Data Monetization Market

Industry Overview

The Global Data Monetization Market is projected to grow from USD 3.7 billion in 2023 to USD 8.4 billion in 2030 at a CAGR of 18.6% during the forecast period from 2025 to 2030. 

The sharing between the companies is known as data monetization and used to create new revenue-generating streams. Direct and indirect data monetization are the types of data monetization. Direct data monetization involves selling of companies trading data and to generate revenue directly. Companies can reduce their costs and improve the productivity efficiently, discover new customers and develop new products and services. additionally, this process creates huge opportunities and opens ways for innovations.

Market Segmentation

Insight by Data Type

Based on type, the Data Monetization Market is segmented into Product, Financial, Customer and Supplier. Customer data segment to develop significantly during the forecast period as it is used to better communicate with the customer and retain them for a long period.

Insight by Component

The Data Monetization Market is bifurcated into software and services. Software segment accounted for the largest share and is anticipated to dominate the market during the forecast period as by using cloud based solutions provide computing power.

Insight by Deployment

On the basis of deployment, the Data Monetization Market is segregated into on-premises and cloud. The on-premises segment is expected to hold the largest share of the global data monetization market during the forecast period as it refers to implement the data monetization solutions on the customer’s premises using their infrastructure.

Insight by Organization Size

Based on organization size, the Data Monetization Market is segmented into large enterprises and small and medium enterprises. The large enterprises division dominated the market as it has large corporate network and many revenue streams.

Insight by Industry Verticals

Based on industry verticals, the Data Monetization Market is segmented into retail & e-commerce, BFSI, telecommunication, manufacturing, healthcare, media & entertainment and others. The telecommunication industry vertical is anticipated to dominate the market as it is experiencing increased data generation due to advancements in technologies.

Global Data Monetization Market Report Coverage

Industry Dynamics

Growth Drivers

The growth drivers of the Data Monetization Market are the technological advancements in big data & analytics solutions and rise in the volume of enterprise data. Rise in awareness about potential benefits of data monetization and increased adoption of data monetization among telecom service providers offers a major opportunity for the growth of the market. The focus of small and medium businesses toward the data monetization strategy to generate revenue streams also plays important role in the growth of this market. For instance companies like LinkedIn, Netflix, Google and Amazon are popular for monetizing information to generate revenue and gain market share. To help the enterprises to take the right business decisions, data monetization help them to convert raw data into something valuable which is based on multiple data sources. A lot of industry verticals use analytics and business intelligence tools to create data monetization opportunities. For instance, financial services companies adopt data monetization to analyze thousands of trades to be able to capture profit from minor market inefficiencies. Financial services companies use data monetization to analyze thousands of trades to be able to capture profit from minor market inefficiencies. Retailers use data monetization to automate the process of analyzing billions of transactions. Smartphones and increased penetration of internet shall provide rewarding opportunities to the market as their usage generates enormous amount of data

Restraints

Security and privacy concerns are expected to impede the data monetization market growth. Lack of organizational culture and capabilities are also the retraining factors of this market growth. Inefficient organizational procedures, lack of sufficient roles and responsibilities and missing procedures are the barriers which are anticipated to retrain the market growth. Data sharing across industries with existing systems might result in poor data quality. The incorrect data might result in false facts which lead to wrong decision making. Hence the quality of data collected is anticipated to challenge the adoption of data monetization tools, ultimately restraining the growth of the market. Further, talent and skilled personnel management issues are restraining the market growth. 

Geographic Overview

• North America
• Europe
• Asia Pacific (APAC)
• Latin America
• Middle East and Africa

Asia Pacific dominates the Data Monetization Market during the forecast period as it adopts advance technologies such as cloud computing and IoT. Increase in the number of enterprises in this region is the major growth factor of data monetization market. Asia-Pacific region is subjected to grow at the fastest CAGR in the upcoming years. Telecom service providers have recognized the value of the collected data and have started to monetize the information to improve their profitability-per-user ratio.

Key Players Covered in the Report

Some of the key players in this market are Accenture, SAP SE, Adastra Corporation, Reltio, Optiva, Inc. (Redknee Solutions Inc.), Monetize Solutions, Inc., VIAVI Solutions Inc., ALC, Mahindra ComViva, Cisco Systems, Inc.

