Anti-Counterfeit Packaging Market

Industry Overview

The global anti-counterfeit packaging market is projected to become $312.2 billion by 2030, owing to extensive concerns regarding the losses incurred by the manufacturers for the sale of counterfeit product that is driving the growth of this market. This market is further expected to witness a CAGR of 10.5% during the forecast period 2025–2030.

Furthermore, the market is observed to witness extensive growth due to increasing concerns among consumers for dangerous effects regarding the utilization of counterfeit products. Moreover, increasing momentum for counterfeit pharmaceutical products along with huge risk to health due to the adoption of unauthentic pharmaceutical products is expected to accentuate the growth of the anti-counterfeit packaging market across the globe.

Market Segmentation

Insight by Application

On the basis of application, the anti-counterfeit packaging market is segmented into pharmaceutical & healthcare, food & beverages, clothing & apparel, and others. Among all these segments, the pharmaceutical & healthcare category is expected to hold the largest share in the global anti-counterfeit packaging market during the forecast period 2025–2030, owing to the extensive demand from the pharmaceutical & healthcare industry for these packaging products, as the increasing health concerns among the people globally and growing pharmaceutical production. Pharmaceutical manufacturers prefer these packaging to provide medicines in a safe condition to their consumers, which also leads in protecting the brand image of the company by adopting these packaging.

Moreover, the food & beverages category is also growing at a significant pace, owing to the huge demand from the food & beverage industry for anti-counterfeit packaging products such as branded and packaged products. Accelerating demand for labeling and product differentiation is further driving the growth of the food & beverage packaging segment.

Insight by Technology      

Based on technology, the anti-counterfeit packaging market is divided into covert, overt, forensic, and track and trace. Of all, the track and trace category has been contributing the largest revenue throughout the forecast period. This technology is used for locating the package at any point of time at the time of the delivery process of a product and further adds significant value to that product.

Covert technology is further segmented into security labels, invisible printing, and others. Invisible printing technology holds the largest share among all covert technology due to its increasing demand from security and pharmaceutical applications.

Overt technology is further categorized into holograms, color-shifting inks, and others. Among all these, hologram technology holds the largest share in the market.

Track and trace technology is further divided into machine-readable data, radio-frequency identification (RFID), and others. The demand for RFID technology is expected to witness a CAGR of 11.4% during 2025–2030. The growth of this technology is attributed to tracking features and extensive product security. Furthermore, the increasing preference of the manufacturers towards the utilization of RFID is further expected to drive the growth of this market in the near future.

Anti-Counterfeit Packaging Market Report Coverage

Report Metric	Details
Historical Period	2018–2023
Base Year Considered	2024
Forecast Period	2025 - 2030
Market Size in 2023	$xx.xx Billion
Revenue Forecast in 2030	$312.2 Billion
Growth Rate	CAGR 10.5%
Segments Covered in the Report	By Technology By Application
Report Scope	Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling
Regions Covered in the Report	North America, Europe, Asia-Pacific, Middle East, and Rest of the World

 

Industry Dynamics

Growth Drivers

Increasing economic damage caused to the organization along with consumer health risks are the major factors that are driving the growth of the global anti-counterfeit packaging market. According to a recent study it has been observed, that in 2012 pharmaceutical companies had witnessed a loss of approximately $600 billion. The loss of this revenue is attributed to counterfeiting activities pertaining to non-prescribed drugs. Furthermore, the implementation of innovative technologies for the tracking of products would help in diminishing the economic damage of the companies and will help in bolstering the growth of the global anti-counterfeit packaging market.

Moreover, anti-counterfeit technologies are sustained by supporting government reforms towards the packaging of food and pharmaceutical products which is majorly driving the growth of the anti-counterfeit packaging market.

Challenges

The implementation of these technologies involves high cost and increasing concerns of the manufacturers pertaining to the security structures of these packaging technology is expected to hamper the growth of the global anti-counterfeit packaging market.

Industry Ecosystem

Globally industry players are leveraging market growth through research and development for technological upgradation in products, mergers, and acquisitions in order to improve the revenue of the company. Additionally, key players in this market undertake collaborations and joint ventures to develop effective business strategies.

