Status : Published Published On : Nov, 2022 Report Code : VRICT5159 Industry : ICT & Media Available Format : Page : 225
2025
2030

Global Online Fitness Market – Analysis and Forecast (2025-2030)

Industry Insight by Streaming Type (Live and On-Demand), by Device Type (Smart TV, Smartphones, Laptops, Desktops, & Tablets, and Others), by Revenue Model (Subscription, Advertisement, and Hybrid), by Session Type (Group and Solo), by End-User (Professional Gyms, Sports Institutes, Defense Institutes, Educational Institutions, Corporate Institutions, Individuals, and Others) and Geography (U.S., Canada, Germany, U.K., France, China, Japan, India, and Rest of the World)

Industry Overview

The global Online Fitness Market was valued at USD 12.4 billion in 2023 and is anticipated to reach USD 186 billion by 2030, witnessing a CAGR of 33.2% during the forecast period 2025-2030. The online fitness market is a next-generation fitness revolution that provides users with convenient fitness/wellness services and access to online trainers and instructors instead of going to physical facilities. The various forms of online or virtual fitness aid in having good accessibility of health and fitness to users. Online on-demand and live streaming fitness offer advantages like flexibility in schedule, and an extensive range of fitness formats like yoga and meditation provides proficient guidance at the home/office.

Online Fitness Market Highlights

The mounting penetration of the internet in urban and rural areas, growing internet speeds, the surge in awareness regarding personal fitness, and the growing penetration of smart devices like fitness trackers and wearables will propel the growth of the online/virtual fitness market.

The COVID-19 pandemic has led to the temporary closedown of fitness facilities like gyms, fitness clubs, etc. Thus, providing growth for online fitness businesses as people were forced to stay indoors. Many fitness companies and fitness trainers started providing online consultations to people via online classes and videos on demand. For example, in September 2021, Fitbit, a U.S.-based consumer electronics and fitness company, offered a free trial of Fitbit Premium, a new home exercise service that helps people to sleep properly, exercise, and stay fit during the COVID-19 pandemic.

Market Segmentation

Insight by Streaming Type

Based on streaming type, the global online fitness market is segmented into life and on-demand. On-demand streaming type contributes to the largest share in the online fitness market as the on-demand fitness programs are the most progressive option that allows trainers to work with their clients online. Moreover, individuals are opting for on-demand streaming workouts as they provide them to choose an exercise style and intensity level according to their specific needs irrespective of class schedules. In addition, the live streaming segment is anticipated to have substantial growth owing to its prominence among routine-oriented exercisers and individuals who are consistent about their fitness programming format and schedule.

Insight by Device Type

Based on device type, the online fitness market is categorized into a smart TV, smartphones, laptops, desktops, & tablets, and others. Smartphones are anticipated to have a high CAGR during the forecast period and will have robust growth owing to the growing popularity of fitness apps like Apple HealthKit, Samsung Health, Google Fit, LG Health, etc.  Moreover, the mounting penetration of smartphones in developing countries like India will provide opportunities for growth in the online fitness market.

Laptops, desktops & tablets will dominate the market owing to the rising trend to have an indoor workout and offer benefits like long battery life, high-performance speed, ease to use, and miniaturization to the fitness freak people.

Insight by Revenue Model

Based on the revenue model, the global online fitness market is segregated into subscription, advertisement, and hybrid. The subscription-based segment is anticipated to have the largest share owing to the increasing adoption of subscription-based virtual fitness training sessions by users as it is cost-effective. Moreover, an online subscription-based service will provide access to top-tier trainers and can be accessed from anywhere. Nevertheless, it offers benefits like unlimited access to services as they come within a package, a large catalog of services to choose from, and can be discontinued if users are not satisfied.

Furthermore, the hybrid-based subscription model is projected to have high growth as it can reach many customers who want to have access to features of paid virtual fitness programs on a free trails basis or those who are willing to pay on a pay-per-view basis or to purchase a subscription plan for removing ads.

Insight by Session Type

Based on session type, the global online fitness market is bifurcated into group and solo. Solo fitness is expected to have high growth during the projected period as it provides personalized trainer sessions which results in providing customized programs and attaining individual fitness goals. Moreover, it provides clients to join live sessions or see videos on demand as per convenience and schedule.

Insight by End-User

Based on end-user, the online fitness market is categorized into professional gyms, sports institutes, defense institutes, educational institutions, corporate institutions, individuals, and others. Professional gyms contribute to the largest share in the global online fitness market owing to the rising obesity in the urban population that surges the demand for awareness about health and wellness among consumers.

The individual segment is anticipated to have notable growth owing to the growing health concerns in developed and developing countries as a result of a sedentary lifestyle which causes diabetes, and obesity, and doubles the risk of cardiovascular diseases will propel the growth of the online fitness market.

Global Online Fitness Market Report Coverage

Report Metric

Details

Historical Period

2018 - 2023

Base Year Considered

2024

Forecast Period

2025 - 2030

Market Size in 2023

U.S.D.  12.4 Billion

Revenue Forecast in 2030

U.S.D.  186 Billion

Growth Rate

33.2%

Segments Covered in the Report

By Streaming Type, By Device Type, By Revenue Model, By Session Type, and By End-User

Report Scope

Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling

Regions Covered in the Report

North America, Europe, Asia-Pacific, Middle East, and Rest of the World

Industry Dynamics

Industry Trends

The activities like high-intensity interval training (HIIT), bodyweight training, yoga, strength training, Pilates, cycling, and trail running that is easily done and require minimal or no equipment are the trends that have occurred during the COVID-19 crisis resulting in the growth of the online training market.  

Variety of Options: The online fitness market offers a wide variety of fitness programs, ranging from yoga and pilates to high-intensity interval training (HIIT), dance workouts, strength training, and more. Users can choose programs based on their preferences, fitness goals, and skill levels.

