Global Power Sports Market – Analysis and Forecast (2025-2030)

Industry Overview

The Global Power Sports Market is expected to grow from USD 35.3 billion in 2023 to USD 55.5 billion by 2030. It will register a CAGR of 5.6% during the forecast period. Power sports are a sub-category of motorsports that include motorcycles, snowmobiles, all-terrain vehicles (ATVs), personal watercraft, and scooters. Power sports vehicles are intended to meet the requirements of recreational and adventurous activities. These vehicles are generally propelled by a high-efficiency engine and powered using a handlebar. They are extremely precise vehicles that are unaffected by various types of road/terrain and rough riding. Thus, benefits associated with power sports include promoting individuality, enhancing physical and mental health, and improving performance. Power sports vehicles are available in a variety of configurations, including multi-person, sit-down, and stand-up models that can be ridden both on and off-road.

Power Sports Market Segmentation

Insight by Vehicle

Based on Vehicle, the Global Power Sports Market is segmented into All-Terrain Vehicles, Side Side Vehicles, Personal Watercraft, Snowmobiles, and Heavyweight Motorcycles. Personal watercraft are expected to have the fastest growth during the forecast period owing to a surge in water sports events worldwide. The reduced weight contributes to an enhanced power-to-weight ratio and significantly improves craft efficiency. The faster speeds of PWCs, in conjunction with better cornering skills, strengthen the craft's maneuverability even more, which is expected to increase product adoption.

Insight by Propulsion Type

Based on Propulsion Type, the Global Power Sports Market is segregated into Gasoline, Diesel, and Electric. The gasoline segment is expected to grow at a faster pace during the forecast period owing to increased consumer preference to have reduced initial purchase cost in comparison to diesel counterparts. Furthermore, gasoline-powered vehicles offer higher mileage, cleaner energy, and higher resale value, which is expected to drive segment growth.

Insight by Application

Based on Application, the Global Power Sports Market is classified into On-Road and Off-Road. The off-road category dominates the market. ATVs and utility terrain vehicles are power sport vehicles that can travel over rocky, uneven, and steep terrain while still delivering incredible performance. They are small, have quick handling, and can easily operate in dense areas such as crowded forests and snowmobile paths. These are some of the key factors that are expected to drive off-road segment growth over the analysis period.  The on-road category is expected to grow steadily in the coming years due to increased demand for personal vehicles and other factors.

On-Road is anticipated to have a high CAGR during the forecast period owing to a surge in demand for passenger cars, particularly on-road bikes, and increased adoption of power sports in parks, malls, etc by children, thereby bolstering the market demand for the on-road segment in the global power sports industry during the forecast period.

Global Power Sports Market Report Coverage

Industry Dynamics

Power Sports Market Growth Drivers

The global power sports market is expected to be driven by development in recreational activities and increased disposable income of consumers around the world during the forthcoming years. Moreover, increased research and development activities rising prominence of off-roading events, positive outlook of the tourism industry will propel market growth in the global power sports industry.

Adventure sports are becoming more prominent, which has sparked the construction of outdoor recreation infrastructure like theme parks, wilderness areas, and hiking trails. The demand in the market is rising as a result of growing private sector investment in the development of specialized infrastructure for leisure and entertainment, thereby accelerating the market demand for the power sports industry.

Snowmobile tourism has grown to be a significant economic driver of active outdoor recreation, and it is strongly supported via trail maps, information guides, and state and local travel agencies. These factors are propelling snowmobiles forward, which is propelling the power sports market forward.

The advent of electric vehicles, increased initiatives by the government to support the tourism industry, and increased adoption of solar energy in power storage are creating lucrative market opportunities during the forecast period.

Power Sports Market Challenges

The high maintenance cost and lack of charging infrastructure are the challenges that may hamper the market growth of the global power sports industry. The increased safety and environmental concerns will further stymie the market expansion.

Power Sports Market Opportunities

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Power Sports Market Geographic Overview

• North America
• Europe
• Asia Pacific (APAC)
• Rest of the World (RoW)

North America contributes the largest share in the global power sports market due to the increased purchasing power among individuals, favorable policies by the government regarding recreational infrastructure, increased private sector investment to develop new theme parks and water sports activities, and suitable outdoor temperatures for recreational activities. Also, several other players have established their dominance in the power sports industry. Textron Inc., Yamaha Motor Corporation, Arctic Cat, and Polaris are expanding their presence in the North American power sports market. Moreover, the region's state and federal governments assist the tourism industry in increasing market revenue through adventure activities.