Geographic Overview

North American anti-counterfeit packaging market holds the largest share in the global anti-counterfeit packaging market, contributing more than 40.0% share by 2030, and is expected to witness a CAGR of 11.1% during the forecast period 2025–2030. The largest share of this market in the region is attributed to the existence of large market players.

Moreover, Asia-Pacific is expected to witness the fastest growth, registering a CAGR of 11.47% during the forecast period owing to flourishing healthcare, pharmaceutical, and food & beverage industries which are expected to bolster the growth of the Asia-Pacific anti-counterfeit packaging market.

Competitive Insight

The key players operating in the global anti-counterfeit packaging industry include E.I. du Pont de Nemours and Company, Atlantic Zeiser GmbH, Amcor Limited, Authentix Inc., Applied DNA Sciences Inc., CCL Industries Inc., Avery Dennison Corporation, Sicpa Holding SA, Zebra Technologies Corporation, Inksure Technologies Inc., Flint Group, TraceLink Inc., and AlpVision SA.

PRIMARY RESEARCH INTERVIEWS - BREAKDOWN

1. Research Overview

1.1. The Report Offers

1.2. Market Coverage

1.2.1. By Technology

1.2.2. By Application

1.2.3. By Region

1.3. Research Phases

1.4. Limitations

1.5. Market Size Estimations and Forecast

1.5.1. Data Sources

1.5.1.1. Primary Research

1.5.1.2. Secondary Research

1.5.2. Methodology

1.5.2.1. Data Exploration

1.5.2.2. Forecast Parameters

1.5.2.3. Data Validation

1.5.2.4. Assumptions

1.5.3. Study Period & Data Reporting Unit

2. Executive Summary

3. Market Definition

3.1. By Technology

3.1.1. Covert

3.1.1.1. Security Labels

3.1.1.2. Invisible Printing

3.1.1.3. Others

3.1.2. Overt

3.1.2.1. Holograms

3.1.2.2. Color Shifting Inks

3.1.2.3. Others

3.1.3. Forensic

3.1.4. Track & Trace

3.1.4.1. Machine Readable Data

3.1.4.2. Radio-Frequency Identification (RFID)

3.2. By Application

3.2.1. Pharmaceutical & Healthcare

3.2.2. Food & Beverage

3.2.3. Clothing & Apparel

3.2.4. Others

4. Industry Overview

4.1. Industry Dynamics

4.1.1. Market Growth Drivers

4.1.2. Market Growth Restraints

4.1.3. Key Market Trends

4.1.4. Major Opportunities

4.2. Industry Ecosystem

4.2.1. Porter’s Five Forces Analysis

4.2.2. Recent Development Analysis

4.2.3. Value Chain Analysis

4.3. Competitive Insight

4.3.1. Competitive Position of Industry Players

4.3.2. Market Attractive Analysis

4.3.3. Market Share Analysis

5. Global Market Estimate and Forecast

5.1. By Technology

5.2. By Application

5.3. By Region

6. North America Market Estimate and Forecast

6.1. By Technology

6.2. By Application

6.3. By Country

6.3.1. U.S. Market Estimate and Forecast

6.3.2. Canada Market Estimate and Forecast

7. Europe Market Estimate and Forecast

7.1. By Technology

7.2. By Application

7.3. By Country

7.3.1. Germany Market Estimate and Forecast

7.3.2. France Market Estimate and Forecast

7.3.3. U.K. Market Estimate and Forecast

7.3.4. Rest of Europe Market Estimate and Forecast

8. Asia-Pacific Market Estimate and Forecast

8.1. By Technology

8.2. By Application

8.3. By Country

8.3.1. China Market Estimate and Forecast

8.3.2. Japan Market Estimate and Forecast

8.3.3. India Market Estimate and Forecast

8.3.4. South Korea Market Estimate and Forecast

