Asia-Pacific E-Cigarette Market

Industry Overview

The E-Cigarette Market in the Asia-Pacific region is poised for significant growth, projected to achieve a remarkable CAGR of 26.7% throughout the forecast period. By 2030, industry experts predict that the market will reach a substantial valuation of USD 14.5 billion. Several key factors are driving the expansion of the Asia-Pacific e-cigarette market, including heightened consumer awareness, proactive government initiatives aimed at reducing tobacco usage, a surge in tobacco and drug abuse within the region, and the rapid growth of the e-commerce industry. The primary drivers of market size within the Asia-Pacific e-cigarette market are disposable cig-a-like products, rechargeable cig-a-like devices, and open tank vaporizers.

Market Segmentation

Insight by Product

The cig-a-like, vaporizer and vape mode are the products offered by e-cigarette manufacturers. Among all these products, cig-a-like category accounted for the largest revenue in the Asia-Pacific E-Cigarette Market. The primary factors for the largest share of the cig-a-like category are its lower prices and availability as disposable as well as rechargeable category. Cig-a-like e-cigarette market is further segmented into disposable and rechargeable cig-a-like, of which disposable category is more popular in Asia-Pacific due to their low cost. The vaporizer market is categorized into open tank and closed system vaporizer. Among the two categories, open tank vaporizer market is anticipated to witness higher growth during the forecast period.

Vape mods are gaining huge popularity in the Asia-Pacific countries and are anticipated to witness the highest growth in its market size. The research and development leading to the product innovation have led to the development of highly differentiated vape mod, thus creating huge traction among consumers.

Insight by Distribution Channel

Based on distribution channel, the market is subdivided into supermarkets, online, vape shops, and tobacconists. In 2018, the majority of e-cigarettes were distributed through vape shops and the trend is anticipated to remain the same during the forecast period. However, with the increasing number of supermarkets and the emergence of e-commerce, significant portion of sales will be through supermarkets and online sales channels.

E-Cigarette Aftermarket Insights

The aftermarket for e-cigarette holds immense opportunities for the industry players, with its market anticipated to observe the higher growth than the actual e-cigarette market. Of the different aftermarket products, majority of sales are of refill and it is anticipated to remain during the forecast period.

Asia-Pacific E-Cigarette Market Report Coverage

Industry Dynamics

Growth Drivers

The Asia-Pacific e-cigarette market is experiencing growth due to several factors, including rising consumer awareness, government initiatives to combat tobacco use, the growing prevalence of tobacco and drug abuse in the region, and the expanding e-commerce industry. According to the World Health Organization (WHO), smoking-related cardiovascular diseases claim the lives of one million people in the Asia-Pacific region annually. Additionally, approximately one in four individuals in the region are smokers, putting them at a higher risk of developing cardiovascular conditions. Moreover, non-smokers who are exposed to second-hand smoke also face an elevated risk of heart disease and stroke, contributing to approximately 168,000 deaths in the region each year.

As e-cigarette is less harmful than a regular cigarette, it has resulted in the development of alternatives that have helped consumers quit conventional cigarettes. Therefore, Asia-Pacific offers opportunities for e-cigarettes manufacturers to generate revenue and explore their presence in the region.

Challenges

Although governments in Asian countries are taking initiatives to curb smoking and tobacco use, the implementation of government regulations have been the major challenge. Moreover, the high cost of e-cigarettes is the key factor hindering the growth of the Asia-Pacific e-cigarette market.

Geographic Overview

Among different countries, China is the largest market for e-cigarettes in Asia-Pacific. The primary factors leading to the adoption of e-cigarettes in China are the increasing awareness among the smokers to quit smoking, promotion or marketing of e-cigarettes as an alternative or as smoking cessation by manufacturers, technological advancements, and high prevalence of smoking-related diseases.

According to the WHO, there are 300 million smokers in China, which illustrates that one in every three cigarettes smoked in the World is smoked in China. Moreover, the issue of second-hand smoke or passive smoke is also very critical in the country as it kills approximately 100,000 people every year in China. Similarly, in Japan, Korea and other Asian countries, the prevalence of tobacco use is very high.

Competitive Insight

The key players operating in the Asia-Pacific e-cigarette market are China National Tobacco Corporation, Turning Point Brands, Inc. (International Vapor Group), British American Tobacco plc, VMR Products LLC, Altria Group Inc., Japan Tobacco Inc., Philip Morris International Inc., Imperial Brands plc, VAPETASIA, Puff E-Cig, ITC Limited, and Boluvaper Technology Co., Ltd.

