Status : Published Published On : Jan, 2023 Report Code : VRICT5073 Industry : ICT & Media Available Format : Page : 202
2025
2030

Global Video Streaming Market – Analysis and Forecast (2025-2030)

Industry Insights by Solution (Internet Protocol Television, Pay TV, and Over the Top), by Platform Type (Smartphones & Tablets, Smart TV, Laptops & Desktops, and Gaming Consoles), by Deployment Type (Cloud, and On-Premises), by Type (Video-On-Demand Streaming, and Live Linear Streaming), by End User (Consumer, and Enterprise), by Services (Consulting, Training & Support, and Managed Services), by Revenue Model (Subscription, Rental, Retail, and Advertisement)

Industry Overview

The global Video Streaming Market is projected to reach USD 697.2 billion by 2030, registering a CAGR of 19.5% during the forecast period. Increasing demand of video streaming on mobile devices, rising internet penetration across the world, and increasing the growth of video streaming services in the developing economies, propelling the growth of the market.

Video Streaming Market Highlights

Market Segmentation

Insight by Solution

On the basis of solution, the global video streaming market is categorized into internet protocol television (IPTV), pay TV, and over-the-top (OTT), wherein the OTT category has a widespread application and huge adoption rate can be witnessed in smart devices such as phones, laptops, and tablets. OTT is used for viewing TV content with the help of the internet without requiring the viewers to subscribe such as Time Warner Cable and Comcast.

Insight by Platform Type

On the basis of platform type, the global video streaming market is segmented into smartphones and tablets, smart TV, laptops and desktops, and gaming consoles, wherein the smartphone and tablets category is expected to witness the fastest growth in the global video streaming market. The development of mobile applications has enhanced the business opportunities of small business enterprises along with generating a large market base for particular content. Video streaming in mobile devices offers flexibility, convenience, and easy handling to users. 

Insight by Deployment Type

Based on deployment type, the video streaming market is segmented into on-premises, and cloud-based. Among the two segments, the cloud-based video streaming market is anticipated to witness faster growth during the forecast period since cloud media streaming helps users to solve the problem of encoding video content and resolves compatibility issues. Moreover, cloud media streaming ensures easy accessibility of online content anytime and anywhere.

Insight by Type

Based on type, the video streaming market is segmented into video-on-demand streaming and live linear streaming. Among these two segments, the live linear streaming category is expected to witness faster growth during the forecast period owing to its ability to provide ease of viewing and time-shifting ability to the users. In live linear streaming, the content of a particular video comes to the user on a direct basis as compared to on-demand streaming. Moreover, the users no longer are required to develop a playlist and the viewers can play videos as and when displayed in accordance with their choice.

Global Video Streaming Market Report Coverage

Report Metric

Details

Historical Period

2018 - 2023

Base Year Considered

2024

Forecast Period

2025 - 2030

Market Size in 2023

U.S.D.  XX Billion

Revenue Forecast in 2030

U.S.D.  697.2 Billion

Growth Rate

19.5%

Segments Covered in the Report

By Solution, By Platform Type, By Deployment Type, and By Type

Report Scope

Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling

Regions Covered in the Report

North America, Europe, Asia-Pacific, Middle East, and Rest of the World

Industry Dynamics

Trends

Continuous upgradation in the technology and emergence of social media sites are the key trends identified in the global video streaming market. Social media networks are gaining huge momentum owing to the extensive adoption of video content. It has been observed that Facebook is excessively displaying a large number of videos to the viewers since the company focuses on laying extensive efforts in attracting users to browse more and more videos.

Original Content: Streaming platforms are heavily investing in original programming to attract and retain subscribers. Original content has become a key differentiator among streaming services, driving competition and creativity in the market.

Global Expansion: Streaming services are expanding their reach to international markets, targeting subscribers worldwide. Localization efforts, including subtitles and dubbing, have enabled services to gain traction in different regions.

Data and Personalization: Streaming platforms leverage user data to personalize recommendations and tailor content offerings. Advanced algorithms and machine learning techniques help deliver content that aligns with individual preferences.

Growth Drivers

The increasing adoption of video-as-a-service (VaaS) in companies due to low total ownership cost and extensive requirement for transcoding in order to deliver videos to a large number of users are the major factors driving the growth of the global video streaming market.

Moreover, the increasing demand for online video along with extensive demand for on-demand streaming and excessive utilization of videos in corporate training are other factors pertaining to the growth of the video streaming market across the globe. VaaS is a visual communication system that comprises a high capacity low latency connection and this system includes set up, installation, and a wide range of support services.

This system enables enterprises to provide their users with high-definition video conferencing tools from completely immersive to desk-based, room-based, and PC clients. This system is helping business enterprises to develop virtual receptionists in order to greet people at the time of joining meetings and further act as technical experts to support the team and ensure the smooth functioning of the meeting. Thus, VaaS is ensuring smooth and efficient administration of business processes which in turn is significantly contributing to the growth of the video streaming market across the globe.