Recent developments by Key Players

Recently, Accenture acquired the business of media and marketing technology company Jixie to strengthen its marketing transformation capabilities and resources for sustainable business growth. This acquisition shall help customers to optimize customer data effectively and efficiently into actionable insights, speed and trust, regaining the control needed to securely capitalize on Indonesia’s fast-growing digital economy.

In the recent times, Comviva is been awarded with 'Golden Peacock Innovative Product/Service Award 2023' in the telecom sector for its BlueMarble digital customer experience and monetization solution which is a digital order management, commerce, customer care and partner management digital platform. For the preparation for 5G evolution, this digital platform is designed to empower CSPs with a rapid transformation and monetization.

The global Data Monetization Market report offers a comprehensive market segmentation analysis along with the estimation for the forecast period 2025–2030.

Segments Covered in the Report

• By Data Type
  • Product
  • Financial
  • Customer
  • Supplier
• By Component
  • Software
  • Services
• By Deployment
  • On-premises
    • Cloud
• By Organization Size
  • Large size enterprise
  • Small and medium size enterprise

• By Industry Verticals
  • Retail & e-commerce
  • BFSI
  • Telecommunication
  • Manufacturing
  • Healthcare
  • Media & Entertainment
  • Others

Region Covered in the Report

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia-Pacific (APAC)
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America
• Middle East and Africa
  • Turkey
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA

1.    Research Overview

        1.1.    The Report Offers
        1.2.    Market Coverage
                1.2.1.    By Data Type
                1.2.2.    By Component
                1.2.3.      By Deployment
                1.2.4.      By Organization Size
                1.2.5.      By End-user Type Verticals 
                1.2.6.    By Region
        1.3.    Research Phases
        1.4.    Limitations
        1.5.    Market Methodology
                1.5.1.  Data Sources
                        1.5.1.1. Primary Research
                        1.5.1.2. Secondary Research
                1.5.2.  Methodology
                        1.5.2.1. Data Exploration
                        1.5.2.2. Forecast Parameters
                        1.5.2.3. Data Validation
                        1.5.2.4. Assumptions
                1.5.3.    Study Period & Data Reporting Unit

2.    Executive Summary

3.    End-user Type Overview

        3.1.    End-user Type Dynamics
                3.1.1.    Market Growth Drivers
                3.1.2.    Market Restraints
                3.1.3.    Key Market Trends
                3.1.4.    Major Opportunities
        3.2.    End-user Type Ecosystem
                3.2.1.    Porter’s Five Forces Analysis
                3.2.2.    Recent Development Analysis
                3.2.3.    Value Chain Analysis
        3.3.    Competitive Insight
                3.3.1.    Competitive Position of End-user Type Players
                3.3.2.    Market Attractive Analysis
                3.3.3.    Market Share Analysis

4.    Global Market Estimate and Forecast

        4.1.    Global Market Overview
        4.2.    Global Market Estimate and Forecast to 2030

5.    Market Segmentation Estimate and Forecast

        5.1.    By Data Type
                5.1.1.  Product
                        5.1.1.1. Market Definition
                        5.1.1.2. Market Estimation and Forecast to 2030
        5.1.2    Financial 
                    5.1.2.1. Market Definition
                        5.1.2.2. Market Estimation and Forecast to 2030
        5.1.3.    Customer
            5.1.3.1. Market Definition
                        5.1.3.2. Market Estimation and Forecast to 2030
        5.1.4.    Supplier
                        5.1.4.1. Market Definition
                        5.1.4.2. Market Estimation and Forecast to 2030
        5.2.    By  Component
                5.2.1.  Software
                        5.2.1.1. Market Definition
                        5.2.1.2. Market Estimation and Forecast to 2030
                5.2.2.    Services
                        5.2.1.1. Market Definition
                        5.2.1.2. Market Estimation and Forecast to 2030
                               
        5.3    By Deployment
                5.3.1.  On-premises
                        5.3.1.1. Market Definition
                        5.3.1.2. Market Estimation and Forecast to 2030    
                5.3.2.  Cloud
                        5.3.2.1. Market Definition
                        5.3.2.2. Market Estimation and Forecast to 2030     
         
