U.S. E-Cigarette Market

Industry Overview

The E-Cigarette Market in the United States is projected to experience a significant growth rate of 18.3% throughout the forecast period. By 2030, it is estimated that the market size will reach a substantial value of USD 20.5 billion. Several factors are expected to drive this growth, including heightened consumer awareness, widespread availability of e-cigarettes, online product distribution, technological advancements, and the prevalence of smoking-related diseases. The market size of the U.S. e-cigarette industry primarily depends on various product types, such as disposable and rechargeable cig-a-like devices, as well as open tank vaporizers, which collectively contribute to its expansion.

Market Segmentation

Insight by Product

The cig-a-like, vaporizer and vape mode are the products offered by e-cigarette manufacturers. Among all these products, cig-a-like holds the largest share in the U.S. market, due to the lower cost of these cigarettes. The U.S. vape mod market is anticipated to witness the highest growth during the forecast period.

Cig-a-like e-cigarette market is further segmented into disposable and rechargeable cig-a-like, of which disposable category is more popular. The vaporizer market is categorized into open tank and closed system vaporizer.

Insight by Distribution Channel

Based on distribution channel, the market is categorized into supermarkets, online, vape shops, and tobacconists. In 2018, the majority of e-cigarettes were distributed through vape shops and the trend is anticipated to remain the same during the forecast period. However, with the increasing number of supermarkets and the emergence of e-commerce, significant portion of sales will be through supermarkets and online sales channels.

U.S. E-Cigarette Market Report Coverage

Industry Dynamics

Growth Drivers

The growth of the e-cigarette market in the United States can be attributed to several factors, including increased consumer awareness, easy accessibility of e-cigarettes, online product distribution, technological advancements, and the high incidence of smoking-related diseases. According to the Centers for Disease Control and Prevention (CDC), cigarette smoking is the primary cause of preventable illnesses and deaths in the U.S., resulting in over 480,000 deaths annually, accounting for approximately 1 in 5 deaths. In 2017, 14.0% of all adults (34.3 million people), consisting of 15.8% of men and 12.2% of women, were reported as current cigarette smokers. However, nearly 7 out of 10 current adult cigarette smokers expressed a desire to quit smoking entirely in 2015. This creates a consumer segment that is highly inclined to adopt e-cigarettes as an alternative.

Challenges

Despite the lobbying by the industry players, U.S. Food and Drug Administration (FDA) have not included e-cigarettes as smoking cessation products. This remains the key challenge for the manufacturers for further promoting the e-cigarettes to masses. Also, the high cost of these cigarettes is another key factor hindering the growth of the market.

Competitive Insight

The prominent players operating in the U.S. e-cigarette market are Turning Point Brands, Inc. (International Vapor Group), British American Tobacco plc, VMR Products LLC, Altria Group Inc., Japan Tobacco Inc., Philip Morris International Inc., Imperial Brands plc, Njoy, Inc., Cigavette and FIN Branding Group LLC.

The U.S. E-Cigarette Market report offers a comprehensive market segmentation analysis along with an estimation for the forecast period 2025–2030.

Segments Covered in the Report

• By Product
  • Cig-A-Like
    • Disposable
    • Rechargeable
  • Vaporizer
    • Open Tank
    • Closed System
  • Vape Mod
• By Distribution Channel
  • Vape Shops
  • Supermarkets
  • Online
  • Tobacconists

PRIMARY RESEARCH INTERVIEWS - BREAKDOWN

1.  Research Overview

        1.1.  The Report Offers
        1.2.  Market Coverage
            1.2.1.  By Product
            1.2.2.  By Distribution Channel
        1.3.  Research Phases
        1.4.  Limitations
        1.5.  Market Size Estimations and Forecast
            1.5.1.  Data Sources
                    1.5.1.1.  Primary Research
                    1.5.1.2.  Secondary Research
            1.5.2.  Methodology
                    1.5.2.1.  Data Exploration
                    1.5.2.2.  Forecast Parameters
                    1.5.2.3.  Data Validation
                    1.5.2.4.  Assumptions
            1.5.3.  Study Period & Data Reporting Unit

2.  Executive Summary

3.  Market Definition

        3.1.  By Product
            3.1.1.  Cig-A-Like
                    3.1.1.1.  Disposable
                    3.1.1.2.  Rechargeable
            3.1.2.  Vaporizer
                    3.1.2.1.  Open Tank
                    3.1.2.2.  Closed Systems
            3.1.3.  Vape Mod
        3.2.  By Distribution Channel
            3.2.1.  Vape Shops
            3.2.2.  Supermarkets
            3.2.3.  Online
            3.2.4.  Tobacconists

