Beauty Drinks Market

Industry Overview

The global beauty drinks market was valued at USD 1.67 billion in 2023, which is supposed to grow up to 1.87 billion in 2024 and then further up to 3.17 billion withing the forecast period, registering a CAGR of about 11.27%.

Beauty drinks typically contain all sorts of ingredients that help in taking care of skin such as amino acids, vitamins, antioxidants, and minerals. As a result, these drinks help retaining natural beauty and fight against aging. It also helps in revitalizing the skin, nails, and hair. The ingredients used to make beauty drinks typically consists of high antioxidants, such as botanical extracts from fruits and other plants, minerals, and vitamins.

The beauty drinks have become an indispensable component of skincare treatments and beauty regimes, which pushes the global beauty market forward. The increasing need for anti-aging products and healthy drinks by consumers has increased the demand for global beauty drinks significantly. The growth of the global beauty drinks market is attributed to the rising consciousness among teenagers and women in the age group of 20-35. Teenagers typically account for the largest market share. They consume these drinks to get beautiful and flawless skin.

Market Segmentation

The ingredients in these drinks divide the global beauty drinks market into vitamins and minerals, fruit extracts, coenzymes, collagen protein, and others. Out of all these segments, the collagen protein segment holds the larger market share and is also expected to grow significantly during the forecast period due to the growing demand from teenagers.

Insight by Type

The global beauty drinks market is divided into artificial drinks and natural drinks segments. Out of these two segments, it is the natural drinks segment that is expected to grow at a higher CAGR during the forecast period due to the growing consciousness about health and the side effects of artificial drinks.

Insight by function

According to the functions, the global beauty drinks market is divided into anti-ageing, detoxication, radiance, vitality, and others. Out of these segments, the anti-ageing segment is supposed to continue its dominance in the market and fuel its growth due to the availability of large number of anti-ageing products, especially in the Asian countries.  

Insight by Distribution Channel

The global beauty drinks market is divided into grocery retailers, beauty specialty stores, drug stores and pharmacies, and others based on the distribution channels. Al these are offline channels that hold a larger share of the market in terms of revenue. However, it is the online stores that are supposed to take over and dominate the market during the forecast period due to increased penetration of the internet and greater use of smartphones.

Global Beauty Drinks Market Report Coverage

Industry Dynamics

Industry Trends

The evolving fashion industry plays a significant role in the rise in the demand for beauty drinks among young girls aspiring to look beautiful and more presentable.

There is an increased focus by the major players of the industry to introduce, gluten-free, lactose-free, and vegan products that are free of sugar, flavorings, and preservatives. This expands the market reach and propels its growth. The increased trend of nutricosmetics and rise in working population is also creating new avenues for the global beauty drinks market to grow.

There is a growing trend of consuming beauty drinks in women who are concerned over developing wrinkles. The demand for these seems to have grown significantly due to celebrities promoting these products, their benefits, and consumption.

Growth Drivers

The primary growth factor of the global beauty drinks market includes a significant rising health-consciousness among people. It is also attributed to the changing lifestyle of people.

Among individuals, there is a rising consciousness regarding beauty which is driving the growth of the global beauty drinks market. This is mainly due to the higher income levels as well as the significant influence of social media on people. Another important factor for the market growth of beauty drinks is the rise in its popularity, adoption, and use due to zero side effects.

The fact that this type of beauty management does not take much time and effortless makes these beauty drinks so popular among young women who lead a busy lifestyle and therefore do not have much time to take care for their skin. The drink heals their skin from within resulting is a glowing and flawless complexion. Premature aging is another reason for the growth of the global beauty drinks market. People today age early due to busy life and changing habits as well as unhealthy dietary pattern, excessive consumption of alcohol, and air pollution. Consumption of these drinks increases collagen production, a natural phenomenon that reduces due to aging, and helps them attain beautiful glowing skin, which fuels the market growth.

Challenges

These products are usually not available easily to a large section of the population. This is a major hindrance to the growth of the global beauty drinks market. Also, there seems to be a notable disinterest among organizations to invest in creating research centers or research and development activities to launch better products. This might restrict the development of the beauty drinks. 

Opportunities

The rising awareness for good health among the elderly population and higher disposable income among people in established economies are creating better and new opportunities for the beauty drinks market to grow worldwide. 

Furthermore, the significant growth of functional beauty drinks for skin, slimming, and anti-aging along with the diverse set of benefits they provide are also creating new expansion opportunities for the global beauty drinks market in the forecast period.

Geography Overview

Europe holds the largest share of the beauty drinks market due to the rising consciousness among the young generation regrading fitness and appearance. During the forecast period it is expected to grow and will also affect the aging population, thereby driving further growth of the beauty drinks market in this region.

However, growth of the global beauty market is also expected to be high during the forecast period in North American, followed by the Asia- Pacific region registering a higher incremental growth. The growth of the market in the North American region is mainly attributed to the rising instances of hair fall issues, skin related issues, and the effects of fashion and style business. Together, it increases the number of brands and expands the arrangement. 

Competitive Insight

Asterism Healthcare is a B2B Contract Development & Manufacturing Organization offering fast, flexible production of functional nutrition and beauty products. The Asterism Healthcare formulation lab strives to create nutritional innovations that improve the health and lives of consumers worldwide. Their research pipeline concentrates on Japanese Kampo, hydrolyzed peptides and clean extraction processes.

Hangzhou Nutrition Biotechnology Co., Ltd. is a high-tech innovative enterprise that specializes in collagen peptide powder & FSMP products. Company sets of R&D, technical consultation, training, manufacturing, marketing, food safety inspection and scientific research collaboration in one.

Some of the major players operating in the global beauty drinks industry are Asterism Healthcare Plus, Inc., Beatific - Beauty Lab, Hangzhou Nutrition, Juice Generation, Vemma Nutrition, AMC, The Coca-Cola Company, Zoppas Industries Group, Sappe Public Company Limited, Dydo DRINCO, INC., Big Quark LLC, and Nestlé S.A.

Recent Developments by Key Players

Shiseido to launch beauty-from-within ampoule drinks in Japan, China from April 2024. Shiseido will be launching a new set of beauty-from-within supplements that comes in the form of ampoule drinks in Japan and China in 2024, senior vice president of the company’s China Business Innovations and Investments told us.