Press Releases

The global video streaming market is expected to grow at a CAGR of 19.5% during the forecast period with its market size predicted to reach USD 697.2 billion by 2030. Globally, video streaming industry players are leveraging market growth through the development of innovative solutions in this system. The vendors of this system are providing various solutions to the users such as consumer interactive video platforms, augmented video applications, scalable video streaming and hosting, and using videos to improve workplace productivity.

Consumer segment held a larger share of the video streaming market in 2023

Based on end users, the global video streaming market is divided into consumer and enterprise. Among the two categories, the consumer category held a larger share of the market in 2022. This is attributed to the fact that increasing penetration of smartphones. According to a recent study, global mobile phone subscriptions exceeded 2 billion in 2013 and it is expected to reach subscription of 8 billion by 2021. With an increase in demand for mobile devices, there has been an increasing number of cases witnessing mobile data traffic. According to a report published by the Cellular Telecommunications Industry Association (CTIA) - The Wireless Association, U.S. consumers that use wireless devices are using large amounts of data with almost 75 percent faster data speed.

Based on the revenue model, the global video streaming market is divided into subscription, rental, retail, and advertisement. Of all, the subscription model category held the largest share in the market in 2022, owing to the significant increase in several subscriptions registered by global large-scale video streaming content providers. For example, in 2018, Netflix had 139 million subscribers worldwide, along with Amazon having 101 million Amazon Prime Video subscribers in the U.S. alone.

Based on services, the global video streaming market is segmented into consulting, training, support, and managed services. Of all, the training and support services category is expected to witness the fastest growth during the forecast period. The growth of this segment is attributed to the increasing benefits provided by this system in corporate training across the globe.

Streaming makes e-learning more interactive and engaging to use and further helps in making available data interactive and engaging. Interactive content and engaging content thus make the content of a particular video easily understandable and relatable thereby bolstering the growth of the video streaming market worldwide.

Global Video Streaming Market Segmentation and Key Players

Segment / Key Players	Categorization
Solution	Internet Protocol Television, Pay TV, and Over the Top
Platform Type	Smartphones & Tablets, Smart TV, Laptops & Desktops, and Gaming Consoles
Deployment Type	Cloud, and On-Premises
Type	Video-On-Demand Streaming, and Live Linear Streaming
End User	Consumer, and Enterprise
Services	Consulting, Training & Support, and Managed Services
Revenue Model	Subscription, Rental, Retail, and Advertisement
Key Players	Akamai Technologies, Adobe Systems Incorporated, Amazon Web Services, Netflix, Inc., Ustream, Cisco Systems, Inc., Apple, Inc., Google Inc., Microsoft Corporation, and Hulu

Geography Insight

Asia-Pacific is expected to witness the fastest growth in this market. Large social media companies like Twitter Inc. are capitalizing on the increasing popularity of this system. Twitter has signed deals with the National Football League and National Basketball Association to attain a large audience for their services. Facebook has also observed increasing revenue in this region, especially from the Indian market as it has observed increasing popularity of this system feature among the citizens of this country. The company has developed deals with several celebrities and media and entertainment companies in the region to produce videos for Facebook Live. Moreover, this will further help in strengthening the Asia-Pacific market shortly.

Geographically, North America has accounted for the largest share in the video streaming market, globally and is predicted to grow significantly during the forecast period. The growth of this market is attributed to the increasing adoption of streaming services by households in the U.S. which has significantly contributed to revenue growth of service providers such as Netflix. The adoption of mobile devices by citizens of the U.S. is thus enhancing the continuous display of information, entertainment, and media. For instance, it has been estimated that approximately 80% of the adults in this region view news on mobile devices that provide the latest news feed continuously.

Competitive Insight

Some of the key players operating in the global video streaming market are Akamai Technologies, Adobe Systems Incorporated, Amazon Web Services, Netflix, Inc., Ustream, Cisco Systems, Inc., Apple, Inc., Google Inc., Microsoft Corporation, and Hulu.

The Report Offers:

• Historical market estimate for the years 2018–2023 and forecast for the years 2025–2030
• Insight on current market trends, market dynamics, key opportunities and major challenges in the industry
• Market insights by in-depth segmentation with industry dynamics.
• Competitive analysis and benchmarking of the industry leaders and their product offerings
• Profiles of leading players and innovators, their financial overview, and product portfolio
• Analysis of key industry trends and recent developments
• Value chain analysis and distribution channel analysis with opportunity assessment
• Market share analysis of major players

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The report provides the market value for the base year 2023 and a yearly forecast till 2030 in terms of revenue (USD Billion). The report segments the global video streaming market based on solution, platform type, deployment type, Type, end user, services, revenue model, and region.

Global Video Streaming Market Coverage

Solution Insight and Forecast 2025-2030

• Internet Protocol Television
• Pay TV
• Over the Top

Platform Type Insight and Forecast 2025-2030

• Smartphones & Tablets
• Smart TV
• Laptops & Desktops
• Gaming Consoles

Deployment Type Insight and Forecast 2025-2030

• On-Premises
• Cloud-Based

Type Insight and Forecast 2025-2030

• Video-On-Demand Streaming
• Live Linear Streaming

End-User Insight and Forecast 2025-2030

• Consumer
• Enterprise

Services Insight and Forecast 2025-2030

• Consulting
• Training & Support
• Managed Services

Revenue Model Insight and Forecast 2025-2030

• Subscription
• Rental
• Retail

Geographical Segmentation

Video Streaming Market by Region

North America

• By Solution
• By Platform Type
• By Deployment Type
• By Type
• By End User
• By Services
• By Revenue Model
• By Country – U.S., Canada, and Mexico

Europe

• By Solution
• By Platform Type
• By Deployment Type
• By Type
• By End User
• By Services
• By Revenue Model
• By Country – Germany, U.K., France, Italy, Spain, and Rest of Europe

Asia-Pacific (APAC)

• By Solution
• By Platform Type
• By Deployment Type
• By Type
• By End User
• By Services
• By Revenue Model
• By Country – China, Japan, India, South Korea, Australia, and Rest of Asia-Pacific

Rest of the World (RoW)

• By Solution
• By Platform Type
• By Deployment Type
• By Type
• By End User
• By Services
• By Revenue Model
• By Country – Brazil, Saudi Arabia, South Africa, and Other Countries