger

Key Players

Turning Point Brands, Inc. (International Vapor Group), British American Tobacco plc, VMR Products LLC, Altria Group Inc., Japan Tobacco Inc., Philip Morris International Inc., Imperial Brands plc, NJOY Inc., Vapor Hub International Inc., and FIN Branding Group LLC.

Browse Market Insight and In-depth TOC on "Global E-Cigarette Market – Analysis and Forecast (2025-2030)"

Cig-a-like accounted for almost half of the revenue generated by the market players in 2020. The comparatively lower cost of these e-cigarettes makes them a popular choice among consumers. The cig-a-like e-cigarette market is further segmented into disposable and rechargeable cig-a-like. Among the two types, the market size for disposable cig-a-like is larger across the globe. The vaporizer market is categorized into an open-tank and closed system vaporizer.

The E-cigarette aftermarket holds immense growth opportunities for industry players

The aftermarket for e-cigarettes holds immense opportunities for the industry players, with its market anticipated to observe higher growth than the actual e-cigarette market. Of the different aftermarket products, the majority of sales are of refill and it is anticipated to remain during the forecast period. This is primarily due to the advancements in technology, and inclusion of some flavors and fragrances, and cost savings.

Based on distribution channels, the e-cigarette market is subdivided into supermarkets, online, vape shops, and tobacconists. In 2020, the majority of e-cigarettes were distributed through vape shops and the trend is anticipated to remain the same during the forecast period. However, with the increasing number of supermarkets and the emergence of e-commerce, a significant portion of sales will be through supermarkets and online sales channels. E-commerce provides consumers with a large number of options at a discounted rate which creates traction among the buyers. Therefore in the coming years, large volume of e-cigarettes will be sold through online distribution channels.

North America accounts for the largest demand of e-cigarettes across the globe

North America dominates the e-cigarette market due to earlier advancements in the technology of this segment, and the high disposable income of citizens of countries such as the U.S. and Canada. Also, the awareness regarding the health hazards of cigarettes is making smokers quit cigarettes and adopt less harmful e-cigarettes. Moreover, the Asia-Pacific is anticipated to witness the fastest growth during the forecast period due to the huge population of the young generation and their inclination towards e-cigarettes.

R&D investments are key to the revenue growth of industry players

Key players in the e-cigarette are investing in research and development activities. The advancements in technology have led to the development of user-friendly and more appealing e-cigarettes, which have gained huge traction among smokers. Moreover, many prominent players are acquiring established business players to deliver next-generation products. For instance, in July 2017, British American Tobacco p.l.c. completed the acquisition of the remaining 57.8% of Reynolds American Inc.

The prominent players operating in the e-cigarette market are Turning Point Brands, Inc. (International Vapor Group), British American Tobacco plc, VMR Products LLC, Altria Group Inc., Japan Tobacco Inc., Philip Morris International Inc., Imperial Brands plc, NJOY Inc., Vapor Hub International Inc., and FIN Branding Group LLC.

Global E-Cigarette Market Coverage

Product Insight and Forecast 2025-2030

  • Cig-A-Like
    • Disposable
    • Rechargeable
  • Vaporizer
    • Open Tank
    • Closed System
  • Vape Mod

Distribution Channel Insight and Forecast 2025-2030

  • Vape Shops
  • Supermarkets
  • Online
  • Tobacconists

Aftermarket Insight and Forecast 2025-2030

  • Refill
  • Battery & Charger

Geographical Segmentation

E-Cigarette Market by Region

North America

  • U.S.
  • Canada


  • Germany
  • U.K.
  • France
  • Italy
  • Russia
  • Rest of Europe


  • Japan
  • China
  • South Korea
  • Rest of Asia-Pacific

Rest of the World