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The global anti-counterfeit packaging market is projected to reach $212.2 billion by 2024 and is also expected to witness a CAGR of 10.5% during the forecast period. The growth of this market is attributed towards extensive concerns regarding the losses incurred by the manufacturers for the sale of counterfeit product that is driving the growth of this market. Moreover, increasing momentum for the counterfeit pharmaceutical products along with huge risk for health due to the adoption of unauthentic pharmaceutical products is expected to accentuate the growth of anti-counterfeit packaging market across the globe.

Anti-counterfeit technologies are sustained by supporting government reforms towards the packaging of food and pharmaceutical products that are majorly driving the growth of this market. According to a recent study, it has been observed, that in 2012 pharmaceutical companies had witnessed a loss of approximately $600 billion. The loss of this revenue is attributed towards counterfeiting activities pertaining to non-prescribed drug. Moreover, increasing economic damage caused to the organization along with consumer health risks are the major factors that are driving the growth of the global anti-counterfeit packaging market.

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Furthermore, the implementation of innovative technologies for the tracking of products would help in diminishing the economic damage of the companies and will help in bolstering the growth of global anti-counterfeit packaging market. The implementation of anti-counterfeit packaging technologies involves high cost and increasing concerns of the manufacturers pertaining to security structures of anti-counterfeiting packaging technology is expected to hamper the growth of the global anti-counterfeit packaging market.

On the basis of application, the anti-counterfeit packaging market is segmented into pharmaceutical & healthcare, food & beverages, clothing & apparel, others. Among all these segments, pharmaceutical & healthcare category is expected to hold the largest share in the global anti-counterfeit packaging market during the forecast period 2019–2024, owing to the extensive demand from the pharmaceutical & healthcare industry for these packaging products, as the increasing health concerns among the people globally and growing pharmaceutical production. Pharmaceutical manufacturers prefer these packaging to provide medicines in a safe condition to their consumers, which also leads in protection brand image of the company by adopting these packaging.

Based on technology, the anti-counterfeit packaging market is divided into covert, overt, forensic, and track and trace. Of all, the track and trace category have been contributing the largest revenue throughout the forecast period. This technology is used for locating the package at any point of time at the time of the delivery process of a product and further adds significant value to that product.

Geographically, Asia-Pacific is expected to witness growth of 11.7% during the forecast period owing to flourishing healthcare, pharmaceutical and food & beverage industries which are expected to bolster the growth of the Asia-Pacific anti-counterfeit packaging market.

Additionally, key players in this market undertake collaborations and joint ventures to develop effective business strategies. The key players operating in the global anti-counterfeit packaging market are E.I. du Pont de Nemours and Company, Atlantic Zeiser GmbH, Amcor Limited, Authentix Inc., Applied DNA Sciences Inc., CCL Industries Inc., Avery Dennison Corporation, Sicpa Holding SA, Zebra Technologies Corporation, Inksure Technologies Inc., Flint Group, TraceLink Inc., and AlpVision SA.

Global Anti-Counterfeit Packaging Market Coverage

Technology Insight and Forecast 2014–2024

• Covert
  • Security Labels
  • Invisible Printing
  • Others
• Overt
  • Holograms
  • Color Shifting Inks
  • Others
• Forensic
• Track & Trace
  • Machine Readable Data
  • Radio-Frequency Identification (RFID)
  • Others

Application Insight and Forecast 2014–2024

• Pharmaceutical & Healthcare
• Food & Beverage
• Clothing & Apparel
• Others

Geographical Segmentation

Anti-Counterfeit Packaging Market by Region

North America

• U.S.
• Canada

Europe

• Germany
• U.K.
• France
• Rest of Europe

Asia-Pacific

• Japan
• China
• India
• South Korea
• Taiwan
• Rest of Asia-Pacific

Latin America (LATAM)

• Brazil
• Argentina
• Mexico
• Rest of LATAM

Middle East and Africa (MEA)

• South Africa
• Rest of MEA