The global web content management market is predicted to grow at 14.7% CAGR during the forecast period with the market size reaching USD 13.0 billion by 2024. The increasing adoption of digital marketing by different industry verticals, increasing focus on customer engagement solutions, technological advancements, increasing adoption of web-based business solutions, and implementation of multi-channel customer engagement solutions are the key factors leading to the growth in the web content management market, globally.
The increasing adoption of digital marketing by different industry verticals, increasing focus on customer engagement solutions, technological advancements, increasing adoption of web-based business solutions, and implementation of multi-channel customer engagement solutions are fueling the growth of the market. Content management is key for the enterprises to retain and engage their target customers. In the space of stiff online competition, companies are focusing on the management of content to provide customers value for their content.
With the increasing competition in the online industry, customers have high bargaining power, therefore companies are focusing on the value creation for the customer engagement, loyalty andretention, which is anticipated to fuel the growth of the web content management market across the globe. Different companies across the globe are adopting digital marketing strategy for the customer engagement and marketing their products and services. Digital marketing has become a mandatory strategic option to thrive in the onlinebusiness challenges. This leads to the adoption of content management solutions and services by these companies across the globe.
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Based on type, the web content management market is categorized into refrigerated transport and refrigerated storage. Of both the categories, refrigerated storage hold the larger share in the market, due to the huge demand for processed food, globally. Also, the demand for refrigerated transport is increasing at the faster CAGR during the forecast period, due to the increasing demand for processed or convenience food in retail sector and increasing adoption of online distribution channel.
Based on type, the web content management market is categorized into solutions and services. The solutions segment is categorized into web experience management, digital marketing content management, content analytics, digital asset management integration, web creation and edit tools, mobile and social media content management. The digital marketing content management hold the largest share in the market, due to the increasing penetration of smart phones and increasing number of social media users, the market for mobile and social media content management is anticipated to grow at the fastest rate during the forecast period.
On the basis of organization size, the web content management market is segmented into small and medium enterprises, and large enterprises. Of both the categories, the web content management market finds its larger application in large enterprises. The market for small and medium enterprises is anticipated to witness the higher growth during the forecast period due to the increasing awareness among these organizations regarding the usage of web-based services for customer engagement, increasing reliance on social media for digital marketing, and increasing focus on content management for large scale customer engagement.
North America is the largest web content management industry in 2017, due to the presence of large number of web content provider and competition among them, developed information and communication technology industry, high reliance on digital marketing solutions. Moreover, the internet penetration rate and number of smart phone users is very high in the region which provides companies to exploit business opportunities through online customer engagement. Asia-Pacific is expected to witness the fastest demand for web content management solutions and services due to the increasing internet penetration, and increasing number of smart phone users.
Market players in the web content management industry are focusing on digital marketing solutions, strengthening B2C relationship, and use of artificial intelligence and automation for catering to the demand of consumers. Oracle Corporation, Microsoft Corporation, Opentext Corporation, Adobe Systems Incorporated, E-Spirit AG, Aquia, Inc., Sitecore Corporation A/S, SDL PLC, IBM Corporation, Rackspace Hosting Incorporation, Crownpeak Technology, and Episerver, Inc. are some of the key players offering solutions in Web Content Management industry.
Global Web Content Management Market Coverage
Type Insight and Forecast 2014-2024
Organization Size Insight and Forecast 2014-2024
Deployment Type Insight and Forecast 2014-2024
Industry Insight and Forecast 2014-2024
Web Content Management Market by Region
Middle East & Africa (MEA)