Status : Published Published On : Mar, 2024 Report Code : VRCH2068 Industry : Chemicals & Materials Available Format : Page : 106
2025
2030

Global Anti-Counterfeit Packaging Market – Analysis and Forecast (2025–2030)

Industry Insights by Technology (Covert [Security Labels, Invisible Printing, Others], Overt [Holograms, Color Shifting Inks, Others] Forensic, Track & Trace [Machine Readable Data, RFID, Others]), by Application (Pharmaceutical & Healthcare, Food & Beverages, Clothing & Apparel, Others), by Geography (U.S., Canada, Germany, U.K., France, China, Japan, India, South Korea, Taiwan, Brazil, Argentina, Mexico, South Africa)

Industry Overview

The global anti-counterfeit packaging market is expected to grow to reach USD 312.2 billion by 2030 from USD 110 billion at a CAGR of 10.5% during the forecast period ranging from 2025 to 2030.

Anti-counterfeit packaging refers to the process of employing advanced technologies to preventillegal replication of products and protect the health of the consumers by consuming them. Different technologies and techniques are used in this process which include holograms, RFID tags, and QR codes. These measures help in verifying the authenticity of products as well as protecting the reputation of the brand along with upholding the integrity of products. Moreover, these measures help companies to increase their revenue and trust of the consumers, enhance traceability of products throughout the supply chain, and prevents illicit trade.

Anti-Counterfeit Packaging Market

The global anti-counterfeit packaging market is expected to grow at a significant pace due to growing concerns over the losses incurred by the manufacturers for the sale of counterfeit products. This market growth is further attributed to the growing awareness among consumers about the harmful effects of using counterfeit products. Moreover, the growing drive for fake pharmaceutical products along with huge health risks due to the adoption of these unauthentic products is also expected to drive the growth of the anti-counterfeit packaging market across the globe.

The high cost involved in the application of these technologies as well as the growing concerns of the manufacturers over the security aspect pertaining to this packaging technology are the major hindrances to the growth of the global anti-counterfeit packaging market. However, the major players are offering significant growth opportunities through research and development and upgradation in products.

Market Segmentation

Insight by Application

The global anti-counterfeit packaging market is segmented on the basis of application into pharmaceutical & healthcare, food & beverages, clothing & apparel, and others. Among all these segments, the pharmaceutical & healthcare category is expected to hold the largest market share during the forecast period due to the growing demand from the industry and the increasing health concerns among the people globally. It is also attributed to the rise in production of pharmaceutical product. Furthermore, the food & beverages category will also grow at a significant rate due to the huge demand from the industry and the growing demand for labeling and product differentiation.

Insight by Technology     

The global anti-counterfeit packaging market is segmented on the basis of technology into covert, overt, forensic, and track and trace segments. Out of them, the track and trace category is expected to contribute the larger market share during the forecast period due to the ability to locate a package at any point of time at the time of the delivery process, thereby adding to the value of the product.This segment is further divided into machine-readable data, radio-frequency identification (RFID), and others, where the demand for RFID technology is expected to be higher due to better tracking features and widespread product security as well as the rising preference of the manufacturers towards using RFID. Moreover, the covert category, which is further subdivided into security labels, invisible printing, and others, will witness a rapid growth in the invisible printing segment holding a larger market share due to its increasing demand for security and pharmaceutical applications. The overt category is further categorized into holograms, color-shifting inks, and others where the hologram segment will grow more than the others.

Insight by Product Type

The global anti-counterfeit packaging market is divided by packaging types into blister packs, security labels, and holograms. Out of these the blister packs will gain more traction during the forecast period due to their tamper-resident feature and high usage in pharmaceuticals industry. The security labels category will also grow especially in the food and beverage sectors to prevent counterfeiting and augment consumer trust. At the same time, holograms sector will grow due to high usage in luxury goods to ensure visual authentication and brand differentiation.

Global Anti-Counterfeit Packaging Market Report Coverage

Report Metric

Details

Historical Period

2018 - 2023

Base Year Considered

2024

Forecast Period

2025 - 2030

Market Size in 2023

U.S.D.  110 Billion

Revenue Forecast in 2030

U.S.D.  312.2 Billion

Growth Rate

10.5%%

Segments Covered in the Report

By Technology, By Application,

Report Scope

Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling

Regions Covered in the Report

U.S., Canada, Germany, U.K., France, China, Japan, India, South Korea, Taiwan, Brazil, Argentina, Mexico, South Africa)

Industry Dynamics

Industry Trends

One major trends of the industry are the extensive adoption of advanced technologies such as RFID, NFC, QR codes, and holograms for enhanced product security and traceability. In addition, the integration of digital solutions and features like smartphone apps and digital watermarks is a notable trend to combat counterfeit products. Apart from that, there is an enhanced focus on eco-friendly materials and sustainable solutions within the anti-counterfeit packaging market.

