Status : Published Published On : Aug, 2025 Report Code : VRICT5019 Industry : ICT & Media Available Format : Page : 198

Global Mobile Virtual Network Operator (MVNO) Market – Analysis and Forecast (2026–2035)

Industry Insights by Type (Discount, Media, Business, Retail, Roaming, Migrant, M2M and Telecom), by Operation Model (Reseller MVNO, Full MVNO and Service Operator MVNO), by End-User (Consumer and Enterprise) and by Geography (North America, Europe, Asia-Pacific, Middle East, and Rest of the World)

Industry Overview

The global Mobile Virtual Network Operator (MVNO) Market is estimated to be valued at USD 68.3 billion in 2025 and is expected to reach USD 95.2 billion by 2035, growing at a CAGR of 7.8% during 2026-2035. The MVNO market is witnessing significant growth due to the increasing internet penetration and the growing number of smartphone users across the globe. Moreover, intensive competition among telecom operators to provide low-cost call and data services supports the growth of the global market.

Mobile Virtual Network Operator (MVNO) Market Highlights

Mobile Virtual Network Operator (MVNO) Market Segmentation

Insight by Type

Based on type, the MVNO market is segmented into discount, media, business, retail, roaming, migrant, M2M, and telecom. Among these segments, the M2M segment is expected to witness the fastest growth during the forecast period due to increasing cellular connectivity across the globe and increasing adoption of connected devices.

Insight by Operation Model

On the basis of the operation model, the mobile virtual network operator market is segmented into reseller MVNO, full MVNO and service operator MVNO. Among these segments, service operator MVNO is expected to witness the fastest growth during the forecast period as it offers immense revenue network growth opportunities for enterprises by setting tariffs independent of retail prices.

Insight by End-User

On the basis of end-user, the MVNO market is segmented into consumer and enterprise. Among these two segments, the enterprise segment is expected to witness a higher CAGR during the forecast period as these networks are operators find the enterprise market lucrative due to the high compliance and long-term relationship with the enterprises.

Global Mobile Virtual Network Operator (MVNO) Market Report Coverage

Report Metric

Details

Historical Period

2020 - 2024

Base Year Considered

2025

Forecast Period

2026 - 2035

Market Size in 2025

U.S.D.  68.3 Billion

Revenue Forecast in 2035

U.S.D.  95.2 Billion

Growth Rate

7.8%

Segments Covered in the Report

By Type, By Operation Model, and By End-User

Report Scope

Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling

Regions Covered in the Report

North America, Europe, Asia-Pacific, Middle East, and Rest of the World

Industry Dynamics

Mobile Virtual Network Operator (MVNO) Market Growth Drivers

The rapid adoption of innovative services such as mobile money and machine-to-machine (M2M) transactions is the key trend observed in the MVNO market. Furthermore, technological advancements such as cloud computing and big data analytics are further expected to fuel the demand for the technology worldwide. MVNOs offer convenient and affordable mobility possibilities for various industries such as entertainment, lifestyle, and productivity, which are helping the business enterprises to enhance their revenue.

The extensive utilization of advanced devices and increasing speed of the network are the major factors that is driving the growth of the global market. These factors have increased the utilization of data applications such as internet browsing and video streaming. Moreover, substantial investments are being undertaken in order to improve network coverage and mobile broadband connectivity that is significantly bolstering the growth of the MVNO market across the globe in the near future.

Moreover, the benefits provided by the technology to the customers, such as voice services and low-cost data, are attracting more customers towards these services. Furthermore, mobile network operators (MNOs) are making significant investments by the key players towards the maintenance and progression of prevailing infrastructure is another factor pertaining to the growth of the MVNO market globally.

Mobile Virtual Network Operator (MVNO) Market Challenges

Increased operational cost and reduced average revenue per user for MNOs is expected to hamper the growth of the MVNO market.

Recent Developments By the Key Players

IBM and the Janaagraha Centre for Citizenship and Democracy, a nonprofit organization working with citizens and governments on technology, urban governance, and public policy projects,collaborated to build a city data and analytics platform. This platform will be designed to enable data-based decision-making for informed interventions by governments in India that aim to improve the quality of life for urban populations. 