8.3.5. Taiwan Market Estimate and Forecast

8.3.6. Rest of Asia-Pacific Market Estimate and Forecast

9. Latin America (LATAM) Market Estimate and Forecast

9.1. By Technology

9.2. By Application

9.3. By Country

9.3.1. Brazil Market Estimate and Forecast

9.3.2. Argentina Market Estimate and Forecast

9.3.3. Mexico Market Estimate and Forecast

9.3.4. Rest of Latin America Market Estimate and Forecast

10. Middle East and Africa (MEA) Market Estimate and Forecast

10.1. By Technology

10.2. By Application

10.3. By Country

10.3.1. South Africa Market Estimate and Forecast

10.3.2. Rest of MEA Market Estimate and Forecast

11. Company Profiles

11.1. E.I. du Pont de Nemours and Company

11.1.1. Snapshot

11.1.2. Overview

11.1.3. Offerings

11.1.4. Financial Insight

11.1.5. Recent Developments

11.2. Atlantic Zeiser GmbH

11.2.1. Snapshot

11.2.2. Overview

11.2.3. Offerings

11.2.4. Financial Insight

11.2.5. Recent Developments

11.3. Amcor Limited

11.3.1. Snapshot

11.3.2. Overview

11.3.3. Offerings

11.3.4. Financial Insight

11.3.5. Recent Developments

11.4. Authentix Inc., Applied DNA Sciences Inc.

11.4.1. Snapshot

11.4.2. Overview

11.4.3. Offerings

11.4.4. Financial Insight

11.4.5. Recent Developments

11.5. CCL Industries Inc.

11.5.1. Snapshot

11.5.2. Overview

11.5.3. Offerings

11.5.4. Financial Insight

11.5.5. Recent Developments

11.6. Avery Dennison Corporation

11.6.1. Snapshot

11.6.2. Overview

11.6.3. Offerings

11.6.4. Financial Insight

11.6.5. Recent Developments

11.7. Sicpa Holding SA

11.7.1. Snapshot

11.7.2. Overview

11.7.3. Offerings

11.7.4. Financial Insight

11.7.5. Recent Developments

11.8. Zebra Technologies Corporation

11.8.1. Snapshot

11.8.2. Overview

11.8.3. Offerings

11.8.4. Financial Insight

11.8.5. Recent Developments

11.9. Inksure Technologies Inc.

11.9.1. Snapshot

11.9.2. Overview

11.9.3. Offerings

11.9.4. Financial Insight

11.9.5. Recent Developments

11.10. Flint Group

11.10.1. Snapshot

11.10.2. Overview

11.10.3. Offerings

11.10.4. Financial Insight

11.10.5. Recent Developments

11.11. TraceLink Inc.

11.11.1. Snapshot

11.11.2. Overview

11.11.3. Offerings

11.11.4. Financial Insight

11.11.5. Recent Developments

11.12. AlpVision SA

11.12.1. Snapshot

11.12.2. Overview

11.12.3. Offerings

11.12.4. Financial Insight

11.12.5. Recent Developments

12. Appendix

12.1. Exchange Rates

12.2. Abbreviations

List of Tables

Table 1 Sources
Table 2 Study Periods
Table 3 Data Reporting Unit
Table4 Global Anti-Counterfeit Packaging Market Size, By Technology, USD Billion (2018 – 2023)
Table 5 Global Anti-Counterfeit Packaging Market Size, By Technology, USD Billion (2025 – 2030)
Table 6 Global Covert Technology Market Size, By Type, USD Billion (2018 – 2023)
Table 7 Global Covert Technology Market Size, By Type, USD Billion (2025 – 2030)
Table 8 Global Overt Technology Market Size, By Type, USD Billion (2018 – 2023)    
Table 9 Global Overt Technology Market Size, By Type, USD Billion (2025 – 2030)
Table 10 Global Track & Trace Technology Market Size, By Type, USD Billion (2018 – 2023)
Table 11 Global Track & Trace Technology Market Size, By Type, USD Billion (2025 – 2030)
Table 12 Global Anti-Counterfeit Packaging Market Size, By Application, USD Billion (2018 – 2023)
