Water-Based Adhesive Specialty Tapes Market

Industry Overview

The global water-based adhesive specialty tapes market was valued at USD 8.2 billion in 2023 and is anticipated to reach USD 8.5 billion by 2030, growing at a CAGR of 6.67% during the forecast period 2025-2030. Water-based adhesive is chemical composites that are made by mixing water, polymers, and different additives.

The water-based adhesives can be in liquid or powder solution form and are apt for porous or non-porous substrates. The water-based adhesive specialty tapes are generally prepared from natural or artificial soluble polymers. Water acts as a carrier fluid and controls the fluidity of useful adhesive composites for various substrates having loads of thickness. The global water-based adhesive specialty tapes are growing owing to the increased adoption in the automotive sector, increased public awareness about the benefits of such tapes, escalating demand for medical products, and technological developments in the healthcare industry that will propel the growth of the market.

The COVID-19 crisis has had a neutral effect on the water-based adhesive specialty tapes market owing to a little disruption in the supply of raw materials due to travel restrictions and stringent lockdown measures. In addition, the COVID-19 pandemic and reduced crude prices have led to a fluctuation in the level of demand from industry verticals like commercial construction and infrastructure. Nevertheless, the demand for adhesive formulations has grown in the residential construction sector and medical devices sector.

Market Segmentation

Insight by Resin Type

Based on resin type, the global water-based adhesive specialty tapes market is divided into Acrylic Polymer Emulsion (APE), Styrene Butadiene (SB) Latex, Polyvinyl Acetate (PVA) Emulsion, Polyurethane Dispersion (PUD), and Vinyl Acetate Ethylene (VAE) Emulsion and others. The PVA Emulsion dominates the market as PVA adhesive produces clear, hard films that are weather resistant and can withhold water, grease, oil, and petroleum fuels.  In addition, it offers properties such as high initial adhesiveness, almost invisible adhesive joints, softening at 30-45 °C, resistance to biodegradability, and low cost.

Insight by Application

Based on application, the water-based adhesive specialty tapes market is categorized into tapes and labels, paper and packaging, building and construction, automotive and transportation, consumer, leather & footwear, sports & leisure, assembly, and others. The tapes and labels are anticipated to have the fastest growth owing to extensive utilization across various industries and for many adhesive applications and include construction tape adhesives, masking tape adhesives, freezer label adhesives, removable or repositionable label adhesives as these adhesives are flexible and versatile. The construction industry is anticipated to have faster growth owing to the increased usage of acrylic polymer emulsion resin type in water-based adhesive specialty tapes as APE provides superior performance and non-flammable properties.

Global Water-Based Adhesive Specialty Tapes Market Report Coverage

Industry Dynamics

Industry Trends

The increasing prominence of technologically developed and environmentally friendly products in different industry verticals and high performance compared to conventional solvent-based adhesives in terms of efficiency and flexibility are the trends prevalent in the water-based adhesive specialty tapes market. Moreover, government regulations to limit VOC emissions will further support the growth of water-based products.  

Growth Drivers

The rising demand from the packaging industry owing to its features like durability, flexibility, and economic efficiency will stimulate the growth of the water-based adhesive specialty tapes market. Moreover, the extensive application in the automotive industry as double-sided tapes, protection tapes, and foam tapes are easy to fix and remove. Moreover, the increased demand for light and low-emission vehicles such as smart cars and aluminum trucks will drive the growth of the market. It is used in the healthcare industry and is adopted in applications like surgical tapes and waterproof tapes to cover incisions and wounds. Moreover, water-based adhesive specialty tapes have antigenic properties and hold tightly on the skin, bandage, or dressing material, resulting in wide adoption in the healthcare sector.

Challenges

The inability to store the product for a long period of time, reduced shelf life, and vulnerable commodity costs are the challenges faced by the manufacturers of the water-based adhesive specialty tapes market. In addition, the formulation of water-based adhesives specialty tapes are complex, and slow drying and freezing at low temperatures owing to the volatility features of water may hinder the growth of the market.

Geographic Overview

APAC is anticipated to have the largest share in the global water-based adhesive specialty tapes market owing to the expansion of the automotive, healthcare, electronics, and electrical sectors. Moreover, the rising disposable income and economic growth may augment the growth in the region. Europe is anticipated to have strong growth during the forecast period in the water-based adhesive specialty tapes market owing to robust growth in building bridges and highways and growing business investments in buildings. Moreover, the rising urban population and an increasing number of immigrants may further propel the growth of the market.

Competitive Insight

The water-based adhesive specialty tapes industry players are involved in various strategic initiatives to remain competitive in the market such as product launches, mergers, and acquisitions, partnerships, etc. Thus, industry players are strengthening their position in a highly competitive market and providing a competitive edge.

