Sports Nutrition Market

Industry Overview

The global sports nutrition market is expected to witness the fastest growth due to steady changes observed in the market as it involves the change of products from traditional products into more specific products and the target base lies within the conventional customers for this market. Several varieties of sports nutrition comprise powders, tablets, bars, gels, and ready-to-drink beverages.

Sports nutrition offers products that help individual in enhancing their personality and helps them in gaining body mass that helps the human body to recover their body after the exercises. Moreover, proteins are observed to be the most popular ingredient in this segment, on the other hand, other non-protein ingredients such as beta-creatine, alanine and creatine are attaining popularity in the current situation. It has been observed that the adoption of herbal sports nutrition is healthy for human consumption and is the most crucial factor that contributes to the growth of the global sports nutrition market.

Market Segmentation

Insight by Type

Based on type, the sports nutrition market is categorized into sports foods, sports drinks, and sports supplements. Among all three types, the sports food category is expected to hold the largest market share during the forecast period as it is easily available in the market and also its demand is higher among consumers in comparison to other types.

Insight by Distribution Channel

Based on distribution channels, the sports nutrition market is categorized into supermarkets & hypermarkets, convenience stores, drug stores, and others.

Global Sports Nutrition Market Report Coverage

Industry Dynamics

Drivers

The primary factors aiding the growth of the global sports nutrition market include the increasing number of health clubs and fitness centers, the rapid pace of urbanization, and an increasing number of non-traditional users.

The increasing number of health clubs and fitness centers are driving the growth of the global sports nutrition market. The number of health clubs and fitness centers is growing due to the increasing consciousness among the people to maintain good health, the increasing number of the younger population, and the constantly evolving demographics in several developing economies. The increasing number of these incidences is excessively enhancing opportunities for the manufacturers of sports nutrition products around the globe.

Several innovations are being observed in the sports nutrition market that recognize the wellness, health, and overall fitness of individuals and are constantly targeting innovators and early adopters to maximize profit and make the product accessible to a large number of populations worldwide. The problem in developing customer trust, and negative perception developed for disputed ingredients such as stimulants and prohormones are the major restraints observed in the growth of the global sports nutrition market.

The target group for sports nutrition products was the athletes and bodybuilders but now the target group for food manufacturers is increasingly attracting non-athlete consumers as well, especially the younger demographic. The market is gaining traction due to increasing awareness regarding health consciousness among the huge population, increasing urbanization, growth in several sales outlets, new product development, fitness centers, health clubs, and gyms. Traditional users of the sports nutrition market are categorized as regular users or the core performers similarly the new users could be lifestyle or occasional users.

Geography Overview    

Geographically, North America is the largest market for sports nutrition due to increasing consciousness among the population of this region regarding good health and increasing adoption of supplements to remain healthy and fit. The accelerating amount of urbanization, increase in disposable income, and a large number of the younger population are driving the demand for this market in North America. The sports nutrition market is expected to witness the fastest growth in Asia-Pacific owing to their increasing trend of spending more towards the upgradation and enhancement of the standard of living.

It has been observed that the food manufacturers in the region are increasingly relying upon several channels such as seminars and events that help the manufacturers in making their products accessible and enhance the brand image of their company. In 2015, the Australian Sports Nutrition (ASN) launched a contest that was named as “Body Transformation Challenge” in Queensland, the purpose of which was to help the citizens of the country gain health and fitness objectives most efficiently and effectively. The contest has helped the population of that country to gain increasing awareness regarding sports nutrition which effectively contributed to the growth of the sports nutrition market in Asia-Pacific.

Competitive Insight

Some of the major players operating in the global sports nutrition market include Glanbia Plc and PepsiCo. Inc., Abbott Laboratories, GNC Holdings, The Coca-Cola Company, GlaxoSmithKline, Clif Bar & Company, Universal Nutrition, Creative Edge Nutrition Inc., and Monster Beverage Company.