    5.4.    By  Organization Size
        5.4.1.    Large Size Enterprise
                        5.4.1.1. Market Definition
                        5.4.1.2. Market Estimation and Forecast to 2030
        5.4.2.  Small and Medium Size Enterprise
                        5.4.1.1. Market Definition
                        5.4.1.2. Market Estimation and Forecast to 2030

    5.5.    By Industry Verticals 
        5.5.1.    Retail & E-commerce
                        5.5.1.1. Market Definition
                        5.5.1.2. Market Estimation and Forecast to 2030
        5.5.2.    BFSI
                        5.5.2.1. Market Definition
                        5.5.2.2. Market Estimation and Forecast to 2030
        5.5.3.    Telecommunication
                        5.5.3.1. Market Definition
                        5.5.3.2. Market Estimation and Forecast to 2030
        5.5.4.    Manufacturing
                        5.5.4.1. Market Definition
                        5.5.4.2. Market Estimation and Forecast to 2030
        5.5.5.    Healthcare
                        5.5.5.1. Market Definition
                        5.5.5.2. Market Estimation and Forecast to 2030
        5.5.6.    Media & Entertainment
                        5.5.6.1. Market Definition
                        5.5.6.2. Market Estimation and Forecast to 2030
    
6.    North America Market Estimate and Forecast

    6.1.    By Data Type
    6.2.    By Component
    6.3.    By Deployment
    6.4.    By Organization Size
    6.5.    By Industry Verticals
    6.6.    By Country – China, Japan, India, South Korea, and Rest of Asia-Pacific
                6.6.1.    U.S. Market Estimate and Forecast
                6.6.2.    Canada Market Estimate and Forecast
                6.6.3.    Mexico Market Estimate and Forecast

7.    Europe Market Estimate and Forecast

    7.1.    By Data Type
    7.2.    By Component
    7.3.    By Deployment
    7.4.    By Organization Size
    7.5.    By Industry Verticals
    7.6.    By Country – China, Japan, India, South Korea, and Rest of Asia-Pacific
                7.6.1.    Germany Market Estimate and Forecast
                7.6.2.    France Market Estimate and Forecast
                7.6.3.    U.K. Market Estimate and Forecast
                7.6.4.    Italy Market Estimate and Forecast
                7.6.5.    Spain Market Estimate and Forecast
                7.6.6.    Rest of Europe Market Estimate and Forecast

8.    Asia-Pacific Market Estimate and Forecast

    8.1.    By Data Type
    8.2.    By Component
    8.3.    By Deployment
    8.4.    By Organization Size
    8.5.    By Industry Verticals
    8.6.    By Country – China, Japan, India, South Korea, and Rest of Asia-Pacific
                8.6.1.    China Market Estimate and Forecast
                8.6.2.    Japan Market Estimate and Forecast
                8.6.3.    India Market Estimate and Forecast
                8.6.4.    South Korea Market Estimate and Forecast
                8.6.5.    Singapore Market Estimate and Forecast
                8.6.6.    Rest of Asia-Pacific Market Estimate and Forecast

9.    Rest of the World (RoW) Market Estimate and Forecast

    9.1.    By Data Type
    9.2.    By Component
    9.3.    By Deployment
    9.4.    By Organization Size
    9.5.    By Industry Verticals
    9.6.    By Country – Brazil, Saudi Arabia, South Africa, U.A.E., and Other Countries
                9.6.1.    Brazil Market Estimate and Forecast
                9.6.2.    Saudi Arabia Market Estimate and Forecast
                9.6.3.    South Africa Market Estimate and Forecast
                9.6.4.    Other Countries Market Estimate and Forecast