3M has developed a novel water-based product so-called 3M™ Fast Tack Water Based Adhesive 1000NF which is unique and designed to deliver faster bonding time, heat resistant bonding, repositionable, and high ultimate strength. Thus, it is non-flammable, polychloroprene-free, and has zero VOCs

Henkel is one of the trusted water-based adhesive manufacturers and offers various products in SEQUENCE that are coater-ready and superior finishes allow customers to maintain product quality and enhance the total cost of ownership. Moreover, the company’s products are used in various applications like books, home appliances, medical tape, and packaging.

In November 2021 HB Fuller Company launched a new generation of high-performance water-based adhesives with Swift® tak 5730 grade to create consumer-safe, liquid-resistant paper straws as it provides superior performance, is consistent, sustainable, easily machinable, and increases overall productivity.

Bostik has launched a new advanced water-based adhesive for in-car use using the Aquagrip 3720.

Bostik has launched a novel and advanced water-based adhesive for automotive interior assembly applications called Aquagrip 3720. The product is suitable for bonding low surface energy, rigid substrates to the closed-cell foam and foam-backed materials, thereby enhancing process efficiencies and product performance decreasing the environmental impact, and improving worker safety. This product is also plasticizer-resistant, responsive to heat, and suited to one-sided application processes to simply meet manufacturing requirements.

Key players in the water-based adhesive specialty tapes market include Dymax, 3M, Bostik, NITTO DENKO CORPORATION, HB Fuller Company, LINTEC Corporation, Henkel AG & Co. KGaA, AVERY DENNISON CORPORATION, Intertape Polymer Group, Lohmann GmbH & Co.KG.

The water-based adhesive specialty tapes market report offers a comprehensive market segmentation analysis along with an estimation for the forecast period 2025–2030.

Segments Covered in the Report

• By Resin Type
  • Acrylic Polymer Emulsion (APE)
  • Styrene Butadiene (SB) Latex
  • Polyvinyl Acetate (PVA) Emulsion
  • Polyurethane Dispersion (PUD)
  •  Vinyl Acetate Ethylene (VAE) Emulsion
  • Others
• By Application 
  • Tapes and Labels
  • Paper and Packaging
  • Building and Construction
  • Automotive and Transportation
  • Consumer
  • Leather & Footwear
  • Sports & Leisure
  • Assembly
  • Others

Region Covered in the Report

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia-Pacific (APAC)
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia-Pacific
• Rest of the World (RoW)
  • Brazil
  • Saudi Arabia
  • South Africa
  • U.A.E.
  • Other Countries

Source: VynZ Research

1.    Research Overview

        1.1.    The Report Offers
        1.2.    Market Coverage
                1.2.1.    By Resin Type
                1.2.2.    By Application                 
                1.2.5.    By Region
        1.3.    Research Phases
        1.4.    Limitations
        1.5.    Market Methodology
                1.5.1.    Data Sources
                        1.5.1.1. Primary Research
                        1.5.1.2. Secondary Research
                1.5.2.    Methodology
                        1.5.2.1. Data Exploration
                        1.5.2.2. Forecast Parameters
                        1.5.2.3. Data Validation
                        1.5.2.4. Assumptions
                1.5.3.    Study Period & Data Reporting Unit

2.    Executive Summary

3.    Industry Overview

        3.1.    Industry Dynamics
                3.1.1.    Market Growth Drivers
                3.1.2.    Market Restraints
                3.1.3.    Key Market Trends
                3.1.4.    Major Opportunities
        3.2.    Industry Ecosystem
                3.2.1.    Porter’s Five Forces Analysis
                3.2.2.    Recent Development Analysis
                3.2.3.    Value Chain Analysis
        3.3.    Competitive Insight
                3.3.1.    Competitive Position of Industry Players
                3.3.2.    Market Attractive Analysis
                3.3.3.    Market Share Analysis

