Status : Published Published On : Aug, 2022 Report Code : VRICT5147 Industry : ICT & Media Available Format : Page : 201

Global Beacon Technology Market – Analysis and Forecast (2025-2030)

Industry Insights by Deployment Model (Cloud, On-Premise), by Platform (iBeacon, AltBeacon, Eddystone), by Application (Travel, Tourism and Hospitality, Real-Estate, Retail, Healthcare, Education, Financial Institutions), by Technology (Wi-Fi, Combined Technologies, BLE, Ultrasound)

Industry Overview

The global Beacon Technology Market was valued at USD 1.9 billion in 2023 and is expected to reach USD 16.8 billion by 2030, growing at a CAGR of 38.0% during 2025-2030. The beacon technology industry is anticipated to experience substantial growth during the forecast period, owing to the various industry verticals using wide-ranging technology in various industry verticals consisting of education, retail, healthcare and hospitality.

Beacon Technology Market Highlights

The healthcare industry is experiencing numerous applications with the help of Bluetooth-enabled technologies in order to enhance the standards of healthcare facilities that are being rendered to patients. The beacons offer important data to users for instance navigating the patients to the hospitals and discovering medications to enhance the hospital efficiency that is anticipated to enhance the patient’s satisfaction. In addition, the advancement in the growth of the Internet of Things is up surging the market development. This technology helps beacons to collect data, allowing them to connect with various devices and enable searches based on location.

Market Segmentation

Insight by Deployment Model

Based on the deployment model, The Global Beacon Technology Market is bifurcated into on-premise and cloud. Between these, cloud-based beacon technology is anticipated to witness faster growth during the forecast period, owing to the growing adoption of cloud-based networks that help in eliminating high expenses linked with overlay networks as well as the complex operation and installation processes of these cloud networks. These cloud-based networks help in determining the marketing & engagement, exact location and are the best alternatives for beacons that are powered by battery. The scalability and simplicity of this technology is a major factor which is booting the necessity for cloud-based platforms.

Insight by Platform

The Global Beacon Technology Market is categorized into iBeacon, AltBeacon, and Eddystone on the basis of the platform. The AltBeacon sector is predicted to witness the fastest growth throughout the estimated period. This is mainly because of its interoperable and open nature for proximity beacons. Additionally, the features of AltBeacon are an ideal choice for creating an extremely competitive market for the implementation of proximity beacons. This technology includes more space for the delivery of data than iBeacon, hence it delivers more data over a single message for its users. These factors are expected to boost the necessity for AltBeacon platforms among the other industry segments.

Insight by Application 

By the type of application, The Global Beacon Technology Market is subdivided into travel, tourism & hospitality, real estate, retail, healthcare, education, and financial institutions. The education segment shall dominate the market during the forecast period, due to the growing applications of BYOD in schools, classrooms, and universities all across the world in order to enhance the quality and accessibility and to deliver better education for the students. This is a technology that offers contextual learning practice to students. In order to improve in-class practice, this technology might be used for recording attendance with the help of check-ins by using beacons rather than manually counting the students. Moreover, it can be used to develop a localized warning system for providing safety alarms. For example, if any natural disaster occurs, officials can inform people with the help of such alarms to evacuate.

Insight by Technology

The Global Beacon Technology Market is classified into Wi-Fi, combined technologies, BLE and ultrasound on the basis of Technology. Wi-Fi enabled beacons are gaining traction in the public venues such as restaurants, stadiums and hotels for uninterrupted Wi-Fi connectivity, hence this particular segment held the largest share of the Beacon Technology Market.

Global Beacon Technology Market Report Coverage

Report Metric


Historical Period

2018 - 2023

Base Year Considered


Forecast Period

2025 - 2030

Market Size in 2023

U.S.D.  1.9 Billion

Revenue Forecast in 2030

U.S.D.  16.8 Billion

Growth Rate


Segments Covered in the Report

By Deployment Model, By Platform, By Technology, and By Application

Report Scope

Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling

Regions Covered in the Report

North America, Europe, Asia-Pacific, Middle East, and Rest of the World

Industry Dynamics

Industry Trends

IoT and device automation are two major trends driving the Beacon Technology Market in the current phase. The growing adoption of autonomous vehicles with enhanced features promotes the use of different sensors including position sensors in the automotive industry.

Growth Drivers

Beacon technology offers various benefits to vendors that are trying to grab consumer attention, which is acting as a major driver for the growth of the beacon technology market. For instance, if beacon technology offers consumer demographics such as the age, gender, and buying patterns of a customer, a vendor can promptly use that data to send customized messages for the promotion of a product that they feel the customer is interested in buying. 

Market Size and Growth: The beacon technology market has been expanding rapidly. According to market research reports, the global beacon technology market was valued at around $1.5 billion in 2020 and is projected to reach over $10 billion by 2027, growing at a compound annual growth rate (CAGR) of over 30% during the forecast period.

Application Areas: Beacons find applications in various industries, including retail, hospitality, healthcare, transportation, events, and tourism. In retail, for example, beacons can be used to deliver personalized offers, product information, and recommendations to shoppers. In healthcare, they can assist with patient navigation and asset tracking within hospitals.

Retail and Marketing: The retail sector has been a major adopter of beacon technology. Retailers use beacons to enhance the in-store shopping experience, engage customers, and collect valuable data for targeted marketing campaigns. By sending personalized offers and notifications to shoppers' smartphones based on their location and preferences, retailers can increase customer engagement and drive sales.

