| Status : Published | Published On : Jan, 1970 | Report Code : VRFB11011 | Industry : Food & Beverage | Available Format :
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Global Sports Nutrition Market – Analysis and Forecast (2025-2030)
Industry Insights By Type (Sports Foods, Sports Drinks, Sports Supplements), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Drug Stores, Others), By Formulation (Tablets, Capsules, Powder, Soft Gels, Liquid and Others), By Consumer Group (Children, Adults and Geriatric) and By Geography (U.S., Canada, U.K., Germany, France, Italy, Spain, Russia, China, Japan, India, South Korea, Indonesia, Thailand, South Korea, Brazil, Mexico, Argentina, Saudi Arabia, U.A.E., South Africa, Nigeria)
Industry Overview
The Global Sports Nutrition Market size was valued at USD 43.7 billion in 2023, and is expected to grow at a CAGR of 6.7% during the forecast period to reach USD 78.3 billion by 2030.
Sports nutrition is available in different forms such as powders, tablets, bars, gels, and ready-to-drink beverages. These products help enhance body mass and muscle recovery after exercises. Proteins are most popular ingredient but non-protein ingredients such as beta-creatine, alanine and creatine are also gaining popularity. Herbal sports nutrition is good for health and produces other benefits which helps in the rise in their popularity.
There are both traditional and nontraditional users of the sports nutrition products. The regular or traditional users refer to the core performers while the non-traditional users refer to the new or occasional users due to their changing lifestyles.
The global sports nutrition market is divided by the types of products such as sports foods, sports drinks, and sports supplements out of which the sports food segments show higher promises for growth during the forecast period.
Among the distribution channels, the brick & mortar segment is to grow faster and do better than the ecommerce segment due to higher trust and better shopping experience.
The formulation of the sports nutrition products also divided the market into tablets, capsules, powder, soft gels, liquid, and others where the powder and capsules are the two segments that are expected to do well and grow more over the analysis period.
The market is also divided on the basis of the consumer groups into children, adults, and geriatric segments where the adult segment is expected to hold its dominating position and even grow more during the projected period due to larger customer base.
Sports Nutrition Market Segmentation
Insight by Type
The different types of sport nutrition divide the market into sports foods, sports drinks, and sports supplements. Among all three types, the sports food category is expected to dominate the market with a larger share during the forecast period. This is mainly due to the easy availability of these products and the growing demand among consumers in comparison to other types.
Insight by Distribution Channel
According to the different the global sports nutrition market is divided into brick & mortar segments and eCommerce segments. The brick & mortar segment is further divided into direct selling, convenience stores, chemist/pharmacies, health food shops, hypermarkets, and supermarkets.
Out of these segments, the entire brick-and-mortar segment will dominate the market with its largest share during the forecast period. This is mainly due to the presence of a large number of specialty stores and fitness institutes and the involvement of the retail stores in increasing overall customer engagement and enhancing their shopping experience at stores. Higher consumer trust is another major factor that will contribute to the growth of this specific segment because there is a high chance of purchasing substitute or counterfeit products through the online platforms.
The e-commerce channel segment, on the other hand, is expected to grow at a faster rate over the forecast period. This is mainly attributed to the lucrative discounts offered on the products purchased. This increases demand for the sports nutrition products and facilitate higher sales. Moreover, the aggressive strategies taken by the online channels to compete and beat the offline stores also boost the growth of online channels in the projected period.
Insight by Formulation
Sports nutrition products come in different forms and formulation, which also divides the global market into tablets, capsules, powder, soft gels, liquid, and others.
Out of all these segments, the powder segment holds the largest share of the global sports nutrition market. This is mainly attributed to the increasing number of sporting events and the spread of health and fitness centers in the region. Furthermore, these powdered supplements are favored due to the ease of consumption, more stable ingredients, and longer shelf-life. In addition, adults focusing on physique improvement and muscle building are the major consumers of protein powders. Furthermore, innovations within this segment to develop powders that create thick shakes also helps athletes to maintain energy facilitates the growth of this segment.
However, the capsule segment is also expected to grow at the fast rate during the forecast period due to continual innovation and the launch of new products that promise to augment outcomes and bioavailability. In addition, the rising adoption of sports nutrition in capsule form among adolescents is fueling the growth of this segment.
Insight by Consumer Group
The global sports nutrition market is also divided on the basis of the consumer groups or end users into children, adults, and geriatric segments.
Out of all these segments, the adult segment dominates the market with the largest share and is expected to continue doing so during the forecast period. This is mainly attributed to the significant number of customers within the age group of 18 to 64 years. Moreover, individuals in this age group actively engage in fitness and sports activities, which also stimulates the growth of this segment. Furthermore, the increasing population of working women is also a major factor that drives the demand for women's sports nutrition within this age bracket.
As a result, the adult segment is expected to be the fastest growing segment among the others due to the growth in spending on health products and supplements as well as the rising awareness among the population regarding good health and wellbeing. Also, other factors such as the increasing availability of and demand for sugar-free, vegan, and convenient supplement forms along with the growing trend of holistic well-being are driving the growth of this segment.