4.  Industry Overview

        4.1.  Industry Dynamics
            4.1.1.  Market Growth Drivers
            4.1.2.  Market Growth Restraints
            4.1.3.  Key Market Trends
            4.1.4.  Major Opportunities
        4.2.  Industry Ecosystem
            4.2.1.  Porter’s Five Forces Analysis
            4.2.2.  Strategic Development Analysis
            4.2.3.  Value Chain Analysis
        4.3.  Competitive Insight
            4.3.1.  Market Share Analysis of Key Players
            4.3.2.  Competitive Position of Industry Players
            4.3.3.  Market Attractive Analysis

5.  U.S. Market Estimate and Forecast

        5.1.  By Product
            5.1.1.  Cig-A-Like Market, by Type
            5.1.2.  Vaporizer Market, by Type
        5.2.  By Distribution Channel

6.  Company Profiles

        6.1.  Turning Point Brands, Inc. (International Vapor Group)
            6.1.1.  Snapshot
            6.1.2.  Overview
            6.1.3.  Offerings
            6.1.4.  Financial Insight
            6.1.5.  Recent Developments
        6.2.  British American Tobacco Plc
            6.2.1.  Snapshot
            6.2.2.  Overview
            6.2.3.  Offerings
            6.2.4.  Financial Insight
            6.2.5.  Recent Developments
        6.3.  VMR Products LLC
            6.3.1.  Snapshot
            6.3.2.  Overview
            6.3.3.  Offerings
            6.3.4.  Financial Insight
            6.3.5.  Recent Developments
        6.4.  Altria Group Inc.
            6.4.1.  Snapshot
            6.4.2.  Overview
            6.4.3.  Offerings
            6.4.4.  Financial Insight
            6.4.5.  Recent Developments
        6.5.  Japan Tobacco Inc.
            6.5.1.  Snapshot
            6.5.2.  Overview
            6.5.3.  Offerings
            6.5.4.  Financial Insight
            6.5.5.  Recent Developments
        6.6.  Philip Morris International Inc.
            6.6.1.  Snapshot
            6.6.2.  Overview
            6.6.3.  Offerings
            6.6.4.  Financial Insight
            6.6.5.  Recent Developments
        6.7.  Imperial Brands plc
            6.7.1.  Snapshot
            6.7.2.  Overview
            6.7.3.  Offerings
            6.7.4.  Financial Insight
            6.7.5.  Recent Developments
        6.8.  NJOY Inc.
            6.8.1.  Snapshot
            6.8.2.  Overview
            6.8.3.  Offerings
            6.8.4.  Financial Insight
            6.8.5.  Recent Developments
        6.9.  Cigavette
            6.9.1.  Snapshot
            6.9.2.  Overview
            6.9.3.  Offerings
            6.9.4.  Financial Insight
            6.9.5.  Recent Developments
        6.10.  FIN Branding Group LLC.
            6.10.1.  Snapshot
            6.10.2.  Overview
            6.10.3.  Offerings
            6.10.4.  Financial Insight
            6.10.5.  Recent Developments

Note: Financial insight and recent developments are subject to the availability of information in the secondary domain.

7.  Appendix

        7.1.  Exchange Rates
        7.2.  Abbreviations

List of Tables

Table 1 Sources
Table 2 Study Periods
Table 3 Data Reporting Unit
Table 4 U.S. E-Cigarette Market Size, by Product, 2018 - 2023 (USD Billion)
Table 5 U.S. E-Cigarette Market Size, by Product, 2025 - 2030 (USD Billion)
Table 6 U.S. E-Cigarette Market Size, by Distribution Channel, 2018 - 2023 (USD Billion)
Table 7 U.S. E-Cigarette Market Size, by Distribution Channel, 2025 - 2030 (USD Billion)
Table 8 Snapshot – Turning Point Brands, Inc.
Table 9 Snapshot – British American Tobacco Plc
Table 10 Snapshot – VMR Products LLC
Table 11 Snapshot – Altria Group Inc.
Table 12 Snapshot – Japan Tobacco Inc.
Table 13 Snapshot – Philip Morris International Inc.
Table 14 Snapshot – Imperial Brands plc
Table 15 Snapshot – NJOY Inc.
Table 16 Snapshot – Cigavette
Table 17 Snapshot – FIN Branding Group LLC.

List of Figures

Figure 1 Market Coverage
Figure 2 Research Phases
Figure 3 Secondary Offerings for Different Parameters
Figure 4 Methodology
Figure 5 Data Mining & Exploration
Figure 6 Data Triangulation
Figure 7 Assumptions for Market Estimation and Forecast
Figure 8 Market Synopsis
Figure 9 U.S. E-Cigarette Market - Growth Drivers and Restraints
Figure 10 Competitive Benchmark
Figure 11 U.S. E-Cigarette Market Size, by Product, 2018 - 2030 (USD Billion)
Figure 12 U.S. E-Cigarette Market Size, by Distribution Channel, 2018 - 2030 (USD Billion)