The Asia-Pacific E-Cigarette Market report offers a comprehensive market segmentation analysis along with an estimation for the forecast period 2025–2030.

Segments Covered in the Report

• By Product
  • Cig-A-Like
    • Disposable
    • Rechargeable
  • Vaporizer
    • Open Tank
    • Closed System
  • Vape Mod
• By Distribution Channel
  • Vape Shops
  • Supermarkets
  • Online
  • Tobacconists
• By Aftermarket
  • Refill
  • Battery & Charger

• Asia-Pacific (APAC)
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia-Pacific

PRIMARY RESEARCH INTERVIEWS - BREAKDOWN

1.  Research Overview

        1.1.  The Report Offers
        1.2.  Market Coverage
                1.2.1.  By Product
                1.2.2.  By Distribution Channel
                1.2.3.  By Country
                1.2.4.  By Aftermarket Products
        1.3.  Research Phases
        1.4.  Limitations
        1.5.  Market Size Estimations and Forecast
                1.5.1.  Data Sources
                        1.5.1.1.  Primary Research
                        1.5.1.2.  Secondary Research
                1.5.2.  Methodology
                        1.5.2.1.  Data Exploration
                        1.5.2.2.  Forecast Parameters
                        1.5.2.3.  Data Validation
                        1.5.2.4.  Assumptions
                1.5.3.  Study Period & Data Reporting Unit

2.  Executive Summary

3.  Market Definition

        3.1.  By Product
                3.1.1.  Cig-A-Like
                        3.1.1.1.  Disposable
                        3.1.1.2.  Rechargeable
                3.1.2.  Vaporizer
                        3.1.2.1.  Open Tank
                        3.1.2.2.  Closed Systems
                3.1.3.  Vape Mod
        3.2.  By Distribution Channel
                3.2.1.  Vape Shops
                3.2.2.  Supermarkets
                3.2.3.  Online
                3.2.4.  Tobacconists
        3.3.  By E-Cigarette Aftermarket
                3.3.1.  Refill
                3.3.2.  Battery & Charger

4.  Industry Overview

        4.1.  Industry Dynamics
                4.1.1.  Market Growth Drivers
                4.1.2.  Market Growth Restraints
                4.1.3.  Key Market Trends
                4.1.4.  Major Opportunities
        4.2.  Industry Ecosystem
                4.2.1.  Porter’s Five Forces Analysis
                4.2.2.  Strategic Development Analysis
                4.2.3.  Value Chain Analysis
        4.3.  Competitive Insight
                4.3.1.  Market Share Analysis of Key Players
                4.3.2.  Competitive Position of Industry Players
                4.3.3.  Market Attractive Analysis

5.  Asia-Pacific Market Estimate and Forecast

        5.1.  By Product
                5.1.1.  Cig-A-Like Market, by Type
                5.1.2.  Vaporizer Market, by Type
        5.2.  By Distribution Channel
        5.3.  By Country – Japan, China, India, Australia, South Korea, and Rest of APAC
                5.3.1.  Japan Market Estimate and Forecast
                        5.3.1.1.  By Product
                        5.3.1.2.  By Distribution Channel
                5.3.2.  China Market Estimate and Forecast
                        5.3.2.1.  By Product
                        5.3.2.2.  By Distribution Channel
                5.3.3.  India Market Estimate and Forecast
                        5.3.3.1.  By Product
                        5.3.3.2.  By Distribution Channel
                5.3.4.  South Korea Market Estimate and Forecast
                        5.3.4.1.  By Product
                        5.3.4.2.  By Distribution Channel
                5.3.5.  Rest of APAC Market Estimate and Forecast
                        5.3.5.1.  By Product
                        5.3.5.2.  By Distribution Channel

