Status : Upcoming Report Code : VRICT5073 Industry : ICT & Media Available Format :

Global Video Streaming Market – Analysis and Forecast (2019-2024)

Industry Insights by Solution (Internet Protocol Television, Pay TV, and Over the Top), by Platform Type (Smartphones & Tablets, Smart TV, Laptops & Desktops, and Gaming Consoles), by Deployment Type (Cloud, and On-Premises), by Type (Video-On-Demand Streaming, and Live Linear Streaming), by User Type (Large Enterprises, and Small & Medium Enterprises), by Services (Consulting, Training & Support, and Managed Services), by Industry (Media & Entertainment, IT & Telecom, BFSI, Government, Retail, Education, and Others)

Industry Overview

The global video streaming market is witnessing a significant growth owing to the increasing demand of video streaming on mobile devices. Video content is used by various large and small and medium enterprises for storing information as there has been a growing need for video content delivery network and increasing demand for digitization in delivery network of the business organization.

The increasing usage of mobile device for this system is driving the demand for global market. According to a recent study, the global mobile phone subscriptions exceeded 2 billion in 2013 and it is expected to reach subscription of 8 billion by 2019. With an increase in demand of mobile devices there has been increasing number of cases witnessing mobile data traffic. According to a report published by Cellular Telecommunications Industry Association (CTIA) - The Wireless Association, the U.S. consumers that use wireless devices are using large amount of data with almost 75 percent faster data speed.

Video Streaming Market Highlights

It helps in sending content in compressed form on the Internet and without downloading the video is played immediately, without being saved on the hard drive. With the help of this system the video is sent in continuous streams of data and enables the video to play as and when the video arrives.  The users can rewind, fast-forward and pause the video as they can do it after downloading the file before the content is streamed live.

Market Segmentation

Insight by Solution

Based on solution, the global video streaming market is segmented into internet protocol television (IPTV), pay TV, and over the top (OTT). Of all, the OTT category has a widespread application and huge adoption rate can be witnessed in smart devices such as phones, laptops and tablets. OTT used for viewing TV content with the help of internet without requiring the viewers to subscribe such as Time Warner Cable and Comcast.

Insight by Platform Type

On the basis of platform type, the video streaming market is segmented into smartphones and tablets, smart TV, laptops and desktops, and gaming consoles. Among all, the smartphones and tablets category is expected to witness the fastest growth in the global video streaming market. The development of mobile applications has enhanced the business opportunities of small business enterprises along with generating large market base for particular content. Video streaming in mobile devices offers flexibility, convenience, and easy handling to users.

Insight by Deployment Type

Based on deployment type, the global market is categorized into cloud and on-premises. Among the two categories, the cloud-based video streaming market is anticipated to witness faster growth during the forecast period since cloud media streaming helps the users to solve the problem of encoding video content and resolves compatibility issues. Moreover, cloud media streaming ensures easy accessibility of online content anytime and anywhere.

Insight by Type

On the basis of type, the global video streaming market can be categorized into video-on-demand streaming and live linear streaming. Among these two segments, the live linear streaming category is expected to witness faster growth during the forecast period owing to its ability to provide ease of viewing and time shifting ability to the users. In live linear streaming the content of a particular video comes to the user on a direct basis as compared to on-demand streaming. Moreover, the users no longer are required to develop a playlist and the viewers can play videos as and when displayed in accordance to their choice.

Insight by User Type

Based on user type, the global video streaming market is divided into large enterprises and small and medium enterprises. Among the two segments, the small and medium enterprises category is expected to witness the faster growth in the global market since videos are considered to be most engaging platform in order to attract large audience base for several business organizations. Moreover, video streaming technology is accessible and affordable for small business enterprises to expand their market at rapid pace.

Insight by Services

On the basis of services, the global video streaming market is segmented into consulting, training and support, and managed services. Of all, the training and support services category is expected to witness the fastest growth during the forecast period. The growth of this segment is attributed towards increasing benefits provided by this system in corporate training across the globe.

Streaming makes e-learning more interactive and engaging to use and further helps in making available data from interactive and engaging. Interactive content and engaging content thus makes the content of a particular video easily understandable and relatable thereby bolstering the growth of the video streaming market worldwide.

Insight by Industry

Based on industry, the global video streaming market is categorized into media and entertainment, IT and telecom, BFSI, government, retail, education, and others. It has been observed that streaming has grown exponentially in 2018 in media and entertainment industry and is further expected to grow during the forecast period.