10.    Company Profiles

        10.1.  Accenture
                10.1.1.    Snapshot
                10.1.2.    Overview
                10.1.3.    Offerings
                10.1.4.    Financial Insight
                10.1.5.    Recent Developments
        10.2.   SAP SE
                10.2.1.    Snapshot
                10.2.2.    Overview
                10.2.3.    Offerings
                10.2.4.    Financial Insight
                10.2.5.    Recent Developments
        10.3.   Adastra Corporation
                10.3.1.    Snapshot
                10.3.2.    Overview
                10.3.3.    Offerings
                10.3.4.    Financial Insight
                10.3.5.    Recent Developments
        10.4.   Reltio
                10.4.1.    Snapshot
                10.4.2.    Overview
                10.4.3.    Offerings
                10.4.4.    Financial Insight
                10.4.5.    Recent Developments
        10.5.   Optiva, Inc. (Redknee Solutions Inc.)
                10.5.1.    Snapshot
                10.5.2.    Overview
                10.5.3.    Offerings
                10.5.4.    Financial Insight
                10.5.5.    Recent Developments
        10.6.   Monetize Solutions, Inc.
                10.6.1.    Snapshot
                10.6.2.    Overview
                10.6.3.    Offerings
                10.6.4.    Financial Insight
                10.6.5.    Recent Developments
        10.7.   VIAVI Solutions Inc.
                10.7.1.    Snapshot
                10.7.2.    Overview
                10.7.3.    Offerings
                10.7.4.    Financial Insight
                10.7.5.    Recent Developments
        10.8.   ALC
                10.8.1.    Snapshot
                10.8.2.    Overview
                10.8.3.    Offerings
                10.8.4.    Financial Insight
                10.8.5.    Recent Developments
        10.9.   Mahindra ComViva
                10.9.1.    Snapshot
                10.9.2.    Overview
                10.9.3.    Offerings
                10.9.4.    Financial Insight
                10.9.5.    Recent Developments
        10.10.  Cisco Systems, Inc.
                10.10.1. Snapshot
                10.10.2. Overview
                10.10.3. Offerings
                10.10.4. Financial Insight
                10.10.5. Recent Developments
      
            
11.    Appendix

        11.1.    Exchange Rates
        11.2.    Abbreviations

Note: Financial insight and recent developments of different companies are subject to the availability of information in the secondary domain.