The increase in the number of recreational centers and regional bodies that consistently promote recreational, leisure, and off-road activities along with the presence of snowmobile trails and clubs is anticipated to assist the market growth in Europe. Moreover, favorable cross-country UTV competitions are increasing youth participation every year and boosting the popularity of power sports vehicles in countries like the UK, Spain, and France. As a result, the Europe market is expected to expand significantly and emerge as a major hub during the projected period.

Power Sports Market Competitive Insight

The global market is fairly integrated, with the largest players holding the lion's share. The majority of companies are investing heavily in comprehensive research and development activities, primarily to develop highly efficient products that will improve the future of power sports vehicles. Moreover, the key players in the global power sports market are emphasizing the advancement of eco-friendly and fuel-effective electric power sports vehicles to earn more market revenue along with emphasizing increasing product portfolio and M&A to have a competitive edge in the global power sports industry.

KYMCO is a global Powersports company with operations in over 100 countries. Scooters, motorcycles, ATVs, and utility vehicles are among their offerings. Everything KYMCO does is centered on sustainability. For over 20 years, KYMCO's electrification endeavor has been driven by this unwavering dedication. They are on a mission to design personal vehicles that will win the hearts of consumers worldwide.

Polaris has proudly defined, re-defined, and raised the bar for the Powersports industry since 1954. It is reflected in the creativity they bring to product design and the experiences they create for those who play, work, and THINK OUTSIDE. Polaris has become synonymous with adventure and passion in both work and play for millions of people around the world. Polaris offers a diverse portfolio of best-in-class brands by developing breakthrough products and expanding into adjacent markets. Polaris offers the most comprehensive lineup of customizable side-by-sides, ATVs, and single-seat vehicles designed specifically for the way you ride. Polaris on-road vehicles stand out from the crowd, from a classic motorcycle brand to a revolutionary new three-wheeled roadster. Some of the power sports include RZR (Sport Side*Side), RANGER (Utility Side*Side), General (Recreation & Utility Side* Side), Sportsman (Recreation & Utility ATV), Polaris Snowmobiles (Sleds for any riding style), Timbersled, Slingshot, AISAM, and others.

Recent Development by Key Players

John Deere Power Products (part of the Small Ag & Turf division at Deere & Co.) has expanded its manufacturing presence in Greeneville, Tenn to meet increased projected customer demand for the Z300 and Z500 zero-turn mowers.

Garmin and Kawasaki Motors Corp., U.S.A. collaborated to provide a customized, factory-installed solution for the center console of the Kawasaki RIDGE Limited side x sides. This wilI help guide the adventure by providing seamless navigation and vehicle systems information, such as engine data, rider settings, alerts and more. 

Key Players Covered in the Report

Some of the key players operating in the global power sports industry include Deere & Company, Polaris Inc., Kawasaki Motors Corp., U.S.A., Yamaha Motor Co., Ltd., Honda Motor Co., Ltd, Suzuki Motor Corporation, HARLEY-DAVIDSON, Arctic Cat Inc., KYMCO, and BRP.

The Power Sports Market report offers a comprehensive market segmentation analysis along with an estimation for the forecast period 2025–2030.

Segments Covered in the Report

• By Vehicle
  • All Terrain Vehicles
  • Side by Side Vehicles
  • Personal Watercraft
  • Snowmobiles
  • Heavyweight Motorcycles
• By Propulsion Type 
  • Gasoline
  • Diesel
  • Electric
• By Application
  • On Road
  • Off-Road

Region Covered in the Report

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia-Pacific (APAC)
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia-Pacific
• Rest of the World (RoW)
  • Brazil
  • Saudi Arabia
  • South Africa
  • U.A.E.
  • Other Countries

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1.    Research Overview

        1.1.    The Report Offers
        1.2.    Market Coverage
                1.2.1.    By Vehicle
                1.2.2.    By Propulsion Type
                1.2.3.    By Application
                1.2.4.    By Region
        1.3.    Research Phases
        1.4.    Limitations
        1.5.    Market Methodology
                1.5.1.    Data Sources
                        1.5.1.1. Primary Research
                        1.5.1.2. Secondary Research
                1.5.2.    Methodology
                        1.5.2.1. Data Exploration
                        1.5.2.2. Forecast Parameters
                        1.5.2.3. Data Validation
                        1.5.2.4. Assumptions
                1.5.3.    Study Period & Data Reporting Unit

