Status : Published Published On : Feb, 2024 Report Code : VRICT5159 Industry : ICT & Media Available Format : Page : 225

Global Online Fitness Market – Analysis and Forecast (2025-2030)

Industry Insight by Streaming Type (Live and On-Demand), by Device Type (Smart TV, Smartphones, Laptops, Desktops, & Tablets, and Others), by Revenue Model (Subscription, Advertisement, and Hybrid), by Session Type (Group and Solo), by End-User (Professional Gyms, Sports Institutes, Defense Institutes, Educational Institutions, Corporate Institutions, Individuals, and Others) and Geography (U.S., Canada, Germany, U.K., France, China, Japan, India, and Rest of the World)

Industry Overview

The global online fitness market was valued at USD 12.4 billion in 2023 and is anticipated to reach USD 186 billion by 2030, witnessing a CAGR of 33.2% during the forecast period 2025-2030. 

The global online fitness market has brought in a notable revolution with convenient, modern, and equally effective fitness solutions like gyms, fitness centers, and other brick-and-mortar facilities. It not only provides easy and quick access to a large variety of wellness programs and different proven formats of fitness services but also relieves users from the hassles of commuting. They can avail such benefits from the comfort of their home or office and maintain their good health.

In addition, it also offers them the flexibility to select a schedule, according to their convenience, either from on-demand or live-streaming options. A wide range of qualified instructors and proficient physical trainers offer their best support to the users for any type of activity from meditation to yoga. 

Online Fitness Market Highlights

The internet and the development in technology have played a significant role in the growth of the virtual/online fitness market. While faster internet speed and stable connectivity have enhanced user experience both in the urban and rural sectors, the growing awareness of and need for personal fitness has also contributed to its growth. Another significant factor is the development and widespread use of fitness trackers and other similar smart fitness devices.

Market Segmentation

Insight by Streaming Type

On-demand and live are the two segments of the global online fitness market, according to the streaming type. The former dominates the market due to its more progressive format. Users can interact with the trainers in a better way. Apart from this flexibility, users also prefer on-demand streaming because it offers more convenience. They can choose the specific program type and style and also determine the intensity levels according to their preferences.

However, the experts believe that the live-streaming segment will also grow at a rapid pace, thanks to the regular exercisers who follow a consistent schedule of different fitness program formats.

Insight by Device Type

Considering the types of devices used to access virtual fitness platforms, the market has several categories, such as smartphones, smart TVs, tablets, PCs, laptops, and others.

Out of these, the smartphone segment has a significant CAGR in the forecast period. This market expansion is mainly due to the extensive use of smartphones both in rural and urban areas. These devices provide easy access to the fitness platform to users in developing countries especially, like India, and therefore propels its growth. Moreover, many popular and useful fitness apps like Samsung Health, Apple HealthKit, LG Health, Google Fit, and others also contribute to its high usage.

However, it does not mean that the use of tablets, laptops, and desktops will subside. On the contrary, this specific market segment will also continue to dominate due to the large number of benefits they offer, which include better and faster performance, longer battery life, compact design, and user-friendly interfaces. All these are to the liking of fitness enthusiasts.

Insight by Revenue Model

The revenue model divides the global online fitness market into advertisement, subscription, and hybrid models. 

Out of these, the subscription model dominates the market for a few specific reasons including the widespread acceptance of online fitness programs. These are more cost-effective for the users and allow them to interact with some of the best physical trainers and training sessions virtually from anywhere. Different packages offer different benefits including diverse options and unlimited services. Most importantly, disgruntled users have the flexibility to give it up whenever they want.

On the other hand, significant growth may happen within the forecast period in the hybrid model as well. This is because such models are quite appealing to users looking for free trials before opting for a paid version of any online fitness program. Another reason for its anticipated growth is the flexibility offered to the users to choose an ad-free or a pay-per-view subscription.

Insight by Session Type

The global online fitness market has two specific heads in terms of session type namely, group and solo. The solo segment seems to prevail over the other and is growing substantially. This is mainly because users can avail of customized training programs and sessions according to their convenience and fitness goals.

Another reason for its expected growth is that it allows users to take part in different live sessions according to their liking or watch videos on-demand according to their schedule and convenience.

Insight by End-User

Professional fitness centers or gyms, educational establishments, sports institutions, defense organizations, corporate entities, and individuals are a few classes of the online fitness market, in terms of its end-users.