List of Tables

Table 1 Data Types
Table 2 Study Periods
Table 3 Data Reporting Unit
Table 4 Global Data Monetization Market Size, by Data Type, 2018-2023 (USD Billion)
Table 5 Global Data Monetization Market Size, by Data Type, 2025-2030 (USD Billion)
Table 6 Global Data Monetization Market Size, by Component, 2018-2023 (USD Billion)
Table 7 Global Data Monetization Market Size, by Component, 2025-2030 (USD Billion)
Table 8 Global Data Monetization Market Size, by Deployment, 2018-2023 (USD Billion)
Table 9 Global Data Monetization Market Size, by Deployment, 2025-2030 (USD Billion)
Table 8 Global Data Monetization Market Size, by Organization Size, 2018-2023 (USD Billion)
Table 9 Global Data Monetization Market Size, by Organization Size, 2025-2030 (USD Billion)
Table 10 Global Data Monetization Market Size, by Industry Verticals, 2018-2023 (USD Billion)
Table 11Global Data Monetization Market Size, by Industry Verticals, 2025-2030 (USD Billion)
Table 12 Global Data Monetization Market Size, by Region, 2018-2023 (USD Billion)
Table 13 Global Data Monetization Market Size, by Region, 2025-2030 (USD Billion)
Table 14 North America Data Monetization Market Size, by Data Type, 2018-2023 (USD Billion)
Table 15 North America Data Monetization Market Size, by Data Type, 2025-2030 (USD Billion)
Table 16 North America Data Monetization Market Size, by Component, 2018-2023 (USD Billion)
Table 17 North America Data Monetization Market Size, by Component, 2025-2030 (USD Billion)
Table 18 North America Data Monetization Market Size, by Deployment, 2018-2023 (USD Billion)
Table 19 North America Data Monetization Market Size, by Deployment, 2025-2030 (USD Billion)
Table 20 North America Data Monetization Market Size, by Organization Size, 2018-2023 (USD Billion)
Table 21 North America Data Monetization Market Size, by Organization Size, 2025-2030 (USD Billion)
Table 22 North America Data Monetization Market Size, by Industry Verticals, 2018-2023 (USD Billion)
Table 23 North America Data Monetization Market Size, by Industry Verticals, 2025-2030 (USD Billion)
Table 24 North America Data Monetization Market Size, by Country, 2018-2023 (USD Billion)
Table 25 North America Data Monetization Market Size, by Country, 2025-2030 (USD Billion)
Table 26 Europe Data Monetization Market Size, by Data Type, 2018-2023 (USD Billion)
Table 27 Europe Data Monetization Market Size, by Data Type, 2025-2030 (USD Billion)
Table 28 Europe Data Monetization Market Size, by Component, 2018-2023 (USD Billion)
Table 29 Europe Data Monetization Market Size, by Component, 2025-2030 (USD Billion)
Table 30 Europe Data Monetization Market Size, by Deployment, 2018-2023 (USD Billion)
Table 31 Europe Data Monetization Market Size, by Deployment, 2025-2030 (USD Billion)
Table 32 Europe Data Monetization Market Size, by Organization Size, 2018-2023 (USD Billion)
Table 33 Europe Data Monetization Market Size, by Organization Size, 2025-2030 (USD Billion)
Table 34 Europe Data Monetization Market Size, by Industry Verticals, 2018-2023 (USD Billion)
Table 35 Europe Data Monetization Market Size, by Industry Verticals, 2025-2030 (USD Billion)
Table 36 Europe Data Monetization Market Size, by Country, 2018-2023 (USD Billion)
Table 37 Europe Data Monetization Market Size, by Country, 2025-2030 (USD Billion)
Table 38 Asia-Pacific Data Monetization Market Size, by Data Type, 2018-2023 (USD Billion)
Table 39 Asia-Pacific Data Monetization Market Size, by Data Type, 2025-2030 (USD Billion)
Table 40 Asia-Pacific Data Monetization Market Size, by Component, 2018-2023 (USD Billion)
Table 41 Asia-Pacific Data Monetization Market Size, by Component, 2025-2030 (USD Billion)
Table 42 Asia-Pacific Data Monetization Market Size, by Deployment, 2018-2023 (USD Billion)
Table 43 Asia-Pacific Data Monetization Market Size, by Deployment, 2025-2030 (USD Billion)
Table 44 Europe Data Monetization Market Size, by Organization Size, 2018-2023 (USD Billion)
Table 45 Europe Data Monetization Market Size, by Organization Size, 2025-2030 (USD Billion)
Table 46 Europe Data Monetization Market Size, by Industry Verticals, 2018-2023 (USD Billion)
Table 47 Europe Data Monetization Market Size, by Industry Verticals, 2025-2030 (USD Billion)
Table 48 Asia-Pacific Data Monetization Market Size, by Country, 2018-2023 (USD Billion)
Table 49 Asia-Pacific Data Monetization Market Size, by Country, 2025-2030 (USD Billion)
Table 50 RoW Data Monetization Market Size, by Data Type, 2018-2023 (USD Billion)
Table 51 RoW Data Monetization Market Size, by Data Type, 2025-2030 (USD Billion)
Table 52 RoW Data Monetization Market Size, by Component, 2018-2023 (USD Billion)
Table 53 RoW Data Monetization Market Size, by Component, 2025-2030 (USD Billion)
Table 54 RoW Data Monetization Market Size, by Deployment, 2018-2023 (USD Billion)
Table 55 RoW Data Monetization Market Size, by Deployment, 2025-2030 (USD Billion)
Table 56 RoW Data Monetization Market Size, by Organization Size, 2018-2023 (USD Billion)
Table 57 RoW Data Monetization Market Size, by Organization Size, 2025-2030 (USD Billion)
Table 58 RoW Data Monetization Market Size, by Industry Verticals, 2018-2023 (USD Billion)
Table 59 RoW Data Monetization Market Size, by Industry Verticals, 2025-2030 (USD Billion)
Table 60 RoW Data Monetization Market Size, by Country, 2018-2023 (USD Billion)
Table 61 RoW Data Monetization Market Size, by Country, 2025-2030 (USD Billion)
Table 62 Snapshot – Accenture
Table 63 Snapshot – SAP SE
Table 64 Snapshot – Adastra Corporation
Table 65 Snapshot – Reltio
Table 66 Snapshot – Optiva, Inc. (Redknee Solutions Inc.)
Table 67 Snapshot – Monetize Solutions, Inc.
Table 68 Snapshot – VIAVI Solutions Inc.
Table 69 Snapshot – ALC
Table 70 Snapshot – Mahindra Comviva
Table 71 Snapshot – SAF+ ConsortiumCisco Systems, Inc.