Restraints

The high cost pertaining to the development of content is the major factor hampering the growth of the global video streaming market. The content streamed on videos require high accuracy, animations, graphics, and a person possessing technical skill in order to develop an effective video. Furthermore, complexities pertaining to this system such as technical problems and network connectivity are other factors hindering the growth of the market.

Geography Insight

Geographically, North America has accounted for the largest share in the video streaming market, globally and is predicted to grow significantly during the forecast period. The growth of this market is attributed to the increasing adoption of streaming services by households in the U.S. which has significantly contributed to the revenue growth of service providers such as Netflix. The adoption of mobile devices by citizens of the U.S. is thus enhancing the continuous display of information, entertainment, and media. For instance, it has been estimated that approximately 80% of the adults in this region view news on mobile devices that provide the latest news feed on a continuous basis.

Moreover, the extensive utilization of videos in corporate training is another factor pertaining to the growth of the video streaming market in North America. Videos that are utilized in corporate training enhance interactivity and make the task of eLearning specialists easy, which helps the participants in applying their knowledge in an effective manner. The online videos help the users to receive more personalized content and further enable the users to view the e-learning content on a smartphone or tablet on a mobile location which provides flexibility to users in deciding upon the best time for learning. The above factors are boosting the growth of the North American market.

Asia-Pacific is expected to witness the fastest growth in this market. Large social media companies like Twitter Inc. are capitalizing on the increasing popularity of this system. Twitter has signed deals with the National Football League and National Basketball Association to attain a large audience for their services. Facebook has also observed increasing revenue in this region, especially from the Indian market as it has observed increasing popularity of this system feature among the citizens of this country. The company has developed deals with several celebrities and media and entertainment companies in the region to produce videos for Facebook Live. Moreover, this will further help in strengthening the Asia-Pacific market in the near future.

Competitive Insight

Key players in the global video streaming market are investing more in improving the quality of videos and developing the latest technologies that are strengthening their position in the market. However, it has been observed that local players are depending upon new technology to develop cost efficiencies in their business operations, thus increasing the rivalry in the market to some extent.

Some of the key players operating in the global video streaming market are Akamai Technologies, Adobe Systems Incorporated, Amazon Web Services, Netflix, Inc., Ustream, Cisco Systems, Inc., Apple, Inc., Google Inc., Microsoft Corporation, and Hulu.

Forecast Parameters

- Identifying variables and establishing market impact.
- Establishing market trends regionally.
- Analyzing opportunities and market penetration rates by understanding product commercialization, and regional expansion.
- Analyzing demand and supply trends and changes in industry dynamics to establish future growth.
- Analyzing sustainability strategies adhered to by market participants in an attempt to determine the future course of the market.
- Analyzing historical market trends and super-imposing them on the current and future variables to determine the year-on-year trend.
- Understanding adoption, production, export, import, and regulatory framework.

Data Validation

- Estimated and forecasted data was validated through industry experts.
- Apart from industry experts, data triangulation methods were used for validation.
- The bottom-up and top-down approach has been used for the estimation and forecast of market data, whereas the top-down approach was used for validation.
- Demand, as well as supply-side surveys, were conducted in order to understand the industry dynamics and data validation.

Primary Research

VynZ Research conducts extensive primary research to understand the market dynamics, validate market data and have key opinions from industry experts. The key profiles approached within the industry include CEO, CFO, CTO, President, Vice President, Product Managers, Regional Heads, and Others. Also, end-user surveys comprising consumers are also conducted to understand consumer behavior.

The Video Streaming Market report offers a comprehensive market segmentation analysis along with an estimation for the forecast period 2025–2030.

Segments Covered in the Report

  • By Solution
    • Internet Protocol Television
    • Pay TV
    • Over the Top
  • By Platform Type
    • Smartphones & Tablets
    • Smart TV
    • Laptops & Desktops
    • Gaming Consoles
  • By Deployment Type
    • On-Premises
    • Cloud-Based
  • By Type
    • Video-On-Demand Streaming
    • Live Linear Streaming
  • By End-User
    • Consumer
    • Enterprise
  • By Services
    • Consulting
    • Training & Support
    • Managed Services
  • By Revenue Model
    • Subscription
    • Rental
    • Retail

Region Covered in the Report

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific (APAC)
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia-Pacific
  • Rest of the World (RoW)
    • Brazil
    • Saudi Arabia
    • South Africa
    • U.A.E.
    • Other Countries

Source:VynZ Research

Video Streaming Market Size

Source:VynZ Research

Frequently Asked Questions

Asia-Pacific is expected to witness the fastest growth in this market.
Key players in the global video streaming market are investing more in improving the quality of videos and developing latest technologies that are strengthening their position in the market.
The increasing adoption of video-as-a-service (VaaS) in companies due to low total ownership cost and extensive requirement for transcoding in order to deliver videos to large number of users are the major factors driving the growth of the global video streaming market.
Based on type, the live linear streaming category is expected to witness faster growth during the forecast period .
Continuous upgradation in the technology and emergence of social media sites are the key trends identified in the global video streaming market.

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Research Methodology

  •  Desk Research / Pilot Interviews
  •  Build Market Size Model
  •  Research and Analysis
  •  Final Deliverabvle

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