Internet protocol television (IPTV) utilized internet connected devices apart from IP networks and are using content delivery option through internet connected devices or television. Increasing change in the viewing preference of the customers is further encouraging operators to offer premium content to customers is further driving the growth of IPTV market across the globe.
Insight by Model
The IPTV market on the basis of model is categorized into on-demand and live. Among these two segments, on-demand model is anticipated to witness the fastest growth during the forecast period since on-demand model has significantly upgraded the way video content is broadcasted and viewed. The convenience provided to the consumers for viewing videos as per there suitability and watching those videos from any wireless devices as well is the major factor contributing towards the growth of on-demand model, thereby bolstering the growth of IPTV market globally.
Insight by Application
On the basis of application, the IPTV market is segmented into media & entertainment, healthcare, advertising & marketing, telecommunications, e-commerce, gaming, and others. Among all these segments, media & entertainment domain is anticipated to witness the fastest growth during the forecast period. The increasing dissemination of Internet-based streaming services is anticipated to drive the growth of IPTV technology in media & entertainment domain. Technological advancements have further enhanced the subscribers for IPTV and subscription numbers are further increased due to new market opportunities. The advancement in this domain is further strengthening the growth of IPTV market across the globe.
Improvement in internet structure, addition of high-definition channels, hybrid services and bundle offers from the telecommunications domain are the key factors that are driving the growth of IPTV market across the globe. Improvement in the internet structure such as faster and more economical broadband services have now made the internet protocol televison much easily accessible to the target customers. Furthermore, high definition channels and offers from the service providers also play a major role in attracting the target customers resulting in exponential growth of IPTV market globally.
Moreover, telecom operators are focusing on launching broadband access that act as a replacement for the declining voice business, impacted by mobile substitution. Product promotion is also getting a boost through the IPTV market because of the huge demand. These factors are thereby pertaining towards the growth of IPTV market across the globe.
Lack in provision of regional content and huge investments of operators for exclusive content are the major factors hampering the growth of IPTV market globally. Furthermore, provision of regional content for the entire region is practically not possible because of lack of producers for such content.
Globally industry players are leveraging market growth through the development of innovative solutions in IPTV market. Furthermore, it has been observed that the key players in the IPTV market are maintaining low subscription fees, offering bundled packages along with more provisions in rural areas. Moreover, a small number of companies supply the latest IPTV systems and are working towards expansion of their product portfolio and improved services.
Geographically, IPTV market in North America is anticipated to witness the significant growth during the forecast period since the IPTV market in this region has reached to its maturity point as there are immense subscribers and services. Moreover, it has been observed that the operators have now started to offer subscriptions at lower prices to retain the market in this region at an extensive rate.
Moreover, Asia-Pacific is the largest market and expected to witness the considerable growth during the forecast period due to extensive acceptance of the IPTV due to the improved broadband services, increasing adoption of mobile devices from a large number of customers and increasing penetration of internet-based services. For instance, in India government has initiated a digital India plan that is further strengthening the growth of IPTV market in this region at an extensive rate.
Key players in IPTV market are investing in improving the quality of their product by developing the latest technologies and enhancing their market base by increasing their product portfolio. Furthermore, Telecom operators are delivering a comprehensive “TV Everywhere” service with the growing popularity of internet-based TV service. Some of the prominent players in the IPTV market include AT&T Inc., Deutsche Telecom, Sky plc., Cisco Systems Inc., Huawei Technologies Co. Ltd., Sterlitetech Technologies Ltd., Tripleplay Broadband Pvt Ltd., and Ericsson AB.