Status : Upcoming Report Code : VRCG7005 Industry : Consumer Goods Available Format :

Global Baby Toiletries Market – Analysis and Forecast (2019-2024)

Industry Insights by Product (Skin Care, Hair Care, Baby Diapers [Cloth Diapers, Disposable Diapers, Swim Pants, Training Nappies], Baby Wipes, Baby Bath Products, Others), by Mode of Sale (Offline Sales, Online Sales), by Geography (U.S., Canada, U.K., Germany, France, Italy, Spain, Russia, China, Japan, India, South Korea, Indonesia, Thailand, South Korea, Brazil, Mexico, Argentina, Saudi Arabia, U.A.E., South Africa, Nigeria)

Industry Overview

The global baby toiletries market is observing significant growth owing to increasing awareness regarding hygiene care for babies, increasing disposable income of the consumers and rising birth rate. The increasing awareness regarding the benefits of baby products such as baby wipes, diapers and tissues is driving the growth of the global baby toiletries market growth.

The products that are available in the market for the babies are haircare products, skincare products, diapers, wipes, bathing products and others. China and India are the most populated countries and are observing highest demand for baby toiletries as the number of birth rate increases the usage of baby toiletries is expected to rise at an accelerating rate.

Baby Toiletries Market Highlights

The countries are also observing that the leading causes of death of babies are the hygiene issues that cause diarrheal diseases and several other infections among the children. Additionally, to combat such diseases there are several health and hygiene awareness campaigns being launched by the key players in the market such as Kimberly Clarks Huggies and many NGOs such as National diaper banks. These organizations have initiated to create awareness among the parents worldwide to use biodegradable diapers which helps in providing complete relief to the parents regarding baby’s health.

Market Segmentation

Insight by Product

On the basis of product, the baby toiletries market is categorized into skin care, hair care, baby diapers, baby wipes, baby bath products, and others. Baby wipes are further segmented into cloth diapers, disposable diapers, swim pants, training nappies. Of all product categories, baby diapers segment is expected to hold the largest market share during the forecast period owing to the increase in birth rate.

Insight by Mode of Sale

On the basis of mode of sale, the baby toiletries market is categorized into offline sales and online sales. Among these two, the offline sales category is expected to hold the larger market share in the market. However, the online mode of sale is expected to grow at a faster rate during the forecast period owing to the busy lifestyle of the parents and increasing number of working women populations.

Industry Dynamics


The increase in the number of working women population and enhanced standard of living of consumers in developing economies such as China and India are accelerating the growth of the baby toiletries market globally. Traditionally, the concepts of diapers were not used in countries like India and the mothers were required to change the clothes of baby every time it becomes wet. Moreover, in progressive nations, the women population are not just confined to look after their baby but to work in an equal manner like men. The demand for women as a part of labour workforce has increased significantly in some years.

The government is also introducing several policies for uplifting the women workforce in several regions. To save time for women the companies has developed several wipes and Huggies for the babies that do not require changing the clothes of baby every time they are waiting. The wipes can work for almost 8 hours and helps the baby to be hygienic and dry so that baby does not fetch cold. The baby toiletries product launched in the market has made the life of women simple, convenient and flexible. Above all the factors helps in the growth of the baby toiletries market.


The presence of harmful chemicals in baby toiletries products such as phthalates and formaldehyde in shampoos and lotions hinders the growth of global baby toiletries industry globally. The companies are also required to undergo various clinical tests before applying the product on the baby and thus the companies had to incur huge R&D costs which is the major restraint observed in the growth of global baby toiletries market.

Geography Overview

Geographically, North America is the largest market for baby toiletries as the awareness regarding the baby hygiene in the U.S. is increasing at a significant rate and the participation of women workforce in the country is increasing. The population in this region are increasingly using baby toiletries as it provides ease and convenience to the consumers and help the parents to save their time and take care of the baby simultaneously.

Asia-Pacific is expected to witness fastest growth in the global baby toiletries market owing to the increasing birth rate in the region. There are several awareness campaigns being introduced by the government and several organizations to make the consumers informed regarding baby hygiene as the result this is enhancing the demand for this product in the region.

Competitive Insight

Some of the key players operating in the global baby toiletries market include Johnson & Johnson Consumer Inc., Procter & Gamble, Kimberly-Clark Corporation, Ontex International, Hengan, Beiersdorf AG, Unicharm, KAO Corporation, Dabur India Limited and Unilever.

Place an order

Research Methodology

  •  Desk Research / Pilot Interviews
  •  Build Market Size Model
  •  Research and Analysis
  •  Final Deliverabvle
Baby Toiletries Market