4.    Global Market Estimate and Forecast

        4.1.    Global Market Overview
        4.2.    Global Market Estimate and Forecast to 2030

5.    Market Segmentation Estimate and Forecast

        5.1.    By Resin Type
                5.1.1.    Acrylic Polymer Emulsion (APE)
                        5.1.1.1. Market Definition
                        5.1.1.2. Market Estimation and Forecast to 2030  
                5.1.2.    Styrene Butadiene (SB) Latex
                        5.1.2.1. Market Definition
                        5.1.2.2. Market Estimation and Forecast to 2030
                5.1.3.    Polyvinyl Acetate (PVA) Emulsion
                        5.1.3.1. Market Definition
                        5.1.3.2. Market Estimation and Forecast to 2030  
                5.1.4.    Polyurethane Dispersion (PUD)
                        5.1.4.1. Market Definition
                        5.1.4.2. Market Estimation and Forecast to 2030
                5.1.5.    Vinyl Acetate Ethylene (VAE) Emulsion
                        5.1.5.1. Market Definition
                        5.1.5.2. Market Estimation and Forecast to 2030
                5.1.6.    Others
                        5.1.6.1. Market Definition
                        5.1.6.2. Market Estimation and Forecast to 2030       
        5.2.    By Application
                5.2.1.    Tapes and Labels
                        5.2.1.1. Market Definition
                        5.2.1.2. Market Estimation and Forecast to 2030
                5.2.2.    Paper and Packaging
                        5.2.2.1. Market Definition
                        5.2.2.2. Market Estimation and Forecast to 2030
                5.2.3.    Building and Construction
                        5.2.3.1. Market Definition
                        5.2.3.2. Market Estimation and Forecast to 2030
                5.2.4.    Automotive and Transportation
                        5.2.4.1. Market Definition
                        5.2.4.2. Market Estimation and Forecast to 2030
                5.2.5.    Consumer
                        5.2.5.1. Market Definition
                        5.2.5.2. Market Estimation and Forecast to 2030  
                5.2.6.    Leather & Footwear
                        5.2.6.1. Market Definition
                        5.2.6.2. Market Estimation and Forecast to 2030
                5.2.7.    Sports & Leisure
                        5.2.7.1. Market Definition
                        5.2.7.2. Market Estimation and Forecast to 2030
                5.2.8.    Assembly
                        5.2.8.1. Market Definition
                        5.2.8.2. Market Estimation and Forecast to 2030
                5.2.9.    Others
                        5.2.9.1. Market Definition
                        5.2.9.2. Market Estimation and Forecast to 2030     
        
6.    North America Market Estimate and Forecast

        6.1.    By Resin Type
        6.2.    By Application        
        6.3.    By Country – U.S., Canada, and Mexico
                6.5.1.    U.S. Market Estimate and Forecast
                6.5.2.    Canada Market Estimate and Forecast
                6.5.3.    Mexico Market Estimate and Forecast

7.    Europe Market Estimate and Forecast

        7.1.    By Resin Type
        7.2.    By Application        
        7.3.    By Country – Germany, U.K., France, Italy, Spain, Russia, and Rest of Europe
                7.5.1.    Germany Market Estimate and Forecast
                7.5.2.    France Market Estimate and Forecast
                7.5.3.    U.K. Market Estimate and Forecast
                7.5.4.    Italy Market Estimate and Forecast
                7.5.5.    Spain Market Estimate and Forecast
                7.5.6.    Rest of Europe Market Estimate and Forecast

8.    Asia-Pacific Market Estimate and Forecast

        8.1.    By Resin Type
        8.2.    By Application       
        8.5.    By Country – China, Japan, India, South Korea, and Rest of Asia-Pacific
                8.5.1.    China Market Estimate and Forecast
                8.5.2.    Japan Market Estimate and Forecast
                8.5.3.    India Market Estimate and Forecast
                8.5.4.    South Korea Market Estimate and Forecast
                8.5.5.    Singapore Market Estimate and Forecast
                8.5.6.    Rest of Asia-Pacific Market Estimate and Forecast

9.    Rest of the World (RoW) Market Estimate and Forecast

        9.1.    By Resin Type
        9.2.    By Application        
        9.5.    By Country – Brazil, Saudi Arabia, South Africa, U.A.E., and Other Countries
                9.5.1.    Brazil Market Estimate and Forecast
                9.5.2.    Saudi Arabia Market Estimate and Forecast
                9.5.3.    South Africa Market Estimate and Forecast
                9.5.4.    Other Countries Market Estimate and Forecast

