U.S. Hand Sanitizer Market

Industry Overview

From USD 0.62 billion in 2023, the U.S. hand sanitizer market is predicted to grow to USD 1.8 billion by 2030, registering a CAGR of 9.2% during the forecast period (2025–2030). The market is witnessing huge demand, due to sudden outbreak of COVID-19 pandemic in the beginning of 2020. The increasing demand of hand sanitizer have been exceeding the supply in both online as well as in retail shops due to the global outbreak of COVID-19 in a very rapid pace. Due to the COVID-19 outbreak, leads to an increase in the awareness of hand hygiene and cleaning practices among consumers and is one of the key factors driving the growth of the U.S. market. The market witnessed a wide range of hand sanitizer products, including gel-based, liquid-based, foam-based, and spray-based sanitizers. Different sizes and packaging options were also available to cater to various consumer preferences. It's worth noting that the market experienced intense competition during the peak of the pandemic, with many companies vying for market share. However, as vaccination rates increased and pandemic-related restrictions eased, the demand for hand sanitizers may have started to normalize.For the most up-to-date information on the current state of the U.S. hand sanitizer market, I would recommend consulting market research reports, industry publications, or reliable news sources that cover consumer goods and personal care industries.

Moreover, keeping the hands hygienic is considered to be the most vital factor and governments across the globe are emphasizing and promoting the utilization of hand care products in order to evade health issues amongst the consumers. Moreover, FDA and WHO are implementing rampant efforts in order to aware the consumers regarding hand hygiene and risk factors prevailing by not adhering to hygiene level of hands.

Market Segmentation

Insight by Product

During the forecast period, the foam classification is projected to witness the fastest hand sanitizer market growth, on the basis of product. This is because of its ability to penetrate deep in the skin and further stays for longer time period on the skin. Furthermore, the product is easily available in the market and enables easy application and saves time of the consumers, furthers drive the growth of this segment.

The gel category dominated the hand sanitizer market in 2022, on the basis of product in the U.S. hand sanitizer market. This is because, as this type of sanitizers are mostly thin and liquid in formulation and therefore it can be spread easily and penetrate into the skin to kill majority of bacteria. Furthermore, launch of various flavors affecting the fragrance is boosting the growth of this segment in the U.S. hand sanitizer market.

Insight by End User

The hospitals division, under the end user segment, would hold the largest share in the U.S. hand sanitizer market in 2023. This is attributed to the strict sanitation and hygiene practices followed in hospitals and other healthcare centers.

U.S. Hand Sanitizer Market Report Coverage

Industry Dynamics

Growth Drivers

Increasing demand for health and wellness products as a result of sudden outbreak of COVID-19 pandemic along with ever-changing preferences of consumers towards usage of convenient hygiene products are the major factors boosting the growth of the U.S. hand sanitizer market. The growing effect of COVID-19 pandemic in the country is surging the demand for hand sanitizers rapidly. The eruption of global pandemic has exaggerated the need for hand sanitizers and has led significant profit enhancement for the service providers.

• The increasing awareness of the importance of hand hygiene in preventing the spread of germs and bacteria.
• The rising incidence of infectious diseases, such as COVID-19.
• The growing popularity of portable and convenient hygiene products, such as hand sanitizers.

Challenges

However, the use of chemical ingredients in hand sanitizers thus lead to health hazards such as killing of good bacterial in the human body that is the crucial factor anticipated to hamper the growth of the U.S. hand sanitizer market.

Regulatory challenges: The FDA has issued guidance on the production of hand sanitizer, but there is still some uncertainty about the regulatory requirements. This uncertainty has made it difficult for manufacturers to comply with the regulations, and has led to delays in the production of hand sanitizer.

Competition from other products: Other products such as soap and water are also effective at preventing the spread of germs, and they are often seen as being more natural and safe. This competition has made it difficult for hand sanitizer manufacturers to maintain their market share.

Consumer awareness: Some consumers are not aware of the importance of hand sanitizer, or they do not believe that it is effective. This lack of awareness has made it difficult for hand sanitizer manufacturers to educate consumers about the benefits of hand sanitizer.

Geographic Overview

Geographically, U.S. was the largest hand sanitizer market in 2022. Rapid inclination of the consumers in the U.S. towards spending significant amounts towards personal care products and rampant awareness for maintaining personal hygiene are the key factors strengthening the growth of the hand sanitizer market in the U.S. Market.