List of Figures

Figure 1 Market Coverage
Figure 2 Research Phases
Figure 3 SecondaryData Types for Different Parameters
Figure 4 Methodology
Figure 5 Data Mining & Exploration
Figure 6 Data Triangulation
Figure 7 Assumptions for Market Estimation and Forecast
Figure 8 Market Synopsis
Figure 9  Global Data Monetization Market - Growth Drivers and Restraints
Figure 10 Competitive Benchmark
Figure 11 Global Data Monetization Market Highlight
Figure 12 Global Data Monetization Market Size, by Data Type, 2018 – 2030 (USD Billion)
Figure 13 Global Data Monetization Market Size, by Component 2018 – 2030 (USD Billion)
Figure 14 Global Data Monetization Market Size, by Deployment  2018 – 2030 (USD Billion)
Figure 15 Global Data Monetization Market Size, by Organization Size 2018 – 2030 (USD Billion)
Figure 16 Global Data Monetization Market Size, by Industry Verticals 2018 – 2030 (USD Billion)
Figure 17 Global Data Monetization Market Size, by Region, 2018 – 2030 (USD Billion)
Figure 18 North America Data Monetization Market Highlight
Figure 19 North America Data Monetization Market Size, by Data Type, 2018 – 2030 (USD Billion)
Figure 20 North America Data Monetization Market Size, by Component 2018–2030 (USD Billion)
Figure 21 North America Data Monetization Market Size, by Deployment  2018–2030 (USD Billion)
Figure 22 North America Data Monetization Market Size, by Organization Size 2018–2030 (USD Billion)
Figure 23 Global Data Monetization Market Size, by Industry Verticals 2018 – 2030 (USD Billion)
Figure 24 North America Data Monetization Market Size, by Country, 2018 – 2030 (USD Billion)
Figure 25 Europe Data Monetization Market Highlight
Figure 26 Europe Data Monetization Market Size, by Data Type, 2018 – 2030 (USD Billion)
Figure 27 Europe Data Monetization Market Size, by Component 2018 – 2030 (USD Billion)
Figure 28 Europe Data Monetization Market Size, by Deployment  2018 – 2030 (USD Billion)
Figure 29 Europe Data Monetization Market Size, by Organization Size 2018 – 2030 (USD Billion)
Figure 30 Global Data Monetization Market Size, by Industry Verticals 2018 – 2030 (USD Billion)
Figure 31 Europe Data Monetization Market Size, by Country, 2018 – 2030 (USD Billion)
Figure 32 Asia-Pacific Data Monetization Market Highlight
Figure 33 Asia-Pacific Data Monetization Market Size, by Data Type, 2018 – 2030 (USD Billion)
Figure 34 Asia-Pacific Data Monetization Market Size, by Component 2018 – 2030 (USD Billion)
Figure 35 Asia-Pacific Data Monetization Market Size, by Deployment  2018 – 2030 (USD Billion)
Figure 36 Asia-Pacific Data Monetization Market Size, by Organization Size 2018 – 2030 (USD Billion)
Figure 37 Global Data Monetization Market Size, by Industry Verticals 2018 – 2030 (USD Billion)
Figure 38 Asia-Pacific Data Monetization Market Size, by Country, 2018 – 2030 (USD Billion)
Figure 39 RoW Data Monetization Market Highlight
Figure 40 RoW Data Monetization Market Size, by Data Type, 2018 – 2030 (USD Billion)
Figure 41 RoW Data Monetization Market Size, by Component 2018 – 2030 (USD Billion)
Figure 42 RoW Data Monetization Market Size, by Deployment  2018 – 2030 (USD Billion)
Figure 43 RoW Data Monetization Market Size, by Organization Size 2018 – 2030 (USD Billion)
Figure 44 Global Data Monetization Market Size, by Industry Verticals 2018 – 2030 (USD Billion)
Figure 45 RoW Data Monetization Market Size, by Country, 2018 – 2030 (USD Billion)