Professional gyms have a larger share in comparison due to the large number of obese urban population. They need a higher awareness of wellness.

However, a closer look indicates that the individual market is also expected to grow significantly within the forecast period. This is because people in developing countries today are as concerned about their health and wellness as the people of developed countries. They now know that it is their inactive lifestyle that causes obesity and diabetes, which enhances the risks of cardiovascular conditions.

Global Online Fitness Market Report Coverage

Report Metric


Historical Period

2018 - 2023

Base Year Considered


Forecast Period

2025 - 2030

Market Size in 2023

U.S.D.  12.4 Billion

Revenue Forecast in 2030

U.S.D.  186 Billion

Growth Rate


Segments Covered in the Report

By Streaming Type, By Device Type, By Revenue Model, By Session Type, and By End-User

Report Scope

Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling

Regions Covered in the Report

North America, Europe, Asia-Pacific, Middle East, and Rest of the World

Industry Dynamics

Industry Trends

The current trends reveal that people perform a diverse range of physical activities to stay fit. This includes yoga, strength and bodyweight training, High-Intensity Interval Training (HIIT), cycling, trekking, Pilates, trail running, and more. All these have contributed to the growth of the global online fitness market.

Users usually get a more extensive assortment of training programs and sessions to choose from different online fitness platforms. These options are not confined to traditional workouts but also include innovative training formats such as dance workouts and aerobics. Special training programs are also available for particular sports to satisfy the diverse fitness objectives, requirements, skills, and preferences of individuals.

Users are now looking for customized guidance during their training, which has caused a rise in demand for personal training programs and sessions online. The unique aspect of these sessions is that they allow real-time interaction via video calls. Regular checking and tracking progress allow better results through customized fitness programs based on the needs of every individual, ensuring higher accountability and effectiveness overall of these online fitness programs.

There has been a significant rise in the use of different fitness apps over the period. Most of these apps are available on wearable devices. The integration of these mobile apps with wearables has been well accepted due to the innovative features and benefits offered. This includes customized training programs and diet plans. Users can also access several fitness and health sources for relevant data. This helps them to take an all-around and more result-driven approach to achieving their fitness and health objectives.

Growth Drivers

Several factors drive the growth of the online fitness market worldwide. For example, the increase in wellness awareness of people all over the world and the need for convenient remote access has propelled the expansion and widespread use of virtual fitness apps.

Another significant factor that influences the growth of the online fitness market is VR and AR fitness programs. These fitness programs offer a better user experience just like any other physical facility. There are better and well-designed fitness apps with better and more effective content that help users choose the programs they want to follow.

There is also a growing use of these apps by the elderly citizens. Traveling is a serious problem for elderly citizens who like to stay fit by attending fitness classes from the convenience of their homes. 

The government supports several training initiatives online. This raises trust among the users, thereby facilitating their extensive use.

The cost involved in this market is significantly reduced by the insurance providers, which is also a major factor in the growth of the global online fitness market.

In addition, time limitations, digitalization, comprehensive and reliable internet accessibility, and the availability of connected equipment, all drive the growth of the fitness market. Users enjoy the benefits of anytime and convenient access to different personalized training programs and schedules, real-time interaction with proficient trainers, and alternative training programs. 

All these results in the expansion of the market. 


Personalization seems to be a bit limited in the virtual format in comparison to offline training facilities. Attention may be lacking when it comes to in-person training. This hinders the effectiveness of a training program based on exclusive situations and individual needs.

Following an online fitness program needs diligence and self-discipline. Lack of any or both of them is quite common while exercising solo at home. So, users are not motivated or encouraged to continue a specific program, which eventually affects its effectiveness.

There may be some technical reasons why individuals may not be able to take online fitness classes, even if they want to. The reason could be anything from a lack of a compatible device to access these platforms to strong and reliable internet connectivity.

However, prospects for the global online fitness market during the forecast period look bright due to the continual developments that will drive its growth. 


The global online fitness market is expected to grow despite the challenges due to its popularity among both young and adult demographics looking to stay fit and healthy. In addition, the rise in popularity of exergaming or gamified exercise that blends gaming and fitness seamlessly will make a handsome contribution to the growth of the fitness market.

