Advanced visualization (AV) helps clinicians to access various data gathered through the use of diagnostic imaging systems in different healthcare settings. It comprises of hardware and software which are used to stock, share, transmission or understand diagnostic images. The global advanced visualization market is growing at significant rate, due to rapid growth in geriatric population and mounting need for efficient and early diagnosis of disease. Different types of solutions contributed to the advanced visualization market size. The market has witnessed high demand for enterprise-wide thin client-based solutions over the last few years due improved data storage capacities and multi-user interface.
Insight by Products and Services
The products and services offered in the advanced visualization market include hardware and software, and services. Of both categories, hardware and software market held the larger share in the market, which is due to mounting implementation of AV solutions in hospitals and imaging centers, expansion of technologically innovative software and escalating emphasis of healthcare organizations to simplify and upsurge workflow competence. In addition, services are expected to grow at the faster rate in the market due to, mounting adoption of AV in healthcare settings, and mounting requirement for training healthcare professionals.
Insight by Type of Solution
There are two types of solutions enterprise-wide thin client-based solutions and standalone workstation-based solutions. Improved data storage capacities, efficient analysis, data transfer competences, multi-user interface, and centralized post-processing solutions are some of the factors responsible for the growth of the enterprise-wide thin client-based solutions segment. Of both the types of solution, the enterprise-wide thin client-based solutions hold the larger market share in the advanced visualization industry.
Insight by Imaging Modality
The market is subdivided on the basis of imaging modality into ultrasound, magnetic resonance imaging (MRI), nuclear medicine, computed tomography (CT), positron emission tomography (PET), radiotherapy (RT) and others. Among the all imaging modalities, the magnetic resonance imaging hold the foremost share in the advanced visualization market, due to growing application of MRI in several clinical areas such as cardiology, oncology and radiology.
Insight by End User
The market is subdivided on the basis of end user into imaging centers, hospitals and surgical centers, academic and research centers and others. Among the all end users, the hospitals and surgical centers are the largest end-users in the advanced visualization market, due to patient prominence on prompter and precise disease diagnosis, mounting inclination for innovative diagnostic technologies, and ongoing inclination of automation & digitalization of diagnostic workflow amid healthcare facilities. In addition, imaging centers are expected to grow at the fastest rate due to mounting demand for early and efficient diagnosis.
Improvements in AV software, rapid growth in geriatric population, technological progressions in the arena of AV technology, mounting occurrence of chronic diseases, escalating need for efficient and early diagnosis of disease and escalating alertness of advantages by AV tools in disease diagnosis are the primary growth drivers for advanced visualization market. For instance, according to Centers for Disease Control and Prevention in 2012, approximately 117 million people in the U.S. had one or the more chronic conditions.
Incorporation of AV solutions in mobile devices, expanding accordance for AV in the emerging economies and mounting need for efficient and early diagnosis of disease are also facilitating the growth for the advanced visualization market.
The technological limitations, limited availability of reimbursement for diagnostic procedures and financial limitations in hospitals across mature markets are the major challenges for the growth of advanced visualization market.
Globally, the manufacturing companies trying to enter the advanced visualization market are required to maintain stringent regulatory standards. Moreover, the high level of capital requirement also poses a major barrier for the entry of new players. This offers an edge to the established players in the industry competition.
Geographically, North America is the largest advanced visualization market as in the region the inclination for AV solution for diagnostic imaging is increasing. Expanding geriatric population, improvements in the field of advanced visualization technologies, large number of disease diagnostic procedures, mounting occurrence of chronic diseases and higher preference for AV solutions for diagnostic imaging and quicker implementation of novel diagnostic imaging technologies are also up surging growth of the North American advanced visualization market.
Asia-Pacific is observed to witness fastest growth in the market, as the region comprises of large population base. In addition, expanding geriatric population and mounting occurrence of chronic diseases, increasing healthcare expenditure, and improved healthcare infrastructure are also creating a positive impact on the advanced visualization market growth in the region.
Key players in the advanced visualization market are catering the demand of these devices by investing on technologically advanced products in their product portfolio across the globe. Geary Community Hospital installed Carestream Health’s Clinical Collaboration Platform with advanced tools at an affordable price. General Electric Company, PRO Medicus Limited, Toshiba Corporation, Carestream Health, Siemens AG, Fujifilm Holdings Corporation, Koninklijke Philips N.V., Terarecon, Inc., Inc., AGFA-Gevaert N.V. and QI Imaging are the key players offering AV products.