Growth Drivers

The strictregulations and guidelines in industries such as pharmaceuticals, food and beverage and luxury goods are driving adoption and pushing for compliant anti-counterfeit packaging. In addition, globalization and supply chain and the growing complexity within necessitates implementing security measures for transparency, which promotes the demand for such specific packaging. Moreover, supporting government reforms to promote anti-counterfeit technologies in the packaging of food and pharmaceutical products are also driving the growth of the market. Rise in the number of incidents counterfeit products across several industries, such as pharmaceuticals, electronics, and luxury goods, drives the demand for strong anti-counterfeit solutions. Also, the highstandards implemented by governments and industry bodies to reduce counterfeiting compels manufacturers to adopt effective anti-counterfeit packaging solutions thereby pushing the market growth.

Challenges

The complexities involved in implementing anti-counterfeit features into existing packaging procedure while preventing disruption in production efficiency is a significant challenge to the market growth that has to abide by stringent regulatory standards. Also, there is a rapid advancement in counterfeit techniques needing continuous innovation in anti-counterfeit technologies to keep up with the changes and a huge amount invested in research and development. In addition, ensuring the anti-counterfeit measures are effective yet user-friendly is a complex matter because excessively complex verification processes may deter consumers, while too simple methods may not provide adequate protection against professional counterfeiters.

Opportunities

Moreover, mergers and acquisitions among the major players of the global anti-counterfeit packaging market to improve the revenue and exploit new market with expansion with strategic joint ventures and collaborations offer significant market growth. Also, expansion in developingmarkets and tailoredsolutions for high-value goods offers novel growth opportunities.

Geographic Overview

The North American holds the larger share of the market and will grow at a higher rate during the forecast period due to the large presence of major market players, rapid technological development, and growing awareness and concerns over the risks of using counterfeit products, stringent regulatory standards and compliance requirements, and rise in the number of incidents of counterfeiting. The market in the Asia-Pacific region, on the other hand, is expected to grow at a faster rate during the forecast period due to significant improvement in healthcare, pharmaceutical, and food & beverage industries. It is also attributed to the rapid economic development and urbanization as well as the expanding e-commerce sector due to significant digital expansion.

Competitive Insight

The key players operating in the global anti-counterfeit packaging industry include E.I. du Pont de Nemours and Company, Atlantic Zeiser GmbH, Amcor Limited, Authentix Inc., Applied DNA Sciences Inc., CCL Industries Inc., Avery Dennison Corporation, Sicpa Holding SA, Zebra Technologies Corporation, Inksure Technologies Inc., Flint Group, TraceLink Inc., and AlpVision SA.

Avery Dennison Corp (Avery Dennison) is a provider of labeling and packaging materials and solutions. It produces pressure-sensitive materials, tags, labels, tickets, and other converted products. Avery Dennison also manufactures and sells fasteners, tickets, tags, radio-frequency identification (RFID) inlays and tags, and imprinting equipment, and related services.

E.I. du Pont de Nemours & Co is a diversified chemical company operating in more than 80 countries. Its massive portfolio includes agriculture, feed and nutrition, electronics and communication, construction and transportation, and safety and protection. DuPont has tried to move into more specialized products. The company has also increased its research into genetically modified seed technologies, making it one of the most prominent global seed providers. 

Recent Developments by Key Players

TraceLink's Opus and RSM US LLP (the leading provider of assurance, tax and consulting services for the middle market) collaborated to accelerate the digital transformation of the global Healthcare and Life Sciences (HLS) industry. Through this collaborative engagement, HLS leaders in supply chain, finance, and information technology gain access to a unified capability for rapidly linking their enterprise systems with a pre-authenticated digital network.

Oumolat Security Printing (a wholly-owned subsidiary of the Central Bank of the UAE) and SICPA SA to print enhanced tax stamps and track activities through the integration of advanced technologies.

PRIMARY RESEARCH INTERVIEWS - BREAKDOWN

Anti-Counterfeit Packaging Analyis

Frequently Asked Questions

Asia-Pacific is expected to witness the fastest growth, registering a CAGR of 11.47% during the forecast period owing to flourishing healthcare, pharmaceutical and food & beverage industries which are expected to bolster the growth of the Asia-Pacific anti-counterfeit packaging market.
On the basis of application, the anti-counterfeit packaging market is segmented into pharmaceutical & healthcare, food & beverages, clothing & apparel, others.
The key players operating in the global anti-counterfeit packaging industry includes E.I. du Pont de Nemours and Company, Atlantic Zeiser GmbH, Amcor Limited, Authentix Inc., Applied DNA Sciences Inc., CCL Industries Inc., Avery Dennison Corporation.
The implementation of these technologies involves high cost and increasing concerns of the manufacturers pertaining to security structures of these packaging technology is expected to hamper the growth of the global anti-counterfeit packaging market.
The global anti-counterfeit packaging market is projected to become $312.2 billion by 2030.

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Research Methodology

  •  Desk Research / Pilot Interviews
  •  Build Market Size Model
  •  Research and Analysis
  •  Final Deliverabvle

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Key Takeaways