Animation is considered to be the most effective medium of communication to enhance the awareness of a product and increase market for different business type’s globally. Computer animation is the process of developing animated images using computer graphics. Today’s computer animation is increasingly using 3D animation as it comprises of various features such as mobile media, marketing media, web and outsourcing media.
It is applied on a computer program that generates a 3D representation of 2D graphics and helps in developing 2D images in a 3D framework. 3D animation develops improved quality of visual effects which no other medium of communication can offer. 3D animation provides the animators a platform to create graphics that are highly impactful and develops precise display of product or services. It is also considered to be most desirable medium of communication over computer animation as it helps in displaying key features of the product or service.
Insight by Technology
On the basis of technology, the 3D animation market is categorized into 3D modeling, motion graphics, 3d rendering, visual effects, and others. Of all, the visual effects techniques is expected to grow at the fastest rate during the forecast period, owing to its increasing applications in the gaming and film-making industries.
Insight by Service
On the basis of service, the 3D animation market is categorized into consulting, support & maintenance, integration & deployment, and education & training.
Insight by Deployment
On the basis of deployment, the 3D animation market is categorized into on-premises, and on-demand.
Insight by Verticals
On the basis of verticals, the 3D animation market is categorized into media & entertainment, construction & architecture, healthcare & life sciences, manufacturing, education & academia, and others.
The increasing adoption of motion capturing and 3D video games is driving the demand for global 3D animation market. 3D animation involves the ability to display movement. It also reveals the functions of an object and not solely the spatial moments of an object. The motion capture feature of animation was first adopted n films and television but the use of tool was resistant in that area. For instance, the movie “Avatar” was a blockbuster hit as it displayed the use of motion capturing technique and audience appreciated the change in that animated movie.
With the changing perception of audience towards animated movies the animators are continuously evolving their technology in order to meet the evolving demands of their audiences. The audience demand realism in the animated movies which is offered by the use of 3D animation in the present scenario. Additionally, the filmmakers are innovating new methods to upgrade and improvise the quality of the movie displayed and provide the audience with best realistic experience possible.
The video game industry is observed to be the first industry to embrace the use of motion capturing tool to display motion of character in the games and in the present scenario this tool is used on almost every video game. The increasing usage of smart phones is changing the demands for users as well. The development of 3D mobile applications and 3D video changes which provides a realistic experience to the users is fetching much more acceptance in the market as compared to the computer animation. Moreover, this is driving the demand for 3D animation in video games and increasing global 3D animation market.
The increasing adoption of 3D Animation Technology in Medical Forensics is creating opportunities for the growth of global 3D animation market. Forensic animation uses motion capturing technique to explain the internal working of any device. The same device had been used in several movies such as Lord of the Rings and Spiderman to create detailed and precise animations. The benefits offered by forensic animations are helping the 3D animation market to grow globally. This animation helps in increasing the persuasiveness and creates a lasting visual impression to attract the audience.
3D animation is a type of computer animation that takes help of computer generated imagery (CGI) technique to develop animated scenes. 3D animation is considered to be more realistic and in-depth as compared to the 2D animation. It uses maturing capturing and improved visual effects for displaying images.
North America is the largest market for 3D animation since the region is constantly developing its computer animation technology and increasingly using this technology in media and entertainment industry. The region is using 3D animation technology to conceptualize a product or service of any business organization that is still in the developmental stage. Asia-Pacific is expected to witness fastest growth in this market. The use of 3D animation in this region is attracting the viewers for a particular product or service and also helps in showcasing the overall standard and vision of business organization in the region.
Some of the key players operating in the global 3D animation market include Autodesk Inc., Autodessys, Adobe Systems Inc., Corel Corporation, Maxon Computer, Newtek Inc., Nvidia Corporation, Pixologic Inc., Sidefx Software, The Foundry Visionmongers Ltd., Trimble Navigation Ltd., and Toon Boom Animation Inc.