Table 13 Global Anti-Counterfeit Packaging Market Size, By Application, USD Billion (2025 – 2030)
Table 14 Global Anti-Counterfeit Packaging Market Size, By Region, USD Billion (2018 – 2023)
Table 15 Global Anti-Counterfeit Packaging Market Size, By Region, USD Billion (2025 – 2030)
Table 16 North America Anti-Counterfeit Packaging Market Size, By Technology, USD Billion (2018 – 2023)
Table 17 North America Anti-Counterfeit Packaging Market Size, By Technology, USD Billion (2025 – 2030)
Table 18 North America Covert Technology Market Size, By Type, USD Billion (2018 – 2023)
Table 19 North America Covert Technology Market Size, By Type, USD Billion (2025 – 2030)
Table 20 North America Overt Technology Market Size, By Type, USD Billion (2018 – 2023)    
Table 21 North America Overt Technology Market Size, By Type, USD Billion (2025 – 2030)
Table 22 North America Track & Trace Technology Market Size, By Type, USD Billion (2018 – 2023)
Table 23 North America Track & Trace Technology Market Size, By Type, USD Billion (2025 – 2030)
Table 24 North America Anti-Counterfeit Packaging Market Size, By Application, USD Billion (2018 – 2023)
Table 25 North America Anti-Counterfeit Packaging Market Size, By Application, USD Billion (2025 – 2030)
Table 26 North America Anti-Counterfeit Packaging Market Size, By Country, USD Billion (2018 – 2023)
Table 27 North America Anti-Counterfeit Packaging Market Size, By Country, USD Billion (2025 – 2030)
Table 28 Europe Anti-Counterfeit Packaging Market Size, By Technology, USD Billion (2018 – 2023)
Table 29 Europe Anti-Counterfeit Packaging Market Size, By Technology, USD Billion (2025 – 2030)
Table 30 Europe Covert Technology Market Size, By Type, USD Billion (2018 – 2023)
Table 31 Europe Covert Technology Market Size, By Type, USD Billion (2025 – 2030)
Table 32 Europe Overt Technology Market Size, By Type, USD Billion (2018 – 2023)    
Table 33 Europe Overt Technology Market Size, By Type, USD Billion (2025 – 2030)
Table 34 Europe Track & Trace Technology Market Size, By Type, USD Billion (2018 – 2023)
Table 35 Europe Track & Trace Technology Market Size, By Type, USD Billion (2025 – 2030)
Table 36 Europe Anti-Counterfeit Packaging Market Size, By Application, USD Billion (2018 – 2023)
Table 37 Europe Anti-Counterfeit Packaging Market Size, By Application, USD Billion (2025 – 2030)
Table 38 Europe Anti-Counterfeit Packaging Market Size, By Country, USD Billion (2018 – 2023)
Table 39 Europe Anti-Counterfeit Packaging Market Size, By Country, USD Billion (2025 – 2030)
Table 40 Asia-Pacific Anti-Counterfeit Packaging Market Size, By Technology, USD Billion (2018 – 2023)
Table 41 Asia-Pacific Anti-Counterfeit Packaging Market Size, By Technology, USD Billion (2025 – 2030)
Table 42 Asia-Pacific Covert Technology Market Size, By Type, USD Billion (2018 – 2023)
Table 43 Asia-Pacific Covert Technology Market Size, By Type, USD Billion (2025 – 2030)
Table 44 Asia-Pacific Overt Technology Market Size, By Type, USD Billion (2018 – 2023)    
Table 45 Asia-Pacific Overt Technology Market Size, By Type, USD Billion (2025 – 2030)
Table 46 Asia-Pacific Track & Trace Technology Market Size, By Type, USD Billion (2018 – 2023)
Table 47 Asia-Pacific Track & Trace Technology Market Size, By Type, USD Billion (2025 – 2030)
Table 48 Asia-Pacific Anti-Counterfeit Packaging Market Size, By Application, USD Billion (2018 – 2023)