6.  APAC E-Cigarette Aftermarket Market Estimate and Forecast

        6.1.  By Type

7.  Company Profiles

        7.1.  Turning Point Brands, Inc. (International Vapor Group)
                7.1.1.  Snapshot
                7.1.2.  Overview
                7.1.3.  Offerings
                7.1.4.  Financial Insight
                7.1.5.  Recent Developments
        7.2.  British American Tobacco Plc
                7.2.1.  Snapshot
                7.2.2.  Overview
                7.2.3.  Offerings
                7.2.4.  Financial Insight
                7.2.5.  Recent Developments
        7.3.  VMR Products LLC
                7.3.1.  Snapshot
                7.3.2.  Overview
                7.3.3.  Offerings
                7.3.4.  Financial Insight
                7.3.5.  Recent Developments
        7.4.  Altria Group Inc.
                7.4.1.  Snapshot
                7.4.2.  Overview
                7.4.3.  Offerings
                7.4.4.  Financial Insight
                7.4.5.  Recent Developments
        7.5.  Japan Tobacco Inc.
                7.5.1.  Snapshot
                7.5.2.  Overview
                7.5.3.  Offerings
                7.5.4.  Financial Insight
                7.5.5.  Recent Developments
        7.6.  Philip Morris International Inc.
                7.6.1.  Snapshot
                7.6.2.  Overview
                7.6.3.  Offerings
                7.6.4.  Financial Insight
                7.6.5.  Recent Developments
        7.7.  Imperial Brands plc
                7.7.1.  Snapshot
                7.7.2.  Overview
                7.7.3.  Offerings
                7.7.4.  Financial Insight
                7.7.5.  Recent Developments
        7.8.  China National Tobacco Corporation
                7.8.1.  Snapshot
                7.8.2.  Overview
                7.8.3.  Offerings
                7.8.4.  Financial Insight
                7.8.5.  Recent Developments
        7.9.  VAPETASIA
                7.9.1.  Snapshot
                7.9.2.  Overview
                7.9.3.  Offerings
                7.9.4.  Financial Insight
                7.9.5.  Recent Developments
        7.10.  Puff E-Cig
                7.10.1.  Snapshot
                7.10.2.  Overview
                7.10.3.  Offerings
                7.10.4.  Financial Insight
                7.10.5.  Recent Developments
        7.11.  ITC Limited
                7.11.1.  Snapshot
                7.11.2.  Overview
                7.11.3.  Offerings
                7.11.4.  Financial Insight
                7.11.5.  Recent Developments
        7.12.  Boluvaper Technology Co., Ltd.
                7.12.1.  Snapshot
                7.12.2.  Overview
                7.12.3.  Offerings
                7.12.4.  Financial Insight
                7.12.5.  Recent Developments

Note: Financial insight and recent developments are subject to the availability of information in the secondary domain.

8.  Appendix

        8.1.  Exchange Rates
        8.2.  Abbreviations

List of Tables

Table 1  Sources
Table 2  Study Periods
Table 3  Data Reporting Unit
Table 4  Asia-Pacific E-Cigarette Market Size, by Product, 2018 - 2023(USD Billion)
Table 5  Asia-Pacific E-Cigarette Market Size, by Product, 2025 - 2030 (USD Billion)
Table 6  Asia-Pacific Cig-A-Like Market Size, by Type, 2018 - 2023(USD Billion)
Table 7  Asia-Pacific Cig-A-Like Market Size, by Type, 2025 - 2030 (USD Billion)
Table 8  Asia-Pacific Vaporizer Market Size, by Type, 2018 - 2023(USD Billion)
Table 9  Asia-Pacific Vaporizer Market Size, by Type, 2025 - 2030 (USD Billion)
Table 10  Asia-Pacific E-Cigarette Market Size, by Distribution Channel, 2018 - 2023(USD Billion)
Table 11  Asia-Pacific E-Cigarette Market Size, by Distribution Channel, 2025 - 2030 (USD Billion)
Table 12  Asia-Pacific E-Cigarette Market Size, by Country, 2018 - 2023(USD Billion)
Table 13  Asia-Pacific E-Cigarette Market Size, by Country, 2025 - 2030 (USD Billion)
Table 14  Japan E-Cigarette Market Size, by Product, 2018 - 2023(USD Billion)
Table 15  Japan E-Cigarette Market Size, by Product, 2025 - 2030 (USD Billion)
Table 16  Japan E-Cigarette Market Size, by Distribution Channel, 2018 - 2023(USD Billion)
Table 17  Japan E-Cigarette Market Size, by Distribution Channel, 2025 - 2030 (USD Billion)
Table 18  China E-Cigarette Market Size, by Product, 2018 - 2023(USD Billion)
Table 19  China E-Cigarette Market Size, by Product, 2025 - 2030 (USD Billion)
Table 20  China E-Cigarette Market Size, by Distribution Channel, 2018 - 2023(USD Billion)
Table 21  China E-Cigarette Market Size, by Distribution Channel, 2025 - 2030 (USD Billion)
Table 22  India E-Cigarette Market Size, by Product, 2018 - 2023(USD Billion)
Table 23  India E-Cigarette Market Size, by Product, 2025 - 2030 (USD Billion)
Table 24  India E-Cigarette Market Size, by Distribution Channel, 2018 - 2023(USD Billion)
Table 25  India E-Cigarette Market Size, by Distribution Channel, 2025 - 2030 (USD Billion)
Table 26  South Korea E-Cigarette Market Size, by Product, 2018 - 2023(USD Billion)
Table 27  South Korea E-Cigarette Market Size, by Product, 2025 - 2030 (USD Billion)
Table 28  South Korea E-Cigarette Market Size, by Distribution Channel, 2018 - 2023(USD Billion)
Table 29  South Korea E-Cigarette Market Size, by Distribution Channel, 2025 - 2030 (USD Billion)
Table 30  Rest of Asia-Pacific E-Cigarette Market Size, by Product, 2018 - 2023(USD Billion)
Table 31  Rest of Asia-Pacific E-Cigarette Market Size, by Product, 2025 - 2030 (USD Billion)
Table 32  Rest of Asia-Pacific E-Cigarette Market Size, by Distribution Channel, 2018 - 2023(USD Billion)
Table 33  Rest of Asia-Pacific E-Cigarette Market Size, by Distribution Channel, 2025 - 2030 (USD Billion)
Table 34  Asia-Pacific E-Cigarette Aftermarket Market Size, by Type, 2018 - 2023(USD Billion)
Table 35  Asia-Pacific E-Cigarette Aftermarket Market Size, by Type, 2025 - 2030 (USD Billion)
Table 36  Snapshot – Turning Points Brand, Inc.
Table 37  Snapshot – British American Tobacco Plc
Table 38  Snapshot – VMR Products LLC
Table 39  Snapshot – Altria Group Inc.
Table 40  Snapshot – Japan Tobacco Inc.
Table 41  Snapshot – Philip Morris International Inc.
Table 42  Snapshot – Imperial Brands plc
Table 43  Snapshot – China National Tobacco Corporation
Table 44  Snapshot – VAPETASIA
Table 45  Snapshot – Puff E-Cig
Table 46  Snapshot – ITC Limited
Table 47  Snapshot – Boluvaper Technology Co., Ltd.