Competitive Insight

Some of the major players operating in the U.S. hand sanitizer market are Henkel AG & Company, Procter & Gamble, GOJO Industries, Inc., Reckitt Benckiser Group plc, Best Sanitizers, Inc., Unilever, Vi-Jon Laboratories Inc., and Chattem Inc.

The US Hand Sanitizer Market report offers a comprehensive market segmentation analysis along with an estimation for the forecast period 2025–2030.

• By Product
  • Foam
  • Gel
  • Liquid
  • Others
• By Distribution Channel
  • Specialty Store
  • Hypermarket & Supermarket
  • Online
  • Drugs Store
• By End User
  • Hospitals
  • Corporates
  • Military
  • Restaurants
  • Others

Source: VynZ Reserach

1.    Research Overview

        1.1.    The Report Offers
        1.2.    Market Coverage
                1.2.1.    By Product
                1.2.2.    By Distribution Channel
                1.2.3.    By End User
        1.3.    Research Phases
        1.4.    Limitations
        1.5.    Research Methodology
                1.5.1.    Data Sources
                        1.5.1.1.    Primary Research
                        1.5.1.2.    Secondary Research
                1.5.2.    Methodology
                        1.5.2.1.    Data Exploration
                        1.5.2.2.    Forecast Parameters
                        1.5.2.3.    Data Validation
                        1.5.2.4.    Assumptions
                1.5.3.    Study Period & Data Reporting Unit

2.    Executive Summary

3.    Industry Overview

        3.1.    Industry Dynamics
                3.1.1.    Market Growth Drivers
                3.1.2.    Market Restraints
                3.1.3.    Key Market Trends
                3.1.4.    Major Opportunities
        3.2.    Industry Ecosystem
                3.2.1.    Porter’s Five Forces Analysis
                3.2.2.    Recent Development Analysis
                3.2.3.    Value Chain Analysis
        3.3.    Competitive Insight
                3.3.1.    Competitive Position of Industry Players
                3.3.2.    Market Attractive Analysis
                3.3.3.    Market Share Analysis

4.    U.S. Market Estimate and Forecast

        4.1.    U.S. Market Overview
        4.2.    U.S. Market Estimate and Forecast to 2030

5.    Market Segmentation Estimate and Forecast

        5.1.    By Product 
                5.1.1.    Foam
                        5.1.1.1.    Market Definition
                5.1.2.    Gel
                        5.1.2.1.    Market Definition
                        5.1.2.2.    Market Estimation and Forecast to 2030
                5.1.3.    Liquid
                        5.1.3.1.    Market Definition
                        5.1.3.2.    Market Estimation and Forecast to 2030
                5.1.4.    Others
                        5.1.4.1.    Market Definition
                        5.1.4.2.    Market Estimation and Forecast to 2030

        5.2.    By Distribution Channel
                5.2.1.    Specialty Store
                        5.2.1.1.    Market Definition
                        5.2.1.2.    Market Estimation and Forecast to 2030
                5.2.2.    Hypermarket & Supermarket
                        5.2.2.1.    Market Definition
                        5.2.2.2.    Market Estimation and Forecast to 2030
                5.2.3.    Online and Drugs Store
                        5.2.3.1.    Market Definition
                        5.2.3.2.    Market Estimation and Forecast to 2030
        5.3.    By End User
                5.3.1.    Hospitals
                        5.3.1.1.    Market Definition
                        5.3.1.2.    Market Estimation and Forecast to 2030
                5.3.2.    Corporate
                        5.3.2.1.    Market Definition
                        5.3.2.2.    Market Estimation and Forecast to 2030
                5.3.3.    Military
                        5.3.3.1.    Market Definition
                        5.3.3.2.    Market Estimation and Forecast to 2030
                5.3.4.    Restaurants
                        5.3.4.1.    Market Definition
                        5.3.4.2.    Market Estimation and Forecast to 2030
                5.3.5.    Others
                        5.3.5.1.    Market Definition
                        5.3.5.2.    Market Estimation and Forecast to 2030