10.    Company Profiles

        10.1.    Dymax
                10.1.1.    Snapshot
                10.1.2.    Overview
                10.1.3.    Offerings
                10.1.4.    Financial Insight
                10.1.5.    Recent Developments
        10.2.    3M
                10.2.1.    Snapshot
                10.2.2.    Overview
                10.2.3.    Offerings
                10.2.4.    Financial Insight
                10.2.5.    Recent Developments
        10.3.    Bostik
                10.3.1.    Snapshot
                10.3.2.    Overview
                10.3.3.    Offerings
                10.3.4.    Financial Insight
                10.3.5.    Recent Developments
        10.4.    NITTO DENKO CORPORATION
                10.4.1.    Snapshot
                10.4.2.    Overview
                10.4.3.    Offerings
                10.4.4.    Financial Insight
                10.4.5.    Recent Developments
        10.5.    HB Fuller Company
                10.5.1.    Snapshot
                10.5.2.    Overview
                10.5.3.    Offerings
                10.5.4.    Financial Insight
                10.5.5.    Recent Developments
        10.6.    LINTEC Corporation
                10.6.1.    Snapshot
                10.6.2.    Overview
                10.6.3.    Offerings
                10.6.4.    Financial Insight
                10.6.5.    Recent Developments
        10.7.    Henkel AG & Co. KGaA
                10.7.1.    Snapshot
                10.7.2.    Overview
                10.7.3.    Offerings
                10.7.4.    Financial Insight
                10.7.5.    Recent Developments
        10.8.    AVERY DENNISON CORPORATION
                10.8.1.    Snapshot
                10.8.2.    Overview
                10.8.3.    Offerings
                10.8.4.    Financial Insight
                10.8.5.    Recent Developments
        10.9.    Intertape Polymer Group
                10.9.1.    Snapshot
                10.9.2.    Overview
                10.9.3.    Offerings
                10.9.4.    Financial Insight
                10.9.5.    Recent Developments
        10.10.    Lohmann GmbH & Co.KG.
                10.10.1.    Snapshot
                10.10.2.    Overview
                10.10.3.    Offerings
                10.10.4.    Financial Insight
                10.10.5.    Recent Developments       

11.    Appendix

        11.1.    Exchange Rates
        11.2.    Abbreviations

Note: Financial insight and recent developments of different companies are subject to the availability of information in the secondary domain.

List of Tables

Table 1 Sources
Table 2 Study Periods
Table 3 Data Reporting Unit
Table 4  Global Water-Based Adhesive Specialty Tapes Market, Insight by Resin Type, 2018-2023 (USD Billion)
Table 5  Global Water-Based Adhesive Specialty Tapes Market, Insight by Resin Type, 2025-2030 (USD Billion)
Table 6  Global Water-Based Adhesive Specialty Tapes Market, Insight by Application, 2018-2023 (USD Billion)
Table 7  Global Water-Based Adhesive Specialty Tapes Market, Insight by Application, 2025-2030 (USD Billion)
Table 8  Global Water-Based Adhesive Specialty Tapes Market, Insight by Region, 2018-2023 (USD Billion)
Table 9  Global Water-Based Adhesive Specialty Tapes Market, Insight by Region, 2025-2030 (USD Billion)
Table 10 North America Water-Based Adhesive Specialty Tapes Market, Insight by Resin Type, 2018-2023 (USD Billion)
Table 11 North America Water-Based Adhesive Specialty Tapes Market, Insight by Resin Type, 2025-2030 (USD Billion)
Table 12 North America Water-Based Adhesive Specialty Tapes Market, Insight by Application, 2018-2023 (USD Billion)
Table 13 North America Water-Based Adhesive Specialty Tapes Market, Insight by Application, 2025-2030 (USD Billion)
Table 14  Global Water-Based Adhesive Specialty Tapes Market, Insight by Region, 2018-2023 (USD Billion)
Table 15 Global Water-Based Adhesive Specialty Tapes Market, Insight by Region, 2025-2030 (USD Billion)
Table 16 Europe Water-Based Adhesive Specialty Tapes Market, Insight by Resin Type, 2018-2023 (USD Billion)
Table 17 Europe Water-Based Adhesive Specialty Tapes Market, Insight by Resin Type, 2025-2030 (USD Billion)
Table 18 Europe Water-Based Adhesive Specialty Tapes Market, Insight by Application, 2018-2023 (USD Billion)
Table 19 Europe Water-Based Adhesive Specialty Tapes Market, Insight by Application, 2025-2030 (USD Billion)
Table 20 Europe Water-Based Adhesive Specialty Tapes Market, Insight by Region, 2018-2023 (USD Billion)
Table 21 Europe Water-Based Adhesive Specialty Tapes Market, Insight by Region, 2025-2030 (USD Billion)
Table 22 Asia-Pacific Water-Based Adhesive Specialty Tapes Market, Insight by Resin Type, 2018-2023 (USD Billion)
Table 23 Asia-Pacific Water-Based Adhesive Specialty Tapes Market, Insight by Resin Type, 2025-2030 (USD Billion)
Table 24 Asia-Pacific Water-Based Adhesive Specialty Tapes Market, Insight by Application, 2018-2023 (USD Billion)
Table 25 Asia-Pacific Water-Based Adhesive Specialty Tapes Market, Insight by Application, 2025-2030 (USD Billion)
Table 26 Europe Water-Based Adhesive Specialty Tapes Market, Insight by Region, 2018-2023 (USD Billion)
Table 27 Europe Water-Based Adhesive Specialty Tapes Market, Insight by Region, 2025-2030 (USD Billion)
Table 28 RoW Water-Based Adhesive Specialty Tapes Market, Insight by Resin Type, 2018-2023 (USD Billion)
Table 29 RoW Water-Based Adhesive Specialty Tapes Market, Insight by Resin Type, 2025-2030 (USD Billion)
Table 30 RoW Water-Based Adhesive Specialty Tapes Market, Insight by Application, 2018-2023 (USD Billion)
Table 31 RoW Water-Based Adhesive Specialty Tapes Market, Insight by Application, 2025-2030 (USD Billion)
Table 32 Europe Water-Based Adhesive Specialty Tapes Market, Insight by Region, 2018-2023 (USD Billion)
Table 33 Europe Water-Based Adhesive Specialty Tapes Market, Insight by Region, 2025-2030 (USD Billion)
Table 34 Snapshot – Dymax
Table 35 Snapshot – 3M
Table 36 Snapshot – Bostik
Table 37 Snapshot – NITTO DENKO CORPORATION
Table 38 Snapshot – HB Fuller Company
Table 39 Snapshot – LINTEC Corporation
Table 40 Snapshot – Henkel AG & Co
Table 41 Snapshot – KGaA
Table 42 Snapshot – AVERY DENNISON CORPORATION
Table 43 Snapshot – Intertape Polymer Group
Table 44 Snapshot – Lohmann GmbH & Co.KG

