Industry Overview
The Global Beauty Devices Market was valued at USD 43.2 billion in 2023 and is anticipated to grow at a CAGR of 21.2% during the forecast period with its market size expected to reach USD 178.2 billion by 2030. Several devices such as cellulite reduction devices, hair removal devices, acne devices, cleansing devices, light/led therapy and photo rejuvenation devices, hair growth devices, oxygen and steamer devices, and skin dermal rollers, contribute to the beauty devices market size. The significant growth in the beauty devices industry is imputed to the rise in the prevalence of skin disorders, increasing rate of hormonal imbalance cases, an increase in the geriatric population, and growing awareness for beauty devices.
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The beauty devices market refers to the industry that produces and sells a wide range of devices and tools designed for various beauty and skincare purposes. These devices leverage advanced technologies and innovative features to provide effective solutions for improving the appearance of the skin, hair, and overall aesthetics of individuals.
The growth of the beauty devices market can be attributed to various factors. Technological advancements have played a crucial role in driving innovation within the industry, resulting in more efficient and advanced beauty devices. Additionally, the increasing disposable income of consumers has led to higher spending on beauty and personal care products, including beauty devices. Rising consumer awareness about skincare and beauty, coupled with the influence of social media, has also contributed to the market's growth. Moreover, the convenience and time-saving benefits offered by beauty devices have made them appealing to individuals seeking effective and convenient beauty solutions.
Market Segmentation
Insight by Type
Among the various type of beauty devices, hair removal devices are the largest contributor to the revenue generated in the global beauty devices market. The largest share of hair removal devices owes to the rising number of hormonal imbalance cases, specifically the worldwide prevalence of polycystic ovary syndrome (PCOS), the most common hormonal disorder among women leading to facial hair growth. The availability of a range of hair removal devices, such as trimmers, clippers, epilators, and shavers provide the consumers with wide options for selection and are indicative for the largest share of the device.
The innovation in light/led therapy and photo rejuvenation devices holds a promising growth in demand during the forecast period. The light/led therapy and photo rejuvenation devices address a wide range of skincare issues, such as wrinkles, dark spots and acne leading to the high growth in demand of these devices in future.
Insight by End-User
Salon and spa is the major shareholder among end-users in the beauty devices market. The category’s large size is due to the increase in the number of salons and spas on a global level. Also, the increase in disposable income among emerging economies, and awareness of beauty treatments are expected to contribute to its large size. The at-home category of beauty devices is expected to witness the fastest growth in demand during the forecast period, as the large availability of products with easy-to-use interfaces is gaining popularity among customers supporting at-home facilities.
Global Beauty Devices Market Report Coverage
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Report Metric
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Details
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Historical Period
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2018 - 2023
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Base Year Considered
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2024
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Forecast Period
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2025 - 2030
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Market Size in 2023
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U.S.D. 43.2 Billion
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Revenue Forecast in 2030
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U.S.D. 178.2 Billion
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Growth Rate
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21.2%
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Segments Covered in the Report
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By Type and By End User
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Report Scope
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Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling
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Regions Covered in the Report
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North America, Europe, Asia-Pacific, Middle East, South America and Rest of the World
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Industry Dynamics
Growth Drivers
The market for beauty devices observes a growing trend for at-home LED therapy devices used to prevent acne and enhance collagen production thereby targeting age-related skin problems. The increasing prevalence of skin conditions, in addition to the increasing rate of hormonal imbalance cases, are the primary factors driving the growth of the global beauty devices industry. The rise in cases of skin conditions is also attributed to the rise in the number of the ageing population.
Growing Awareness of Skincare and Beauty: There has been a significant rise in consumer awareness regarding skincare and beauty. People are more educated about the importance of proper skincare routines and the use of advanced beauty technologies to achieve desired results. This awareness drives the demand for beauty devices as individuals seek products that align with their skincare goals.