Geographic Overview

Compared to other regions in the world, the use of VR and AR technology is widespread in North America, which results in its worldwide dominance in the online fitness landscape. Moreover, the availability of customized care, precision medicine, and a large number of health organizations help the region to eclipse others.

However, over the period ranging from 2023 to 2030, the CAGR of the Asia-Pacific regions will increase significantly due to more use of mobile devices. In addition, better and more liberal government policies concerning online fitness programs will change the scenario and drive the market northwards. Several established and new fitness tech companies will launch new products which will further propel the growth of the market in this region.

Competitive Insight

The industry players operating the online fitness industry are focusing on technological developments, mergers & acquisitions, and business expansion. Industry players are introducing online fitness platforms in the form of apps or websites to provide training sessions via professionals.

Sworkit is a premium digital health and fitness company having customized plans and resources to maintain healthy habits in life. SworKit was ranked No1 In a scientific study by the University of Florida from 30 IOS apps.

Move GB revolutionized its business and wanted to reduce the economic impact of the COVID-19 crisis. They quickly adapt themselves to subscription-based fitness platforms via online platforms and launched Move At Home Service and have generated revenue of £1m for fitness, yoga, and dance instructors across the UK.

ClassPass, teamed up with Fyt, one of the largest personal training services, in order to emphasize live-streamed virtual personal training sessions.

HealthAssure, a primary healthcare aggregator, acquired FitMeIn, an on-demand fitness subscription service with more than 2,500 fitness centers and coaches.

Some of the key players operating in the online fitness market: are Fitbit LLC, ClassPass Inc., Les Mills, FitnessOnDemand, Navigate Wellbeing Solutions, CFit Holding Corp., MoveGB, Sworkit, Charter Fitness Inc., and GoodLife.

Recent Developments by Key Players

Navigate Wellbeing Solutions joined hands with McCarthy Capital to accelerate its growth. Navigate has been assisting organizations to improve the health and happiness of their clients, employees and communities they serve. The personalized approach and data-focused platform has created all-in-one solution that meets everyone where they are on their personal health journey. 

Sworkit Health and Select Health collaborated to promote CDC's physical fitness guidelines among health plan members and intermountain health employees. This partnership has enhanced the health and well-being of Intermountain Health caregivers and Select Health members by promoting physical fitness and overall health outcomes.

The Online Fitness Market report offers a comprehensive market segmentation analysis along with an estimation for the forecast period 2025–2030.

Segments Covered in the Report

  • By Streaming Type
    • Live Streaming
    • On-Demand Streaming
  • By Device Type
    • Smart TV
    • Smartphones
    • Laptops, Desktops, & Tablets
    • Others
  • By Revenue Model
    • Subscription Model
    • Advertisement Model
    • Hybrid Model
  • By Session Type
    • Group
    • Solo
  • By End-User
    • Professional Gyms
    • Sports Institutes
    • Defense Institutes
    • Educational Institutions
    • Corporate Institutions
    • Individuals
    • Others

Region Covered in the Report

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific (APAC)
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia-Pacific
  • Rest of the World (RoW)
    • Brazil
    • Saudi Arabia
    • South Africa
    • U.A.E.
    • Other Countries

Online Fitness Market Size and Market Analysis

Source: VynZ Research

Frequently Asked Questions

The anticipated CAGR of online fitness market during 2021-2027 is 33.2%
The online fitness market was valued at USD 6,148 million in 2020 and is anticipated to reach USD 59,259 million by 2027
The subscription-based segment is anticipated to have the largest share owing to the increasing adoption of subscription-based virtual fitness training sessions by users as it is cost-effective.
Factors attributing to the growth of the online fitness market include snowflaking demand for advanced fitness sessions to accomplish physical fitness, increasing interest of health insurance providers in online fitness services to decrease health insurance costs, mounting demand for AR and VR based fitness will fuel the market growth.
North America dominates the online fitness market owing to the presence of various health and wellness organizations in the region.
Some of the key players operating in the online fitness market: Fitbit LLC, ClassPass Inc., Les Mills, FitnessOnDemand, Navigate Wellbeing Solutions, CFit Holding Corp., MoveGB, Sworkit, Charter Fitness Inc., and GoodLife.

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Research Methodology

  •  Desk Research / Pilot Interviews
  •  Build Market Size Model
  •  Research and Analysis
  •  Final Deliverabvle


Key Takeaways