2.    Executive Summary

3.    Industry Overview

        3.1.    Industry Dynamics
                3.1.1.    Market Growth Drivers
                3.1.2.    Market Restraints
                3.1.3.    Key Market Trends
                3.1.4.    Major Opportunities
        3.2.    Industry Ecosystem
                3.2.1.    Porter’s Five Forces Analysis
                3.2.2.    Recent Development Analysis
                3.2.3.    Value Chain Analysis
        3.3.    Competitive Insight
                3.3.1.    Competitive Position of Industry Players
                3.3.2.    Market Attractive Analysis
                3.3.3.    Market Share Analysis

4.    Global Market Estimate and Forecast

        4.1.    Global Market Overview
        4.2.    Global Market Estimate and Forecast to 2030

5.    Market Segmentation Estimate and Forecast

        5.1.    By Vehicle
                5.1.1.    All-Terrain Vehicles
                        5.1.1.1. Market Definition
                        5.1.1.2. Market Estimation and Forecast to 2030 
                5.1.2.    Side by Side Vehicles
                        5.1.2.1. Market Definition
                        5.1.2.2. Market Estimation and Forecast to 2030 
                5.1.3.    Personal Watercraft
                        5.1.3.1. Market Definition
                        5.1.3.2. Market Estimation and Forecast to 2030 
                5.1.4.    Snowmobiles
                        5.1.4.1. Market Definition
                        5.1.4.2. Market Estimation and Forecast to 2030 
                5.1.5.    Heavyweight Motorcycles
                        5.1.5.1. Market Definition
                        5.1.5.2. Market Estimation and Forecast to 2030 
                                
        5.2.    By Propulsion Type
                5.2.1.    Gasoline
                        5.2.1.1. Market Definition
                        5.2.1.2. Market Estimation and Forecast to 2030
                5.2.2.    Diesel
                        5.2.2.1. Market Definition
                        5.2.2.2. Market Estimation and Forecast to 2030
                5.2.3.    Electric
                        5.2.2.1. Market Definition
                        5.2.2.2. Market Estimation and Forecast to 2030
                
        5.3.    By Application
                5.3.1.    Off-Road
                        5.3.1.1. Market Definition
                        5.3.1.2. Market Estimation and Forecast to 2030
                5.3.2.    On-Road
                        5.3.2.1. Market Definition
                        5.3.2.2. Market Estimation and Forecast to 2030
                                            
6.    North America Market Estimate and Forecast

        6.1.    By Vehicle
        6.2.    By Propulsion Type
        6.3.    By Application
        6.4.    By Region
                6.4.1.    U.S. Market Estimate and Forecast
                6.4.2.    Canada Market Estimate and Forecast
                6.4.3.    Mexico Market Estimate and Forecast

7.    Europe Market Estimate and Forecast

        7.1.    By Vehicle
        7.2.    By Propulsion Type
        7.3.    By Application
        7.4.    By Region
                7.4.1.    Germany Market Estimate and Forecast
                7.4.2.    France Market Estimate and Forecast
                7.4.3.    U.K. Market Estimate and Forecast
                7.4.4.    Italy Market Estimate and Forecast
                7.4.5.    Spain Market Estimate and Forecast
                7.4.6.    Rest of Europe Market Estimate and Forecast

8.    Asia-Pacific Market Estimate and Forecast

        8.1.    By Vehicle
        8.2.    By Propulsion Type
        8.3.    By Application
        8.4.    By Region
                8.4.1.    China Market Estimate and Forecast
                8.4.2.    Japan Market Estimate and Forecast
                8.4.3.    India Market Estimate and Forecast
                8.4.4.    South Korea Market Estimate and Forecast
                8.4.5.    Singapore Market Estimate and Forecast
                8.4.6.    Rest of Asia-Pacific Market Estimate and Forecast

9.    Rest of the World (RoW) Market Estimate and Forecast

        9.1.    By Vehicle
        9.2.    By Propulsion Type
        9.3.    By Application
        9.4.    By Region
                9.4.1.    Brazil Market Estimate and Forecast
                9.4.2.    Saudi Arabia Market Estimate and Forecast
                9.4.3.    South Africa Market Estimate and Forecast
                9.4.4.    Other Countries Market Estimate and Forecast