Indoor Navigation: Beacons play a crucial role in indoor navigation and wayfinding applications. By deploying beacons throughout a venue, such as a shopping mall or an airport, users can receive turn-by-turn directions on their smartphones, helping them navigate complex indoor environments more efficiently.

As the beacon technology market continues to grow, we can expect further innovations and applications in various industries, driven by advancements in Bluetooth technology, increased adoption of smartphones, and the ongoing digital transformation of businesses.


Beacon technology has revolutionized the traditional techniques of marketing with the help of proximity marketing. In this technique, the potential customers are targeted using custom-made advertisements depending on the customer's location. However, concerns related to the security and accessibility of data from Bluetooth networks and the Internet of Things (IoT) are hampering the growth of the market. Moreover, the surge in the menace of cybercriminals targeting companies by means of IoT devices is estimated to restrict the growth of the beacon market during the estimated period.


Growing disposable income, enhanced standard of living of people, the advent of consumerism, technological influence, and the emergence of foreign merchants is boosting the growth of the organized retail sector. When a consumer with a smartphone comes in proximity of the beacon installed in a retail store, the beacon releases radio signals to trace the customer and updates information with the associated retail app. Additionally, depending on the position and movement of the buyer inside or nearby the store, the vendor can send customized messages including offers & discounts on products, available brands on customer choice, new arrivals based on earlier buying history, and others. Hence, this technology helps in making the overall buying journey enjoyable by offering easy access to products. Therefore, the growth of the organized retail sector is anticipated to offer various growth opportunities to the beacon technology market.

Geographic Overview

Geographically, the global beacon technology market is segmented into North America, Europe, APAC, and LAMEA.  North America has led the beacon technology market, due to several smart city initiatives undertaken on a large scale in this region along with the rising usage of BLE technology in various sectors. In addition to this, the Asia-Pacific region is expected to witness the fastest growth in the global beacon technology market during the forecast period. This growth is majorly due to the growing disposable incomes in this region along with many initiatives taken by the people towards smart homes and smart cities. 

Competitive Insight

Key players in the Beacon Technology Market are regularly focusing on new product development and existing product enhancement to sustain and grow in the market. Further, merger & acquisition are other key strategies adopted by the players in the ecosystem. For example, in June 2016, Gimbal joined hands with Health Media Network (HMN) in order to develop the largest and the first proximity beacon network for the healthcare sectors in the U.S. As per the agreement signed by both organizations, Gimbal’s beacon is supposed to supply custom-made mobile messages to target customers within Network’s countrywide offices.

The prominent players functioning in the beacon technology market are, Apple Inc., Glimworm Beacons, Google Inc., Madison Beacons, Qualcomm Inc., RECO, blueSense Networks, Gimbal, Swirl, Estimote Inc., BlueCat’s, Onyx Beacon, Beaconinside, Cisco Systems Inc., and Accent Systems.

Forecast Parameters

  • - Identifying variables and establishing market impact.
  • - Establishing market trends regionally.
  • - Analyzing opportunities and market penetration rates by understanding product commercialization, and regional expansion.
  • - Analyzing demand and supply trends and changes in industry dynamics to establish future growth.
  • - Analyzing sustainability strategies adhered by market participants in an attempt to determine the future course of the market.
  • - Analyzing historical market trends and super-imposing them on the current and future variables to determine year-on-year trends.
  • - Understanding adoption, production, export, import, and regulatory framework.

Data Validation

  • - Estimated and forecasted data was validated through industry experts.
  • - Apart from industry experts, data triangulation methods were used for validation.
  • - Bottom-up and top-down approach has been used for the estimation and forecast of market data, whereas the top-down approach was used for validation.
  • - Demand, as well as supply-side surveys, were conducted in order to understand the industry dynamics and data validation.

Primary Research

VynZ Research conducts extensive primary research to understand the market dynamics, validate market data and have key opinions from industry experts. The key profiles approached within the industry include, CEO, CFO, CTO, President, Vice President, Product Managers, Regional Heads, and Others. Also, end user surveys comprising of consumers are also conducted to understand consumer behavior.

The Beacon Technology Market report offers a comprehensive market segmentation analysis along with an estimation for the forecast period 2025–2030.

Segments Covered in the Report

  • By Deployment Model
    • Cloud
    • On-Premise
  • By Platform
    • iBeacon
    • AltBeacon
    • Eddystone
  • By Application 
    • Travel, Tourism, and Hospitality
    • Real-Estate
    • Retail
    • Healthcare
    • Education
    • Financial Institutions
  • By Technology
    • Wi-Fi
    • Combined Technologies
    • BLE
    • Ultrasound

Region Covered in the Report

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific (APAC)
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia-Pacific
  • Rest of the World (RoW)
    • Brazil
    • Saudi Arabia
    • South Africa
    • U.A.E.
    • Other Countries

Beacon Technology Market Size

Source: VynZ Research

Beacon Technology Market Analysis

Source: VynZ Research

Frequently Asked Questions

Growing disposable income, enhanced standard of living of people, advent of consumerism, technological influence, and emergence of foreign merchants is boosting the growth of organized retail sector.
Beacon technology has revolutionized the traditional techniques of marketing with the help of proximity marketing.
On the basis of application, the education segment is projected to witness fastest growth in the market during the forecast period.
The global beacon technology market growing at a CAGR of 38.0% during 2021-2027.
The Asia-Pacific region is expected to witness the fastest growth in the global beacon technology market during the forecast period.

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Research Methodology

  •  Desk Research / Pilot Interviews
  •  Build Market Size Model
  •  Research and Analysis
  •  Final Deliverabvle