List of Figures

Figure 1  Market Coverage
Figure 2  Research Phases
Figure 3  Secondary Offerings for Different Parameters
Figure 4  Methodology
Figure 5  Data Mining & Exploration
Figure 6  Data Triangulation
Figure 7  Assumptions for Market Estimation and Forecast
Figure 8  Market Synopsis
Figure 9  Asia-Pacific E-Cigarette Market - Growth Drivers and Restraints
Figure 10  Competitive Benchmark
Figure 11  Asia-Pacific E-Cigarette Market Highlight
Figure 12  Asia-Pacific E-Cigarette Market Size, by Product, 2018 - 2030 (USD Billion)
Figure 13  Asia-Pacific E-Cigarette Market Size, by Product, 2018 - 2030 (USD Billion)
Figure 14  Asia-Pacific Cig-A-Like Market Size, by Type, 2018 - 2030 (USD Billion)
Figure 15  Asia-Pacific Vaporizer Market Size, by Type, 2018 - 2030 (USD Billion)
Figure 16  Asia-Pacific E-Cigarette Market Size, by Distribution Channel, 2018 - 2030 (USD Billion)
Figure 17  Asia-Pacific E-Cigarette Market Size, by Country, 2018 - 2030 (USD Billion)
Figure 18  Japan E-Cigarette Market Size, by Product, 2018 - 2030 (USD Billion)
Figure 19  Japan E-Cigarette Market Size, by Distribution Channel, 2018 - 2030 (USD Billion)
Figure 20  China E-Cigarette Market Size, by Product, 2018 - 2030 (USD Billion)
Figure 21  China E-Cigarette Market Size, by Distribution Channel, 2018 - 2030 (USD Billion)
Figure 22  India E-Cigarette Market Size, by Product, 2018 - 2030 (USD Billion)
Figure 23  India E-Cigarette Market Size, by Distribution Channel, 2018 - 2030 (USD Billion)
Figure 24  South Korea E-Cigarette Market Size, by Product, 2018 - 2030 (USD Billion)
Figure 25  South Korea E-Cigarette Market Size, by Distribution Channel, 2018 - 2030 (USD Billion)
Figure 26  Rest of Asia-Pacific E-Cigarette Market Size, by Product, 2018 - 2030 (USD Billion)
Figure 27  Rest of Asia-Pacific E-Cigarette Market Size, by Distribution Channel, 2018 - 2030 (USD Billion)
Figure 28  Asia-Pacific E-Cigarette Aftermarket Size, by Type, 2018 - 2030 (USD Billion)