10.    Company Profiles

        10.1.     Deere & Company
                10.1.1.    Snapshot
                10.1.2.    Overview
                10.1.3.    Offerings
                10.1.4.    Financial Insight
                10.1.5.    Recent Developments
        10.2.     Polaris Inc.
                10.2.1.    Snapshot
                10.2.2.    Overview
                10.2.3.    Offerings
                10.2.4.    Financial Insight
                10.2.5.    Recent Developments
        10.3. Kawasaki Motors Corp.U.S.A.
                10.3.1.    Snapshot
                10.3.2.    Overview
                10.3.3.    Offerings
                10.3.4.    Financial Insight
                10.3.5.    Recent Developments
        10.4.    Yamaha Motor Co., Ltd.
                10.4.1.    Snapshot
                10.4.2.    Overview
                10.4.3.    Offerings
                10.4.4.    Financial Insight
                10.4.5.    Recent Developments
        10.5. Honda Motor Co., Ltd
                10.5.1.    Snapshot
                10.5.2.    Overview
                10.5.3.    Offerings
                10.5.4.    Financial Insight
                10.5.5.    Recent Developments
        10.6. Suzuki Motor Corporation
                10.6.1.    Snapshot
                10.6.2.    Overview
                10.6.3.    Offerings
                10.6.4.    Financial Insight
                10.6.5.    Recent Developments
        10.7.    HARLEY-DAVIDSON
                10.7.1.    Snapshot
                10.7.2.    Overview
                10.7.3.    Offerings
                10.7.4.    Financial Insight
                10.7.5.    Recent Developments
        10.8.    Arctic Cat Inc.
                10.8.1.    Snapshot
                10.8.2.    Overview
                10.8.3.    Offerings
                10.8.4.    Financial Insight
                10.8.5.    Recent Developments
        10.9.    KYMCO
                10.9.1.    Snapshot
                10.9.2.    Overview
                10.9.3.    Offerings
                10.9.4.    Financial Insight
                10.9.5.    Recent Developments
        10.10. BRP
                10.10.1. Snapshot
                10.10.2. Overview
                10.10.3. Offerings
                10.10.4. Financial Insight
                10.10.5. Recent Developments

11.    Appendix

        11.1.    Exchange Rates
        11.2.    Abbreviations

Note: Financial insight and recent developments of different companies are subject to availability of information in secondary domain.

List of Tables

Table 1 Sources
Table 2 Study Periods
Table 3 Data Reporting Unit
Table 4 Global Power Sports Market Size, By Vehicle, 2018-2023 (USD Billion)
Table 5 Global Power Sports Market Size, By Vehicle, 2025-2030 (USD Billion)
Table 6 Global Power Sports Market Size, By Propulsion Type, 2018-2023 (USD Billion)
Table 7 Global Power Sports Market Size, By Propulsion Type, 2025-2030 (USD Billion)
Table 8 Global Power Sports Market Size, By Application, 2018-2023 (USD Billion)
Table 9 Global Power Sports Market Size, By Application, 2025-2030 (USD Billion)
Table 10 Global Power Sports Market Size, by Region, 2018-2023 (USD Billion)
Table 11 Global Power Sports Market Size, by Region, 2025-2030 (USD Billion)
Table 12 North America Power Sports Market Size, By Vehicle, 2018-2023 (USD Billion)
Table 13 North America Power Sports Market Size, By Vehicle, 2025-2030 (USD Billion)
Table 14 North America Power Sports Market Size, By Propulsion Type, 2018-2023 (USD Billion)
Table 15 North America Power Sports Market Size, By Propulsion Type, 2025-2030 (USD Billion)
Table 16 North America Power Sports Market Size, By Application, 2018-2023 (USD Billion)
Table 17 North America Power Sports Market Size, By Application, 2025-2030 (USD Billion)
Table 18 North America Power Sports Market Size, by Region, 2018-2023 (USD Billion)
Table 19 North America Power Sports Market Size, by Region, 2025-2030 (USD Billion)
Table 20 Europe Power Sports Market Size, By Vehicle, 2018-2023 (USD Billion)
Table 21 Europe Power Sports Market Size, By Vehicle, 2025-2030 (USD Billion)
Table 22 Europe Power Sports Market Size, By Propulsion Type, 2018-2023 (USD Billion)
Table 23 Europe Power Sports Market Size, By Propulsion Type, 2025-2030 (USD Billion)
Table 24 Europe Power Sports Market Size, By Application, 2018-2023 (USD Billion)
Table 25 Europe Power Sports Market Size, By Application, 2025-2030 (USD Billion)
Table 26 Europe Power Sports Market Size, by Region, 2018-2023 (USD Billion)
Table 27 Europe Power Sports Market Size, by Region, 2025-2030 (USD Billion)
Table 28 Asia-Pacific Power Sports Market Size, By Vehicle, 2018-2023 (USD Billion)
Table 29 Asia-Pacific Power Sports Market Size, By Vehicle, 2025-2030 (USD Billion)
Table 30 Asia-Pacific Power Sports Market Size, By Propulsion Type, 2018-2023 (USD Billion)
Table 31 Asia-Pacific Power Sports Market Size, By Propulsion Type, 2025-2030 (USD Billion)
Table 32 Asia-Pacific Power Sports Market Size, By Application, 2018-2023 (USD Billion)
Table 33 Asia-Pacific Power Sports Market Size, By Application, 2025-2030 (USD Billion)
Table 34 Asia-Pacific Power Sports Market Size, by Region, 2018-2023 (USD Billion)
Table 35 Asia-Pacific Power Sports Market Size, by Region, 2025-2030 (USD Billion)
Table 36 RoW Power Sports Market Size, By Vehicle, 2018-2023 (USD Billion)
Table 37 RoW Power Sports Market Size, By Vehicle, 2025-2030 (USD Billion)
Table 38 RoW Power Sports Market Size, By Propulsion Type, 2018-2023 (USD Billion)
Table 39 RoW Power Sports Market Size, By Propulsion Type, 2025-2030 (USD Billion)
Table 40 RoW Power Sports Market Size, By Application, 2018-2023 (USD Billion)
Table 41 RoW Power Sports Market Size, By Application, 2025-2030 (USD Billion)
Table 42 RoW Power Sports Market Size, by Region, 2018-2023 (USD Billion)
Table 43 RoW Power Sports Market Size, by Region, 2025-2030 (USD Billion)
Table 44 Snapshot – Deere & Company
Table 45 Snapshot – Polaris Inc.
Table 46 Snapshot – Kawasaki Motors Corp. U.S.A.
Table 47 Snapshot – Yamaha Motor Co., Ltd.
Table 48 Snapshot – Honda Motor Co., Ltd
Table 49 Snapshot – Suzuki Motor Corporation
Table 50 Snapshot – HARLEY-DAVIDSON
Table 51 Snapshot – Arctic Cat Inc.
Table 52 Snapshot – KYMCO
Table 53 Snapshot – BRP

