Status : Published Published On : Nov, 2020 Report Code : VRCG7041 Industry : Consumer Goods Available Format : Page : 170

Global Denim Market – Analysis and Forecast (2020–2025)

Industry Insights by Product (Jeans, Jackets & Shirts, Dresses, Others), by Segment (Mass Market, Standard, Premium), by Consumer Type (Men, Women, Children), by Distribution Channel (Specialty Stores, Department Stores, Hypermarkets & Supermarkets, Online, Exclusive Stores)

Industry Overview

The global denim market is estimated to be USD 68.2 billion in 2020 and is predicted to reach USD 89.0 billion by 2025, growing at a CAGR of 5.5% during the forecast period. The factors responsible for the growth of denim across the globe are increasing disposable income, growing government initiatives for manufacturing of products in the countries such as China, Vietnam, and India, and increasing growth in the e-commerce industry.

Denim Market Highlights

Market Segmentation

Insight by Product

Based on product, the global denim market is categorized into jeans, jackets & shirts, dresses, and others. In 2019, the jeans segment is expected to dominate the denim market. The popularity of jeans pants among teenagers and adults is the major factor for its larger market, as compared to other denim products. Also, the availability of different styles of jeans, such as stretch jeans, skinny jeans, mid and high-rise denims, ultra-low-rise denim, boyfriend jeans, straight/ cigarette jeans, flare jeans, cuffed jeans, capri jeans, cropped jeans, and wide leg jeans provides different options for customers to choose according to their choices. Long bottom jeans have been gaining popularity these days, and more number of players are making investments in it.

Insight by Segment

On the basis of segment, the global denim market is bifurcated into mass market, standard, and premium. In 2020, the mass market category is expected to be largest among all the segments and is projected to maintain its dominance, over the study period. However, premium segment is expected to experience fastest growth rate during the forecast period. This is owing to the increasing number of upper middle class, and increasing westernization.

Insight by Consumer Type

On the basis of consumer type, the global denim market is categorized into men, women, and children. In 2020, the men segment is expected to be largest among all the segments and is projected to maintain its dominance, over the study period. This is owing to their high demand for rugged-material and casual clothing.

Insight by Distribution Channel

On the basis of distribution channel, the global denim market is categorized into specialty stores, department stores, hypermarkets & supermarkets, online, and exclusive stores. During the forecast period, the online distribution channel is expected to register the fastest growth in the denim market owing to the rapidly growing e-commerce industry around the globe, with the populace inclining toward online shopping.

Scope of the Report

Report Metric


Market Size Available for the Years in the Study


Historical Period


Base Year


Forecast Period


Segments Covered in the Study

Product, Segment, Consumer Type, Distribution Channel, and Region

Geographies Covered in the Study

North America (U.S., Canada, Mexico), Europe (Germany, U.K., France, Italy, Spain, Russia), Asia-Pacific (China, Japan, India, South Korea), and Rest of the World (Brazil, Saudi Arabia, South Africa, U.A.E.)

Companies Covered in the Study

Levi Strauss & Co., The Gap Inc., VF Corporation, H & M Hennes & Mauritz AB, PVH Corp., Kering, Pepe Jeans, S.L., Bestseller A/S, and U.S. Polo Assn

Industry Dynamics

Growth Drivers

The primary factors driving the growth of the global denim market are:

•   Growing westernization
•   Transformation of Asian retail clothing industry
•   Rising disposable income
•   Rising e-commerce industry

The Asian retail clothing industry has seen incredible growth in recent years. The increasing technology developments, changing demographics and increasing foreign direct investments (FDIs) have been the driving factors for the clothing industry in the region. Moreover, relaxation in export/import laws from the government for international players have boosted the inflow and outflow of fabrics and other clothing related accessories to a great extent. This also includes increased sale of denim based products in the last few years.

Consumers in the region are also not behind from spending lavishly over necessity and luxury. While luxury retail is witnessing a good growth period in India, the market from denim based products is also booming with the rise in overall disposable income and greater affordability of premium denim brands, such as H&M and Zara. Also, India currently being the fourth fastest growing luxury retailing market in Asia-Pacific, is witnessing the sales and adoption of denim to a whole new level. This includes customer specific advertising of denim by famous personalities and huge discounts offered through digital marketing and e-commerce.


Growing popularity of low-cost knitted wear is probably the greatest obstacle confronting denim producers.


•   Strong growth opportunity from the Chinese market
•   Growth in recycled denim from plastic and other materials
•   Government initiatives to boost AI-related technologies

Geographic Overview

Geographically, North America is the largest revenue contributor in the denim market. The growing demand for superior-quality clothing, rising disposable income, and increasing promotion of denimwear by celebrities are the key factors driving the growth of the market in the region. The U.S. tops the list for largest sales of denim by country, however fastest growth in market is expected from Pakistan. Asia-Pacific is expected to be the fastest growing market for denim during the forecast period.

Competitive Insight

Key players operating in the global denim market include Levi Strauss & Co., The Gap Inc., VF Corporation, H & M Hennes & Mauritz AB, PVH Corp., Kering, Pepe Jeans, S.L., Bestseller A/S, and U.S. Polo Assn.

Forecast Parameters

•   Identifying variables and establishing market impact.
•   Establishing market trends regionally.
•   Analyzing opportunities and market penetration rates by understanding product commercialization, regional expansion.
•   Analyzing demand and supply trends and changes in industry dynamics to establish future growth.
•   Analyzing sustainability strategies adhered by market participants in an attempt to determine future course of the market.
•   Analyzing historical market trends and super-imposing them on the current and future variables to determine year-on-year trend.
•   Understanding adoption, development, distribution and regulatory framework.

Data Validation

•   Estimated and forecasted data was validated through industry experts.
•   Apart from industry experts, data triangulation methods were used for validation.
•   Bottom up and top down approach has been used for estimation and forecast of market data, whereas top down approach was used for validation.
•   Demand as well as supply side surveys were conducted in order to understand the industry dynamics and data validation.

Research Phases

Denim Market Research Phase

Primary Research

VynZ Research conducts extensive primary research to understand the market dynamics, validate market data and have key opinions from the industry experts. The key profiles approached within the industry includes, CEO, CFO, CTO, President, Vice President, Product Managers, Regional Heads and Others. Also, end user surveys comprising of consumers are also conducted to understand consumer behavior.

Denim Market Size

Source: VynZ Research

Denim Market Analysis

Source: VynZ Research

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Research Methodology

  •  Desk Research / Pilot Interviews
  •  Build Market Size Model
  •  Research and Analysis
  •  Final Deliverabvle