Status : Published Published On : Apr, 2024 Report Code : VRICT5126 Industry : ICT & Media Available Format : Page : 147
2025
2030

Global Web Content Management Market – Analysis & Forecast (2025-2030)

Industry Insights by Type (Solution (Web Experience Management, Digital Marketing Content Management, Content Analytics, Digital Asset Management Integration, Web Creation and Edit Tools, Mobile and Social Media Content Management), by Organization Size (Small and Medium Enterprises, and Large Enterprises), by Deployment Type (On-Premise and Cloud), by Industry (Government, BFSI, Retail & Consumer Goods, Education, Telecom & IT, Media & Entertainment, Travel & Hospitality, Healthcare, and Others)

Industry Overview

The Global web content management market is estimated to be valued at USD 6.1 billion in 2023 and is expected to reach USD 17.5 billion by 2030, growing at a CAGR of 19.0% during the forecast period (2025–2030).

It is the rapid technological advancement and the growth in the use of IoT and other web-connected devices, such as smart TVs, smartphones, and others that have given higher opportunities to businesses to reach a wider customer base by using a diverse range of platforms. These devices are typically integrated into the web content management solutions. This enables business enterprises to manage content more effectively and customize it to deliver a higher user experience. This has, in turn, increased the demand for such effective solutions, which has, in turn, pushed the global web content management market northward. Typically, in the digital marketing landscape, effective content management is the key to success. It helps companies to retain their customers, drive new ones, and engage the target customers. This, in turn, helps them to stay competitive and provide higher value to the customers through their curated and proficiently managed content.

In short, these solutions help businesses to offer their customers better services and also build loyalty to help them retain their existing customers. This will fuel the growth of the global web content management market all over the world during the forecast period.  

Web Content Management Market Highlights

Market Segmentation

Insight by Type

According to the types, the global web content management market is divided into services and solutions.

Among these two categories, the solutions segment holds the larger share of the global web content management market in comparison to the service segment. This is mainly due to the higher adoption of digital marketing content management. In addition, there are different types of solutions offered for different purposes, such as content analytics, web experience management, web creation, digital asset management integration, and social and mobile media content management, and allow using different edit tools.

Out of all these, during the forecast period, social and market for mobile, media content management is expected to grow at a much faster rate than others. This is mainly due to the higher penetration and use of smart devices including smartphones and a significant rise in the number of users of different social media channels or platforms.

When it comes to the services sector, among all others, it is the consulting, training, and support services that will hold a larger share and grow at a faster rate during the forecast period.

 Insight by Organization Size

According to the size of the organizations, the global web content management market is divided into Small and Medium Enterprises (SMEs) and large enterprises.

Though large enterprises use a lot of applications for web management and hold a larger share, the SME segment is expected to grow at a faster rate and will grow more during the forecast period. This is because organizations are now more aware of the usage and utility of web-based services to improve customer engagement, content management, and digital and social media marketing.

Insight by Deployment

The global web content management market can also be divided based on the deployment type into on-premises and cloud segments.

Out of these two segments, the cloud deployment sector is supposed to grow faster in the forecast period due to lower capital requirements, maintenance needs, and time. It is also easy to deploy and use.The importance and use of cloud-based web content management systems grew significantly in the past few years when the world experienced a slump in the economy.

Insight by Industry

The global web content management market can be divided into BFSI, government, retail, education, consumer goods, It, telecom, travel and tourism, hospitality, healthcare, media, and entertainment.

Out of all these sectors, it is the healthcare sector that is expected to grow at a faster rate during the forecast period. This is due to the increasing demand and need for maintaining records of patients in real-time. There is also a significant surge expected in patient care across a diverse range of channels in the forecast period.

Apart from that, there is an increased expectation among patients for better and more effective care services, such as customized therapies and quality care in real time. All these factors will increase the demand for web content management systems across the healthcare industry.

Global Web Content Management Market Report Coverage

Report Metric

Details

Historical Period

2018 - 2023

Base Year Considered

2024

Forecast Period

2025 - 2030

Market Size in 2023

U.S.D.  6.1 Billion

Revenue Forecast in 2030

U.S.D.  17.5 Billion

Growth Rate

19.0%

Segments Covered in the Report

By Type, By Deployment Type, By Industry, and By Organization Size

Report Scope

Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling

Regions Covered in the Report

North America, Europe, Asia-Pacific, Middle East, and Rest of the World

Industry Dynamics

Growth Drivers

One of the most significant factors for the growth of the global web content management market is the rising importance and use of digital marketing in several industry verticals. Most companies today all over the world are looking for more effective digital marketing approaches that will enhance customer engagement and help them market their products and services more productively.

Also, most businesses today have moved to online operations, and in that case, digital marketing is an indispensable tool to stay competitive and ahead in the race. Once again, it is only better content management solutions that can help these companies achieve their business marketing goals. Editing and authoring content by content creators is also allowed by web content management systems with their intuitive interfaces, useful text editors, collaborative workflows, and multimedia support. They need little technical knowledge for that, which increases the importance of these systems, thereby fueling the growth of the global web content management market.

These solutions also allow safer, better, and more organized content storage in the central repositories, and even offer metadata tagging for easier searching and accessing.

Publishing and delivery of content during layout or presentation is also easier and faster due to these platforms that offer greater control to businesses over their content. Users can schedule deliveries, and updates, and even manage different channels or websites. The customization ability offered by the sophisticated web content management platforms allows better targeting of customers using diverse data on demographics, consumer behavior, buying patterns, and preferences. All these enhance user engagement and experience.