List of Figures

Figure 1 Market Coverage
Figure 2 Research Phases
Figure 3 Secondary Sources for Different Parameters
Figure 4 Methodology
Figure 5 Data Mining & Exploration
Figure 6 Data Triangulation
Figure 7 Assumptions for Market Estimation and Forecast
Figure 8 Market Synopsis
Figure 9 Global Power Sports Market - Growth Drivers and Restraints
Figure 10 Competitive Benchmark
Figure 11 Global Power Sports Market Highlight
Figure 12 Global Power Sports Market Size, By Vehicle, 2018 - 2030  (USD Billion)
Figure 13 Global Power Sports Market Size, By Propulsion Type, 2018 - 2030  (USD Billion)
Figure 14 Global Power Sports Market Size, By Application, 2018 - 2030  (USD Billion)
Figure 15 Global Power Sports Market Size, by Region, 2018 - 2030  (USD Billion)
Figure 16 North America Power Sports Market Highlight
Figure 17 North America Power Sports Market Size, By Vehicle, 2018 - 2030 (USD Billion)
Figure 18 North America Power Sports Market Size, By Propulsion Type, 2018 - 2030 (USD Billion)
Figure 19 North America Power Sports Market Size, By Application, 2018 - 2030 (USD Billion)
Figure 20 North America Power Sports Market Size, by Region, 2018 - 2030 (USD Billion)
Figure 21 Europe Power Sports Market Highlight
Figure 22 Europe Power Sports Market Size, By Vehicle, 2018 - 2030 (USD Billion)
Figure 23 Europe Power Sports Market Size, By Propulsion Type, 2018 - 2030 (USD Billion)
Figure 24 Europe Power Sports Market Size, By Application, 2018 - 2030 (USD Billion)
Figure 25 Europe Power Sports Market Size, by Region, 2018 - 2030 (USD Billion)
Figure 26 Asia-Pacific Power Sports Market Highlight
Figure 27 Asia-Pacific Power Sports Market Size, By Vehicle, 2018 - 2030 (USD Billion)
Figure 28 Asia-Pacific Power Sports Market Size, By Propulsion Type, 2018 - 2030 (USD Billion)
Figure 29 Asia-Pacific Power Sports Market Size, By Application, 2018 - 2030 (USD Billion)
Figure 30 Asia-Pacific Power Sports Market Size, by Region, 2018 - 2030 (USD Billion)
Figure 31 RoW Power Sports Market Highlight
Figure 32 RoW Power Sports Market Size, By Vehicle, 2018 - 2030 (USD Billion)
Figure 33 RoW Power Sports Market Size, By Propulsion Type, 2018 - 2030 (USD Billion)
Figure 34 RoW Power Sports Market Size, By Application, 2018 - 2030 (USD Billion)
Figure 35 RoW Power Sports Market Size, by Region, 2018 - 2030 (USD Billion)