Amplitude, the leading digital analytics platform, announced the launch of Guides and Surveys to help organizations improve onboarding and user engagement. Guides and Surveys allow teams to activate in-product guidance based on rich customer insights. Amplitude enables organizations to perform deep analysis of user experiences and discover new opportunities to engage.

Mobile Virtual Network Operator (MVNO) Market Industry Ecosystem

Globally, industry players are leveraging market growth through various strategic developments, partnerships, mergers & acquisitions, and collaboration with several other enterprises that are helping the key players operating in the MVNO market, globally, to gain a competitive advantage and hence provide improved services to their clients. 

The Mobile Virtual Network Operator (MVNO) market refers to the segment of the telecommunications industry where companies provide wireless communication services to customers without owning the physical network infrastructure. Instead, MVNOs lease network capacity from traditional mobile network operators (MNOs) and offer their services under their own brand.

MVNOs typically focus on specific niches or target customer segments, offering unique features, pricing plans, or value-added services to differentiate themselves from traditional MNOs. They can cater to various market segments, including consumer, enterprise, IoT (Internet of Things), and machine-to-machine (M2M) communication.

Mobile Virtual Network Operator (MVNO) Market Geographic Overview

Geographically, the Asia Pacific is expected to witness the fastest growth during the forecast period. The growth of the MVNO market in this region is attributed to the extensive growth of the telecom industry. Moreover, the developing countries of this region, such as Myanmar, India, China, and Vietnam, are accrediting efforts towards modernization and expansion of telecommunication amenities. According to a recent report, it has been observed that in Japan, MVNOs offer services such as remote supervision of online gaming, vending machines, surveillance, and M2M.

Additionally, these services also provide voice-enabled services for monitoring patients in the healthcare domain and in security applications. Active support from MNO and promising supervisory policy is further driving the growth of the MVNO market in Asia-Pacific. Europe is the major MVNO market and is predicted to witness considerable growth during the forecast period.

Mobile Virtual Network Operator (MVNO) Market Competitive Insight

  • IBM Corporation
  • Appsee
  • Swrve
  • TUNE
  • Localytics
  • Amplitude
  • AppDynamics
  • Heap
  • AppsFlyer
  • App Annie
  • Taplytics
  • Apptentive
  • Kochava
  • MOENGAGE
  • CleverTap

Primary Research

VynZ Research conducts extensive primary research to understand the market dynamics, validate market data, and obtain key opinions from industry experts. The key profiles approached within the industry includes CEO, CFO, CTO, President, Vice President, Product Managers, Regional Heads, and Others. Also, end-user surveys comprising of consumers are also conducted to understand consumer behaviour.

The Mobile Virtual Network Operator (MVNO) Market report offers a comprehensive market segmentation analysis along with an estimation for the forecast period 2026–2035.

Segments Covered in the Report

  • By Type
    • Discount
    • Media
    • Business
    • Retail
    • Roaming
    • Migrant
    • M2M
    • Telecom
  • By Operation Model
    • Reseller MVNO
    • Full MVNO
    • Service Operator MVNO
  • By End User
    • Consumer
    • Enterprise

Region Covered in the Report

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific (APAC)
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia-Pacific
  • Rest of the World (RoW)
    • Brazil
    • Saudi Arabia
    • South Africa
    • U.A.E.
    • Other Countries

Mobile Virtual Network Operator (MVNO) Market Size

Source: VynZ Research

Mobile Virtual Network Operator (MVNO) Market Analysis

Source: VynZ Research

Frequently Asked Questions

The global mobile virtual network operator (MVNO) market forecast period is 2026-2035.
The rapid adoption of innovative services such as mobile money and machine-to-machine (M2M) transaction is the key trend observed in the MVNO market
Geographically, Asia Pacific is expected to witness the fastest growth during the forecast period. The growth of the MVNO market in this region is attributed towards extensive growth of the telecom industry.
On the basis of the operation model, the mobile virtual network operator market is segmented into reseller MVNO, full MVNO and service operator MVNO.
On the basis of end-user, the MVNO market is segmented into consumer and enterprise. Among these two segments, the enterprise's segment is expected to witness higher CAGR during the forecast period

Purchase Options

Research Methodology

  •  Desk Research / Pilot Interviews
  •  Build Market Size Model
  •  Research and Analysis
  •  Final Deliverabvle

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Key Takeaways