The growth of the global web content management market is attributed to the growing importance and adoption of digital marketing by almost all industries today. Apart from that, businesses today focus on higher consumer experience and engagement, and effective and engaging web content is a significant tool that helps them with that.

In addition, there are significant technological advancements that have made web-based solutions more effective and useful for businesses today. Most importantly, the ability of businesses to implement multi-channel customer engagement solutions promises significant growth in the global web content management market during the forecast period.

Challenges

The most significant challenge of the global web content management market and its players is the ever-growing number of data, online content, and their migration within the existing network or systems. Apart from that, it is also quite difficult to administer user-generated content to the service providers.

However, the rapid development in the technological sector will help overcome these challenges soon and propel the growth of the global web content management market during the forecast period.

Geographic Overview

Geographically, North America is the largest web content management market, due to the developed information and communication technology industry, the presence of a large number of web content providers competition among them, and high reliance on digital marketing solutions. Moreover, the internet penetration rate and the number of smartphone users are very high in the region which allows companies to exploit business opportunities through online customer engagement. 

Asia-Pacific web content management market is anticipated to grow at the fastest CAGR during the forecast period. The large consumer base, increasing internet penetration, and increasing number of smartphone users are the key factors leading to the fastest growth of the market in the region. Also, developing the IT industry in emerging economies such as India, and the Philippines is creating a suitable business environment for content management service providers.

Competitive Insight

North America is the leading contributor to the global web content management market. This is mainly attributed to the developed communication and information technology industry of this region. There is also a large number of service providers competing with each other in this specific field, which also impacts the growth.

Companies in this region rely heavily on digital marketing and therefore there is a high demand for such solutions, which is further facilitated by the high number of users of smartphones and greater internet penetration rate in this region. Both these factors help the companies in this region to make the most advantage for their businesses through online customer engagement.

However, the Asia-Pacific countries will also contribute significantly to the global web content management market during the forecast period with a higher CAGR. This is mainly due to the higher population and a larger consumer base in this region, which will also experience a higher internet penetration and a growing number of smartphone users.

Apart from that, the IT industry is developing remarkably in developing economies, such as India and the Philippines, which is creating a lot more opportunities and a favorable environment for content management service providers to do business in these regions.

Market players in the web content management industry are focusing on digital marketing solutions, strengthening B2C relationship, and use of artificial intelligence and automation for catering to the demand of consumers. Oracle Corporation, Microsoft Corporation, OpenText Corporation, Adobe Systems Incorporated, E-Spirit AG, Aquia, Inc., Sitecore Corporation A/S, SDL PLC, IBM Corporation, Rackspace Hosting Incorporation, Crownpeak Technology, and Episerver, Inc. are some of the key players offering solutions in Web Content Management industry.

Recent Developments by Key Players

OpenText (Canada-based - an information management platform) has acquired Ireland-based KineMatik to add automated business processes and project management solutions to its OpenText Content business. 

Acquia acquired the website accessibility and optimization platform Monsido from CivicPlus, a provider of government technology solutions. The addition of Monsido to Acquia DXP will allow users to automate website content accessibility by identifying and fixing issues to be in compliance with international Web Content Accessibility Guidelines (WCAG), it shall find and fix quality issues, such as broken links, missing images and slow page loading times.

The Web Content Management Market report offers a comprehensive market segmentation analysis along with an estimation for the forecast period 2025–2030.

Segments Covered in the Report

  • By Type
    • Solution
      • Web Experience Management
      • Digital Marketing Content Management
      • Content Analytics
      • Digital Asset Management Integration
      • Web Creation and Edit Tools
      • Mobile and Social Media Content Management
    • Service
      • Implementation, Training & Support
      • Consulting
  • By Organization Size
    • Small and Medium Enterprises
    • Large Enterprises
  • By Deployment Type
    • On-Premise
    • Cloud
  • By Industry
    • Government
    • BFSI
    • Retail & Consumer Goods
    • Education
    • Telecom & IT
    • Media & Entertainment
    • Travel & Hospitality
    • Healthcare
    • Others

Region Covered in the Report

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific (APAC)
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia-Pacific
  • Rest of the World (RoW)
    • Brazil
    • Saudi Arabia
    • South Africa
    • U.A.E.
    • Other Countries

Web Content Management Market Analysis

Source:VynZ Research

Web Content Management Market Size

Source:VynZ Research

Frequently Asked Questions

Key challenges faced by the web content management industry players are the increasing amount of online content and data and migration of content within the existing system. In addition, the administration of user-generated content is also a key challenge faced by web content management providers.
Among different solutions including web experience management, digital marketing content management, content analytics, digital asset management integration, web creation, and edit tools, mobile and social media content management, digital marketing content management holds the largest share in the market
The global web content management market is estimated to be valued at USD 6.1 billion in 2020 and is expected to reach USD 17.5 billion by 2027, growing at a CAGR of 19.0% during the forecast period (2021–2027).
Oracle Corporation, Microsoft Corporation, OpenText Corporation, Adobe Systems Incorporated, E-Spirit AG, Aquia, Inc., Sitecore Corporation A/S, SDL PLC, IBM Corporation, Rackspace Hosting Incorporation, Crownpeak Technology, and Episerver, Inc. are some of the key players offering solutions in Web Content Management industry.
The major factor fueling the growth of the market include increasing adoption of digital marketing by different industry verticals, increasing focus on customer engagement solutions, technological advancements, increasing adoption of web-based business solutions, and implementation of multi-channel customer engagement solutions.

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Research Methodology

  •  Desk Research / Pilot Interviews
  •  Build Market Size Model
  •  Research and Analysis
  •  Final Deliverabvle

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Key Takeaways