List of Figures

Figure 1 Market Coverage
Figure 2 Research Phases
Figure 3 Secondary Sources for Different Parameters
Figure 4 Methodology
Figure 5 Data Mining & Exploration
Figure 6 Data Triangulation
Figure 7 Assumptions for Market Estimation and Forecast
Figure 8 Market Synopsis
Figure 9 Global Water-Based Adhesive Specialty Tapes Market - Growth Drivers and Restraints
Figure 10 Competitive Benchmark
Figure 11 Global Water-Based Adhesive Specialty Tapes Market Highlight
Figure 12 Global Water-Based Adhesive Specialty Tapes Market, Insight by Resin Type, 2018 - 2030 (USD Billion)
Figure 13 Global Water-Based Adhesive Specialty Tapes Market, Insight by Application, 2018 - 2030 (USD Billion)
Figure 14 Global Water-Based Adhesive Specialty Tapes Market, Insight by By Region, 2018 - 2030 (USD Billion)
Figure 15 North America Water-Based Adhesive Specialty Tapes Market Highlight
Figure 16 North America Water-Based Adhesive Specialty Tapes Market, Insight by Resin Type, 2018 - 2030 (USD Billion)
Figure 17 North America Water-Based Adhesive Specialty Tapes Market, Insight by Application, 2018 - 2030 (USD Billion)
Figure 18 Global Water-Based Adhesive Specialty Tapes Market, Insight by By Region, 2018 - 2030 (USD Billion)
Figure 19 Europe Water-Based Adhesive Specialty Tapes Market Highlight
Figure 20 Europe Water-Based Adhesive Specialty Tapes Market, Insight by Resin Type, 2018 - 2030 (USD Billion)
Figure 21 Europe Water-Based Adhesive Specialty Tapes Market, Insight by Application, 2018 - 2030 (USD Billion)
Figure 22 Global Water-Based Adhesive Specialty Tapes Market, Insight by By Region, 2018 - 2030 (USD Billion)
Figure 23 Asia-Pacific Water-Based Adhesive Specialty Tapes Market Highlight
Figure 24 Asia-Pacific Water-Based Adhesive Specialty Tapes Market, Insight by Resin Type, 2018 - 2030 (USD Billion)
Figure 25 Asia-Pacific Water-Based Adhesive Specialty Tapes Market, Insight by Application, 2018 - 2030 (USD Billion)
Figure 26 Global Water-Based Adhesive Specialty Tapes Market, Insight by By Region, 2018 - 2030 (USD Billion)
Figure 27 RoW Water-Based Adhesive Specialty Tapes Market Highlight
Figure 28 RoW Water-Based Adhesive Specialty Tapes Market, Insight by Resin Type, 2018 - 2030 (USD Billion)
Figure 29 RoW Water-Based Adhesive Specialty Tapes Market, Insight by Application, 2018 - 2030 (USD Billion)
Figure 30 Global Water-Based Adhesive Specialty Tapes Market, Insight by By Region, 2018 - 2030 (USD Billion)