Table 49 Asia-Pacific Anti-Counterfeit Packaging Market Size, By Application, USD Billion (2025 – 2030)
Table 50 Asia-Pacific Anti-Counterfeit Packaging Market Size, By Country, USD Billion (2018 – 2023)
Table 51 Asia-Pacific Anti-Counterfeit Packaging Market Size, By Country, USD Billion (2025 – 2030)
Table 52 Latin America Anti-Counterfeit Packaging Market Size, By Technology, USD Billion (2018 – 2023)
Table 53 Latin America Anti-Counterfeit Packaging Market Size, By Technology, USD Billion (2025 – 2030)
Table 54 Latin America Covert Technology Market Size, By Type, USD Billion (2018 – 2023)
Table 55 Latin America Covert Technology Market Size, By Type, USD Billion (2025 – 2030)
Table 56 Latin America Overt Technology Market Size, By Type, USD Billion (2018 – 2023)    
Table 57 Latin America Overt Technology Market Size, By Type, USD Billion (2025 – 2030)
Table 58 Latin America Track & Trace Technology Market Size, By Type, USD Billion (2018 – 2023)
Table 59 Latin America Track & Trace Technology Market Size, By Type, USD Billion (2025 – 2030)
Table 60 Latin America Anti-Counterfeit Packaging Market Size, By Application, USD Billion (2018 – 2023)
Table 61 Latin America Anti-Counterfeit Packaging Market Size, By Application, USD Billion (2025 – 2030)
Table 62 Latin America Anti-Counterfeit Packaging Market Size, By Country, USD Billion (2018 – 2023)
Table 63 Latin America Anti-Counterfeit Packaging Market Size, By Country, USD Billion (2025 – 2030)
Table 64 Middle East and Africa Anti-Counterfeit Packaging Market Size, By Technology, USD Billion (2018 – 2023)
Table 65 Middle East and Africa Anti-Counterfeit Packaging Market Size, By Technology, USD Billion (2025 – 2030)
Table 66 Middle East and Africa Covert Technology Market Size, By Type, USD Billion (2018 – 2023)
Table 67 Middle East and Africa Covert Technology Market Size, By Type, USD Billion (2025 – 2030)
Table 68 Middle East and Africa Overt Technology Market Size, By Type, USD Billion (2018 – 2023)    
Table 69 Middle East and Africa Overt Technology Market Size, By Type, USD Billion (2025 – 2030)
Table 70 Middle East and Africa Track & Trace Technology Market Size, By Type, USD Billion (2018 – 2023)
Table 71 Middle East and Africa Track & Trace Technology Market Size, By Type, USD Billion (2025 – 2030)
Table 72 Middle East and Africa Anti-Counterfeit Packaging Market Size, By Application, USD Billion (2018 – 2023)
Table 73 Middle East and Africa Anti-Counterfeit Packaging Market Size, By Application, USD Billion (2025 – 2030)
Table 74 Middle East and Africa Anti-Counterfeit Packaging Market Size, By Country, USD Billion (2018 – 2023)
Table 75 Middle East and Africa Anti-Counterfeit Packaging Market Size, By Country, USD Billion (2025 – 2030)
Table 76 Snapshot – E.I. du Pont de Nemours and Company
Table 77 Snapshot – Atlantic Zeiser GmbH
Table 78 Snapshot – Amcor Limited
Table 79 Snapshot – Authentix Inc.
Table 80 Snapshot – Applied DNA Sciences Inc.
Table 81 Snapshot – CCL Industries Inc.
Table 82 Snapshot – Avery Dennison Corporation
Table 83 Snapshot – Sicpa Holding SA
Table 84 Snapshot – Zebra Technologies Corporation
Table 85 Snapshot – Inksure Technologies Inc.
Table 86 Snapshot – Flint Group
Table 87 Snapshot – TraceLink Inc.
Table 88 Snapshot – AlpVision SA.

