The global visualization and 3D rendering software market is growing at a significant rate, due to the increasing scope of its applications such as architectural & product visualization, high-end video games, marketing and advertisement and training simulation across several industries. The increasing adoption of additive manufacturing or rapid prototyping technology is gaining momentum among the engineering designers and manufacturers as it helps the business organizations to offer a faster way to realize the real potential and scope of their product.
Visualization and 3D rendering software are used for graphical user interfaces in industries such as transportation, telecommunication to provide the desired information in an efficient and effective manner. In the present scenario, the visual presentation is considered to be the most crucial and effective form of marketing due to the booming media and entertainment industry. The 3D rendering helps in adding the simulation of realistic lighting, shadows, atmosphere, color, texture, and optical effects and helps in displaying the images in the form of an abstract image.
Insight by Deployment Type
On the basis of deployment type, the market is subdivided on-premise and cloud. Of both the categories, cloud-based visualization and 3D rendering software market is anticipated to witness the higher growth during the forecast period as different enterprises are relying on cloud-based services to have the access of the technology from different locations and to reduce the installation cost.
Insight by Application
Based on application, the market is segmented into high-end video games, marketing and advertisement, training simulation, architectural and product visualization. Of all, marketing and advertisement is anticipated to witness the highest growth in demand during the forecast period, as it helps in saving time and cost of prototyping. With the implementation of prototyping the organizations are able to customize their products as per the requirement of their customers. Moreover, this feature is facilitating the adoption of visualization and 3D rendering software globally as it does not require special tools and processes to implement design changes in the product.
Insight by End User
Different end users in the market include media and entertainment, healthcare and life sciences, architecture, building, and construction, design and engineering, academia, others. The healthcare and lifesciences segment is anticipated to witness significant growth in demand for the visualization and 3D rendering software in the coming years due to the increasing need for user-friendly renderer interference and adoption of technologically advanced solutions by providers and payers.
The primary factor aiding to the growth of the visualization and 3D rendering software market is just-in-time marketing. Just-in-time marketing is increasing the need for developing marketing collaterals within a specific time frame. The adoption of just-in-time practices and visualization and 3D rendering software by the business organizations is helping them to tap various market opportunities that were previously unattainable and untouched.
Moreover, with the use of this software, the organizations are able to engage their customers on a real-time basis and help them in reducing cost and avoid wastages. With the use of visualization and 3D software, the business organizations are able to complete their projects within the stipulated timeframe and with minimized costs. The 3D enabled devices are adopted in a rapid manner to boost the user interface.
The rising need for prototyping is the key factor that is creating an opportunity for the growth of thel visualization and 3D rendering software market. Prototyping is creating opportunities for the visualization and 3D rendering software as it enables the designers to get a realistic view of their image and provide a wider scope than assuming though the CAD model. It is helping the designers to provide a complete authentication to the end client that seeks for a more realistic design of the product and not simply visualizing the design on the screen. The adoption of rapid prototyping in visualization and 3D rendering software and product development and design is a profitable decision and is increasingly being adopted in the manufacturing organization.
However, the lack of infrastructure and lack of awareness in some countries are hindering the growth of the market to some extent.
Geographically, North America is the largest visualization and 3D rendering software market. The demand for this technology is increasing in this region due to well-established market players and increasing demand of this software from the media and entertainment industry. The U.S. is expected to be the most attractive market for visualization and 3D rendering software in the region. The increasing demand for the software will be attributed from the designer agencies and architectural firms, VFX studios, BIM modelers and also the film studios in the world.
The visualization and 3D rendering software market is expected to witness the fastest growth in Asia-Pacific due to increasing use of advanced technologies in the construction industry in several developing nations. The construction industry is booming in the region due to developing infrastructure of the cities and the rising number of construction projects in hospitality, retail and education sector, thus, contributing towards the growth of visualization and 3D rendering software market in the region.
Some of the major players offering products and services in the visualization and 3D rendering software market include Autodesk, Inc., Siemens AG, Adobe Systems Incorporated, Dassault Systems, Nvidia Corporation, Trimble, Inc., Next Limit Technologies, Corel Corporation, SAP SE, Chaos Group, The Foundry Visionmongers Ltd., Newtek, Inc., Render Legion S.R.O., Luxion, Inc. and Christie Digital Systems USA, Inc.