Industry Dynamics

Industry Trends

Continuous upgradation in the technology, and emergence of social media sites are the key trends identified in the global video streaming market. Social media networks are gaining huge momentum owing to extensive adoption of video content. It has been observed that Facebook is excessively displaying large number of videos to the viewers since the company focuses upon laying extensive effort in attracting the users to browse more and more videos.

Opportunity

The development of innovative solutions in video streaming is the key opportunity observed for the growth of the global video streaming market. The vendors of this system are providing various solutions to the users such as consumer facing video platforms, augmented video applications, scalable video streaming and hosting and using videos to improve workplace productivity. Security of video content is the major restraint observed in the market.

Growth Drivers

The increasing adoption of video-as-a-service (VaaS) in companies due to low total ownership cost and extensive requirement for transcoding in order to deliver videos to large number of users are the major factors driving the growth of the global video streaming market.

Moreover, the increasing demand for online video along with extensive demand for on-demand streaming and excessive utilization of videos in corporate training are other factors pertaining towards the growth of the video streaming market across the globe. VaaS is a visual communication system that comprises of a high capacity low latency connection and this system includes set up, installation and wide range of support services.

This system enables the enterprises to provide their users with high definition video conferencing tools from completely immersive to desk based, room based and PC clients. This system is helping the business enterprises to develop virtual receptionists in order to greet people at the time of joining meetings and further act as a technical expert to support team and ensure smooth functioning of the meeting. Thus, VaaS is ensuring smooth and efficient administration of business processes which in turn is significantly contributing towards the growth of the video streaming market across the globe.

Challenges

The high cost pertaining to development of content is the major factor hampering the growth of the global video streaming market. The content streamed on videos require high accuracy, animations, graphics and person possessing technical skill in order to develop an effective video. Furthermore, complexities pertaining to this system such as technical problems and network connectivity are other factors hindering the growth of the market.

Industry Ecosystem

Globally industry players are leveraging market growth through the development of innovative solutions in this system. The vendors of this system are providing various solutions to the users such as consumer interactive video platforms, augmented video applications, scalable video streaming and hosting, and using videos to improve workplace productivity.

Geographic Overview

North America has been one of the largest consumers of video streaming during the forecast period. The region is observing rampant adoption for streaming services by households in the U.S. that has significantly contributed towards revenue growth of service providers such as Netflix. The adoption of mobile devices by citizens of the U.S. is thus enhancing the continuous display of information, entertainment and media. For instance, it has been estimated that approximately 80% of the adults in this region view news on mobile devices that provides latest news feed on a continuous basis.

Moreover, extensive utilization of videos in corporate training is another factor pertaining towards the growth of the video streaming market in North America. Videos that are utilized in corporate training enhance interactivity and make the task of eLearning specialists easy, that helps the participants in applying their knowledge in an effective manner. The online videos help the users to receive more personalized content and further enable the users to view the e-learning content on smartphone or tablet on mobile location that provides flexibility to user in deciding upon the best time for learning. Above factors are boosting the growth of the North American market.

Asia-Pacific is expected to witness fastest growth in this market. Large social media companies like Twitter Inc. are capitalizing on the increasing popularity of this system. Twitter has signed deals with National Football League and National Basketball Association to attain large audience for their services. Facebook has also observed increasing revenue in this region, especially from Indian market as it has observed increasing popularity of this system feature among the citizens of this conutry. The company has developed deals with several celebrities and media and entertainment companies in the region to produce videos for Facebook Live. Moreover, this will further help in strengthening the Asia-Pacific market in the near future.

Competitive Insight

Key players in the global video streaming market are investing more in improving the quality of videos and developing latest technologies which are strengthening their position in the market. However, it has been observed that local players are depending upon new technology to develop cost efficiencies in their business operations, thus increasing the rivalry in the market to some extent.

Some of the key players operating in the market are Akamai Technologies, Adobe Systems Incorporated, Amazon Web Services, Netflix, Inc., Ustream, Cisco Systems, Inc., Apple, Inc., Google Inc., Microsoft Corporation, and Hulu.

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Research Methodology

  •  Desk Research / Pilot Interviews
  •  Build Market Size Model
  •  Research and Analysis
  •  Final Deliverabvle