List of Figures

Figure 1 Market Coverage
Figure 2 Research Phases
Figure 3 Secondary Sources for Different Parameters
Figure 4 Methodology
Figure 5 Data Mining & Exploration
Figure 6 Data Triangulation
Figure 7 Assumptions for Market Estimation and Forecast
Figure 8 Global Anti-Counterfeit Packaging Market - Growth Drivers and Restraints
Figure 9 Value Chain Analysis
Figure 10Competitive Benchmarking
Figure 11 Global Anti-Counterfeit Packaging Market Highlight
Figure 12 Global Anti-Counterfeit Packaging Market Size, By Technology, USD Billion (2018 - 2030)
Figure 13 Global Covert Technology Market Size, By Type, USD Billion (2018 - 2030)
Figure 14 Global Overt Technology Market Size, By Type, USD Billion (2018 - 2030)    
Figure 15 Global Track & Trace Technology Market Size, By Type, USD Billion (2018 - 2030)
Figure 16 Global Anti-Counterfeit Packaging Market Size, By Application, USD Billion (2018 - 2030)
Figure 17 Global Anti-Counterfeit Packaging Market Size, By Region, USD Billion (2018 - 2030)
Figure 18 North America Anti-Counterfeit Packaging Market Size, By Technology, USD Billion (2018 - 2030)
Figure 19 North America Covert Technology Market Size, By Type, USD Billion (2018 - 2030)
Figure 20 North America Overt Technology Market Size, By Type, USD Billion (2018 - 2030)    
Figure 21 North America Track & Trace Technology Market Size, By Type, USD Billion (2018 - 2030)
Figure 22 North America Anti-Counterfeit Packaging Market Size, By Application, USD Billion (2018 - 2030)
Figure 23 North America Anti-Counterfeit Packaging Market Size, By Region, USD Billion (2018 - 2030)
Figure 24 Europe Anti-Counterfeit Packaging Market Size, By Technology, USD Billion (2018 - 2030)
Figure 25 Europe Covert Technology Market Size, By Type, USD Billion (2018 - 2030)
Figure 26 Europe Overt Technology Market Size, By Type, USD Billion (2018 - 2030)    
Figure 27 Europe Track & Trace Technology Market Size, By Type, USD Billion (2018 - 2030)
Figure 28 Europe Anti-Counterfeit Packaging Market Size, By Application, USD Billion (2018 - 2030)
Figure 29 Europe Anti-Counterfeit Packaging Market Size, By Region, USD Billion (2018 - 2030)
Figure 30 Asia-Pacific Anti-Counterfeit Packaging Market Size, By Technology, USD Billion (2018 - 2030)
Figure 31 Asia-Pacific Covert Technology Market Size, By Type, USD Billion (2018 - 2030)
Figure 32 Asia-Pacific Overt Technology Market Size, By Type, USD Billion (2018 - 2030)    
Figure 33 Asia-Pacific Track & Trace Technology Market Size, By Type, USD Billion (2018 - 2030)
Figure 34 Asia-Pacific Anti-Counterfeit Packaging Market Size, By Application, USD Billion (2018 - 2030)
Figure 35 Asia-Pacific Anti-Counterfeit Packaging Market Size, By Region, USD Billion (2018 - 2030)
Figure 36 Latin America Anti-Counterfeit Packaging Market Size, By Technology, USD Billion (2018 - 2030)
Figure 37 Latin America Covert Technology Market Size, By Type, USD Billion (2018 - 2030)
Figure 38 Latin America Overt Technology Market Size, By Type, USD Billion (2018 - 2030)    
Figure 39 Latin America Track & Trace Technology Market Size, By Type, USD Billion (2018 - 2030)
Figure 40 Latin America Anti-Counterfeit Packaging Market Size, By Application, USD Billion (2018 - 2030)
Figure 41 Latin America Anti-Counterfeit Packaging Market Size, By Region, USD Billion (2018 - 2030)
Figure 42 Middle East and Africa Anti-Counterfeit Packaging Market Size, By Technology, USD Billion (2018 - 2030)
Figure 43 Middle East and Africa Covert Technology Market Size, By Type, USD Billion (2018 - 2030)
Figure 44 Middle East and Africa Overt Technology Market Size, By Type, USD Billion (2018 - 2030)    
Figure 45 Middle East and Africa Track & Trace Technology Market Size, By Type, USD Billion (2018 - 2030)
Figure 46 Middle East and Africa Anti-Counterfeit Packaging Market Size, By Application, USD Billion (2018 - 2030)
Figure 47 Middle East and Africa Anti-Counterfeit Packaging Market Size, By Region, USD Billion (2018 - 2030)