Increasing Focus on Personal Grooming: With the growing emphasis on personal appearance and grooming, individuals are increasingly seeking tools and devices to enhance their beauty routines. Beauty devices provide convenient and accessible solutions for various skin care and hair care concerns, empowering individuals to take control of their beauty regimes at home.
Technological Advancements: Advances in technology have led to the development of innovative beauty devices with improved functionality and performance. These devices offer enhanced skincare treatments, hair care solutions, and body sculpting techniques. For example, the incorporation of advanced features like LED lights, radiofrequency, ultrasound and microcurrents in beauty devices has resulted in more effective and efficient results, attracting consumers to invest in these products.
Hair loss condition is one of the common skin conditions that is associated with the ageing population and hormonal imbalance. According to the American Hair Loss Association, Androgenetic Alopecia or common male pattern baldness (MPB) accounts for more than 95% of hair loss in men. Additionally, common causes for female baldness include ageing, hormonal imbalance leading to PCOS, medication and other illnesses. There has been a growing awareness of beauty devices in both developed and developing economies that will drive the growth of the overall global beauty devices during the analysis period.
Challenges
The devices available in the market are costly, which restrains the growth of the global beauty devices market. With the increasing research and development activities and the development of technologically advanced and held devices, the cost for these devices is also increasing. The cost of these devices has been the key challenge for the market players, as these players have to ensure the maximum profit without having any negative impact on the affordability of these devices.
The beauty devices market is highly competitive, with numerous manufacturers and brands vying for market share. This intense competition leads to price wars and the need for continuous product innovation to stay ahead. Companies need to differentiate their products and establish strong brand identities to stand out in a crowded market.
Industry Ecosystem
The market observes the entry of local industry players, especially in developing economies of Asia-Pacific, creating the threat of new entrants in the global beauty devices market. The new players are leveraging market growth by launching innovative and advanced devices at low cost, which leads to material injury to existing market players.
Geographic Overview
Geographically, North America is the largest beauty devices market, globally. This contribution is due to the demographic drift towards increasing ageing population, and awareness to the available treatment options. The North American market is also driven by the surge in the prevalence of skin conditions, such as acne, psoriasis, and rosacea. According to the American Academy of Dermatology, acne is the most common skin condition, affecting up to 50 million Americans annually.
Moreover, the beauty devices industry is expected to be driven by emerging economies of Asia-Pacific, such as China, India, and Korea. This exhibits large revenue generation opportunity in these countries due to the increase in consumer base and the growing number of salons and spas across the region.
Competitive Insight
Market players in the beauty devices industry are enhancing their market share through collaborations, focusing on the development of products with advanced features. The key players operating in the beauty devices industry include a large share of contributions from companies that include Panasonic Corporation, L’Oreal SA, Photomedax Inc., Home Skinovations Ltd, The Proctor & Gamble Company, Koninklijke Philips N.V., Carol Cole Company, Lumenis Ltd., Syneron Medical, and TRIA Beauty, Inc.
The Beauty Devices Market report offers a comprehensive market segmentation analysis along with an estimation for the forecast period 2025–2030.
- By Type
- Cleansing Devices
- Hair Removal Devices
- Skin Dermal Rollers
- Acne Devices
- Light/LED Therapy and Photo Rejuvenation Devices
- Oxygen and Steamer Devices
- Hair Growth Devices
- Cellulite Reduction Devices
- Others
- By End-User
- Beauty Clinics
- Spas and Salons
- at Home
- Others
Beauty Devices Market by Region
- North America
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- Poland
- Netherlands
- Rest of Europe
- Asia-Pacific
- Japan
- China
- India
- Australia
- South Korea
- New Zealand
- Singapore
- Vietnam
- Malaysia
- Thailand
- Rest of Asia-Pacific
- Rest of the World (RoW)
- Brazil
- Saudi Arabia
- U.A.E
- South Africa
- Other Countries