6.    U.S. Market Estimate and Forecast

        6.1.    By Product
        6.2.    By Distribution Channel 
        6.3.    By End User

7.    Company Profiles

        7.1.    Henkel AG & Company
                7.1.1.    Snapshot
                7.1.2.    Overview
                7.1.3.    Offerings
                7.1.4.    Financial Insight
                7.1.5.    Recent Developments
        7.2.    Procter & Gamble
                7.2.1.    Snapshot
                7.2.2.    Overview
                7.2.3.    Offerings
                7.2.4.    Financial Insight
                7.2.5.    Recent Developments
        7.3.    GOJO Industries, Inc.
                7.3.1.    Snapshot
                7.3.2.    Overview
                7.3.3.    Offerings
                7.3.4.    Financial Insight
                7.3.5.    Recent Developments
        7.4.    Reckitt Benckiser Group plc
                7.4.1.    Snapshot
                7.4.2.    Overview
                7.4.3.    Offerings
                7.4.4.    Financial Insight
                7.4.5.    Recent Developments
        7.5.    Best Sanitizers, Inc.
                7.5.1.    Snapshot
                7.5.2.    Overview
                7.5.3.    Offerings
                7.5.4.    Financial Insight
                7.5.5.    Recent Developments
        7.6.    Unilever
                7.6.1.    Snapshot
                7.6.2.    Overview
                7.6.3.    Offerings
                7.6.4.    Financial Insight
                7.6.5.    Recent Developments
        7.7.    Vi-Jon Laboratories Inc.
                7.7.1.    Snapshot
                7.7.2.    Overview
                7.7.3.    Offerings
                7.7.4.    Financial Insight
                7.7.5.    Recent Developments
        7.8.    Chattem Inc
                7.8.1.    Snapshot
                7.8.2.    Overview
                7.8.3.    Offerings
                7.8.4.    Financial Insight
                7.8.5.    Recent Developments

8.    Appendix

        8.1.    Exchange Rates
        8.2.    Abbreviations

Note: Financial insight and recent developments of different companies are subject to the availability of information in the secondary domain.

List of Table

Table 1    Sources
Table 2    Study Periods
Table 3    Data Reporting Unit
Table 4    U.S. Hand Sanitizer Market Size, by Product, 2018 – 2023 (USD Billion)
Table 5    U.S. Hand Sanitizer Market Size, by Product, 2025 - 2030 (USD Billion)
Table 6    U.S. Hand Sanitizer Market Size, by Distribution Channel, 2018 – 2023 (USD Billion)
Table 7    U.S. Hand Sanitizer Market Size, by Distribution Channel, 2025 - 2030 (USD Billion)
Table 8    U.S. Hand Sanitizer Market Size, by End-User, 2018 – 2023 (USD Billion)
Table 9    U.S. Hand Sanitizer Market Size, by End-User, 2025 - 2030 (USD Billion)
Table 44 Snapshot – Henkel AG & Company
Table 45 Snapshot – Procter & Gamble
Table 46 Snapshot – GOJO Industries, Inc.
Table 47 Snapshot – Reckitt Benckiser Group plc 
Table 48 Snapshot – Best Sanitizers, Inc.
Table 49 Snapshot – Unilever
Table 50 Snapshot – Vi-Jon Laboratories Inc.
Table 51 Snapshot – Chattem Inc.

List of Figures

Figure 1 Market Coverage
Figure 2 Research Phases
Figure 3 Secondary Sources for Different Parameters
Figure 4 Methodology
Figure 5 Data Mining & Exploration
Figure 6 Data Triangulation
Figure 7 Assumptions for Market Estimation and Forecast
Figure 8 Executive Summary
Figure 9 U.S. Hand Sanitizer Market - Growth Drivers and Restraints
Figure 10 Porte’s Five Forces Analysis
Figure 11 Competitive Benchmark
Figure 12 Market Share Analysis
Figure 13 Market Attractive Analysis
Figure 14 U.S. Surgical Robots Sales by Brand, Units (2018)
Figure 15 U.S. Hand Sanitizer Market Highlight
Figure 16 U.S. Hand Sanitizer Market Size, by Product, 2018 - 2030 (USD Billion)
Figure 17 U.S. Hand Sanitizer Market Size, by Distribution Channel, 2018 - 2030 (USD Billion)
Figure 18 U.S. Hand Sanitizer Market Size, by End-User, 2018 - 2030 (USD Billion)