Global Sports Nutrition Market Report Coverage
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Report Metric |
Details |
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Historical Period |
2018 - 2023 |
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Base Year Considered |
2024 |
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Forecast Period |
2025 - 2030 |
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Market Size in 2024 |
U.S.D. XX Billion |
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Revenue Forecast in 2030 |
U.S.D. XX Billion |
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Growth Rate |
XX% |
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Segments Covered in the Report |
By Type, By Distribution Channel, By Formulation, By Consumer Group |
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Report Scope |
Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling |
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Regions Covered in the Report |
North America, Europe, Asia-Pacific, Middle East, and Rest of the World |
Industry Dynamics
Sports Nutrition Industry Trends
The sports nutrition market is gaining more traction nowadays due to the increasing awareness about good health among general public. People are also showing their interest in consuming these products to maintain a high standard of living.
There are several innovations being made in the sports nutrition products to promote wellness, health, and overall fitness of individuals.
The innovators are trying hard to make the products easily available to the consumers all over the world to maximize profits.
The major players in the market are not only targeting the early adopters with their sports nutrition products but and the traditional athletes and bodybuilders abut also the non-traditional and non-athlete consumers, especially the younger demographic who are keen on maintaining good health.
The manufacturers of sports nutrition products are now more aggressive in promoting their products. They are now using different channels and events such as fairs, seminars, conferences, and other events to enhance the brand image of the company and make their products accessible as well.
Other key strategies implemented by the manufacturers and major players in the market to expand the sports nutrition market include acquisitions, partnerships, collaboration, mergers, and other strategies.
Sports Nutrition Market Growth Drivers
The primary factor of the global sports nutrition market is the rise in the number of health clubs and fitness centers. The participants look for better nutrition to maintain their body mass and enhance muscle recovery which increases the demand for sports nutrition products and fuels its market growth.
The rising awareness among people engaged in some kind of sports activity for nutritious food and the benefits in their consumption also helps the market to grow. It helps them maintain good health.
The rise in the number of the younger population is also a significant factor for the growth of the sports nutrition market. Add to that, the constantly evolving demographics and the rise in number of non-traditional users in several developing economies has also fueled the growth of the sports nutrition market worldwide.
The continuous efforts and practices by the manufacturers to produce better and more innovative products that facilitates wellness and good health is also letting the market to grow.
Sports Nutrition Market Challenges
The main hindrance to the growth of the sports nutrition market of the world is the problem in building trust for the products among the customers. Easy availability of natural alternatives such as whole foods like vegetables, fruits, & cereals and dairy products pose a threat. In addition, unreliable manufacturers using inferior and ineffective ingredients and stimulants or prohormones create a negative perception for the products, posing a significant challenge to its growth. Lack of standard guidelines or regulations regarding the labeling and ingredients also limits the growth of the sprots nutrition market.
Sports Nutrition Market Opportunities
Continuous efforts by the manufacturers to create innovative and more effective products, growing intent of the young population to adopt these products to stay fit and healthy, and the aggressive marketing and promotions of sport nutrition products by the manufacturers are creating newer and better opportunities for the growth of the sports nutrition market worldwide.
Sports Nutrition Market Geography Overview
North America is the largest contributor to the market for sports nutrition due to the growing consciousness among the population of this region regarding good health. It is also attributed to the rising adoption of supplements to stay fit and healthy. Some other factors that will influence the growth of the market in the forecast period include rapid urbanization, increase in disposable income, and a large number of the younger population.
On the other hand, in the Asia-Pacific region the market is expected to grow at a faster rate due to the rising trend of spending more money to maintain a high standard of living. Also, the growing awareness regarding sports nutrition will also contribute to the growth of the sports nutrition market in Asia-Pacific. The manufacturers are also trying to promote their products extensively through different distribution and ad channels along with other initiatives such as contests. In addition, growing snacking trend among the health-conscious consumers and their varied demands are enabling major players to enter the sports nutrition market. This also attracts other users of different ages thereby increasing the demand for sports nutrition products significantly in this region.
Sports Nutrition Market Competitive Insight
Some of the major players operating in the global sports nutrition market include Glanbia Plc and PepsiCo. Inc., Abbott Laboratories, GNC Holdings, The Coca-Cola Company, GlaxoSmithKline, Clif Bar & Company, Universal Nutrition, Creative Edge Nutrition Inc., and Monster Beverage Company.
Recent Developments by Key Players
Real Madrid collaborated with Abbott to inaugurate the Abbott-Real Madrid Innovation Lab, a space for collaboration and research on the future of sports physiology and nutrition. The Innovation Lab is located at the facilities at Real Madrid City which focus on enhancing the performance and recovery of Real Madrid’s players by using Abbott’s expertise and technology to measure and analyze various aspects of their health.
Coca-Cola extends partnership with the International Cricket Council (ICC) for eight years.
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Sports Nutrition Market