Press Releases

The global digital signage market is expected to witness a CAGR of 7.6% during the forecast period. The rising adoption of signage in commercial applications, growing infrastructure development in emerging economies, technological development in displays is the key factors propelling the growth of the digital signage market. Moreover, this is a cost-effective way to promote and provide branding to the product or service which helps in providing a better customer experience, resulting in the growth of the digital signage market. Nevertheless, the rising demand for 4K and 8K displays, the advent of touch screen displays is projected to provide promising opportunities for the growth of the digital signage market with advanced features like sharp pictures, resolution, and enhanced motion portrayal.

LG launched its most advanced LED signage system, LSAA LED signage series. The new product offers giant-screen performance, design, and integration and delivers a cable-less block assembly design

The COVID-19 outbreak has also impacted the operations of digital signage manufacturing companies. There is less export shipment and slow domestic demand for digital signage globally. There is rising demand for contactless engagement in the COVID-19 era by using voice-based interfaces.  

Browse 83 market data Tables and 50 Figures spread through 250 Pages and in-depth TOC on " Digital Signage Market by Component (Hardware (Display, Projectors, and Media Players), Software, and Services (Installation Services and Maintenance & Support Services), by Product (Standalone Displays (Kiosks, Menu Boards, and Billboards) and Video Walls), by Display Size (Below 32 Inches, 32 to 52 Inches, and Above 52 Inches), by Installation Location (Indoor and Outdoor), by Content (Broadcast (News, Weather, Sports, and Others) and Non-Broadcast), by Application (Commercial, Institutional, Infrastructure, and Industrial), and Region - Global Forecast to 2027"

Increasing adoption of digital signage products in the commercial vertical fuels the growth.

In the commercial vertical, retailers can enrich and entice consumers so that they can purchase products or services by looking at digital signage. This is due to the fact that retailers can create an artistic and dynamic atmosphere by projecting images and videos to capture viewer interest.  By using digital signage, consumers can get relevant information near the point of purchase, which will generate more brand awareness and sales. Moreover, digital signage is used in the hospitality industry to attract guests and improve the experience. These all sectors drive the commercial segment in the digital signage market.

Global Digital Signage Market Segmentation Analysis

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“Asia-Pacific to be the fastest-growing segment during the forecast period 2021-2027.”

Asia Pacific is anticipated to be the fastest-growing region owing to a large number of young and tech-savvy population, rising disposable income, rising penetration of digital technologies, developed audio-visual solutions having next-generation technologies such as AI and AR. Moreover, countries such as China, South Korea, and India have infrastructure development, growth in retail, BFSI, and transportation sector., driving the demand for digital signage in the region.

Some of the major players in the global digital signage market include SAMSUNG, LG Electronics, Sharp NEC Display Solutions, Ltd, Planar Systems, Inc., Panasonic Corporation, Sony Corporation, Intel Corporation, Cisco Systems, Inc., OMNIVEX CORPORATION, and Winmate Inc.

Scope of the Report

Global Digital Signage Market Coverage

Component Insight and Forecast 2015-2027

• Hardware
• Software
• Services

Product Insight and Forecast 2015-2027

• Standalone Displays
• Video Walls

Display Size Insight and Forecast 2015-2027

• Below 32 Inches
• 32 to 52 Inches
• Above 52 Inches

Installation Location Insight and Forecast 2015-2027

• Indoor
• Outdoor

Content Insight and Forecast 2015-2027

• Broadcast
• Non-Broadcast

Application Insight and Forecast 2015-2027

• Commercial
• Institutional
• Infrastructure
• Industrial

Geographical Segmentation

Digital Signage Market by Region

North America

• By Component
• By Product
• By Display Size
• By Installation Location
• By Content
• By Application
• By Country – U.S., Canada, and Mexico

Europe

• By Component
• By Product
• By Display Size
• By Installation Location
• By Content
• By Application
• By Country – Germany, U.K., France, Italy, Spain, Russia, and Rest of Europe

Asia-Pacific (APAC)

• By Component
• By Product
• By Display Size
• By Installation Location
• By Content
• By Application
• By Country – China, Japan, India, South Korea, and Rest of Asia-Pacific

Rest of the World (RoW)

• By Component
• By Product
• By Display Size
• By Installation Location
• By Content
• By Application
• By Country – Brazil, Saudi Arabia, South Africa, U.A.E., and Other Countries