Virtual Personal Training: Many online fitness platforms offer virtual personal training sessions, where individuals can work one-on-one with a personal trainer remotely. These sessions often involve video calls, personalized workout plans, and regular check-ins for progress tracking and accountability.

Fitness Apps and Wearables: Mobile fitness apps and wearable devices have become essential tools in the online fitness market. These apps provide workout tracking, personalized training plans, nutrition guidance, and integration with other health and fitness data.

Growth Drivers

The mounting demand for AR and VR-based fitness programs, flexibility in seeing the content remotely, increase in awareness about health and well-being, the growing prominence of online fitness programs among the elderly and adult population, initiatives by the government to develop subscription-based virtual fitness training sessions, and rising interest of medical insurance providers about online fitness services to reduce health insurance costs are the drivers that propel the growth of online fitness market. Furthermore, the lack of time to attend training sessions at fitness clubs, the proliferation of seamless internet services globally, increasing digitalization, growing trend of connected fitness equipment to track health parameters like pulse rate and calories will drive the market growth. Thus, the benefits of login in anywhere, exercising according to schedule, accessing limitless opportunities and skilled trainers, skip the gym or studio will bolster the growth of the online fitness market.

Challenges

Lack of Personalization: Online fitness platforms may not provide the same level of individualized attention as in-person training, limiting the ability to address specific needs or adapt exercises to unique circumstances.

Motivation and Accountability: Some individuals may struggle with self-discipline and find it harder to stay motivated when working out alone at home.

Technical Issues: Dependence on stable internet connections and the need for suitable equipment, such as smartphones, tablets, or fitness devices, can pose challenges for some users.

Opportunities

The increasing popularity of online fitness programs among old adult age and young populations to focus on health and fitness will create opportunities for growth in the online fitness market. Moreover, exergaming platforms, the most recognized fitness brand i.e. combination of gaming and workout will create opportunities for growth in the online fitness market.

Geographic Overview

North America dominates the online fitness market owing to the presence of various health and wellness organizations in the region. Moreover, the increasing focus on precision medicine and personalized care along with the increasing adoption of AR and VR technology for workouts will fuel the growth in the region.

Asia-Pacific is anticipated to have a high CAGR during the forecast period 2023-2030 owing to the increase in the adoption of mobile devices and pro-fitness government policies leading to growth in online fitness solutions. Furthermore, many product launches by various fitness tech startups to expand their reach will provide opportunities for growth in the region.

Competitive Insight

The industry players operating the online fitness industry are focusing on technological developments, mergers & acquisitions, and business expansion. Industry players are introducing online fitness platforms in the form of apps or websites to provide training sessions via professionals.

Sworkit is a premium digital health and fitness company having customized plans and resources to maintain healthy habits in life. SworKit was ranked No1 In a scientific study by the University of Florida from 30 IOS apps.

Move GB revolutionized its business and wanted to reduce the economic impact of the COVID-19 crisis. They quickly adapt themselves to subscription-based fitness platforms via online platforms and launched Move At Home Service and have generated revenue of £1m for fitness, yoga, and dance instructors across the UK.

ClassPass, teamed up with Fyt, one of the largest personal training services, in order to emphasize live-streamed virtual personal training sessions.

HealthAssure, a primary healthcare aggregator, acquired FitMeIn, an on-demand fitness subscription service with more than 2,500 fitness centers and coaches.

Some of the key players operating in the online fitness market: are Fitbit LLC, ClassPass Inc., Les Mills, FitnessOnDemand, Navigate Wellbeing Solutions, CFit Holding Corp., MoveGB, Sworkit, Charter Fitness Inc., and GoodLife.

The Online Fitness Market report offers a comprehensive market segmentation analysis along with an estimation for the forecast period 2025–2030.

Segments Covered in the Report

  • By Streaming Type
    • Live Streaming
    • On-Demand Streaming
  • By Device Type
    • Smart TV
    • Smartphones
    • Laptops, Desktops, & Tablets
    • Others
  • By Revenue Model
    • Subscription Model
    • Advertisement Model
    • Hybrid Model
  • By Session Type
    • Group
    • Solo
  • By End-User
    • Professional Gyms
    • Sports Institutes
    • Defense Institutes
    • Educational Institutions
    • Corporate Institutions
    • Individuals
    • Others

Region Covered in the Report

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific (APAC)
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia-Pacific
  • Rest of the World (RoW)
    • Brazil
    • Saudi Arabia
    • South Africa
    • U.A.E.
    • Other Countries

Online Fitness Market Size and Market Analysis

Source: VynZ Research

Frequently Asked Questions

The anticipated CAGR of online fitness market during 2021-2027 is 33.2%
The online fitness market was valued at USD 6,148 million in 2020 and is anticipated to reach USD 59,259 million by 2027
The subscription-based segment is anticipated to have the largest share owing to the increasing adoption of subscription-based virtual fitness training sessions by users as it is cost-effective.
Factors attributing to the growth of the online fitness market include snowflaking demand for advanced fitness sessions to accomplish physical fitness, increasing interest of health insurance providers in online fitness services to decrease health insurance costs, mounting demand for AR and VR based fitness will fuel the market growth.
North America dominates the online fitness market owing to the presence of various health and wellness organizations in the region.
Some of the key players operating in the online fitness market: Fitbit LLC, ClassPass Inc., Les Mills, FitnessOnDemand, Navigate Wellbeing Solutions, CFit Holding Corp., MoveGB, Sworkit, Charter Fitness Inc., and GoodLife.

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Research Methodology

  •  Desk Research / Pilot Interviews
  •  Build Market Size Model
  •  Research and Analysis
  •  Final Deliverabvle

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