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The U.S. anti-counterfeit packaging market is predicted to grow at 9.8% CAGR during the forecast period with the market size reaching USD 16.7 billion by 2030. The market is driven by factors such as remote authentication of products, robust development in the demand from the food & beverage and pharmaceutical & healthcare sectors, technological advancement, and a surge in the emphasis of manufacturers on brand protection.

The rules and guidelines are compulsory by the government, and the mounting economic damage caused to the organization along with consumer health risks, escalating manufacturing activity, technological advancement, and the need to maintain an efficient supply chain are further fueling the growth of the U.S. anti-counterfeit packaging market.

U.S. Anti-Counterfeit Packaging Market Segmentation and Key Players

Browse Market Insight and In-Depth TOC on "U.S. Anti-Counterfeit Packaging Market – Analysis and Forecast (2025-2030)"

The U.S. anti-counterfeit packaging market is primarily driven by escalating concerns amongst customers for hazardous effects concerning the consumption of counterfeit products. Moreover, the mounting impetus for counterfeit pharmaceutical products along with the enormous threat to health owing to the acceptance of unauthentic pharmaceutical products is expected to emphasize the growth of the U.S. anti-counterfeit packaging market.

Furthermore, the execution of innovative technologies for the chasing of products would assist in weakening the economic damage of the companies and will help in reinforcing the growth of the U.S. anti-counterfeit packaging market. The execution of anti-counterfeit packaging technologies involves high cost and expanding concerns of the manufacturers relating to security structures of anti-counterfeiting packaging technology is expected to hamper the growth of the U.S. anti-counterfeit packaging market.

Among all technologies, the track and trace segment holds the largest share in the U.S. anti-counterfeit packaging market. The track and trace segment is witnessing the highest growth in the market, owing to decreased technological complications.

The track and trace segment is further subdivided into radio-frequency identification (RFID), machine-readable data, and others. The radio-frequency identification (RFID) segment accounted for the largest share of the market, owing to due to tracking features and widespread product security.

In addition, the covert segment is further categorized into security labels, invisible printing, and others. Among all these, the invisible printing segment accounted for the largest share and is expected to grow at the fastest rate in the market, due to a mounting requirement from the security and pharmaceutical applications.

The different applications of the anti-counterfeit packaging market are pharmaceutical & healthcare, food & beverage, clothing & apparel, and others. Of all these applications, the pharmaceutical & healthcare category accounted for the largest share in the U.S. anti-counterfeit packaging market owing to widespread demand from the pharmaceutical & healthcare industry for these packaging products, as the escalating health concerns among the people, the mounting requirement for product differentiation and labeling for their authentication, and mounting pharmaceutical production.

Moreover, pharmaceutical manufacturers favor these packaging to offer medicines in a harmless condition to their consumers, which also leads to the protection brand image of the company by adopting packaging.

Key players in the anti-counterfeit packaging industry are investing in the development of advanced, which is strengthening their position in the market. E.I. du Pont de Nemours and Company, Avery Dennison Corporation, Flint Group, Atlantic Zeiser GmbH, CCL Industries Inc., Inksure Technologies Inc., Amcor Limited, AlpVision SA, TraceLink Inc., Zebra Technologies Corporation, Authentix Inc., Applied DNA Sciences Inc., and Sicpa Holding SA are some of the key players offering anti-counterfeit packaging in U.S.

U.S. Anti-Counterfeit Packaging Market Coverage

Technology Insight and Forecast 2025-2030

• Covert
  • Security Labels
  • Invisible Printing
  • Others
• Overt
  • Holograms
  • Color Shifting Inks
  • Others
• Forensic
• Track & Trace
  • Machine Readable Data
  • Radio-Frequency Identification (RFID)
  • Others

Application Insight and Forecast 2025-2030

• Pharmaceutical & Healthcare
• Food and Beverage
• Clothing and Apparel
• Others