Status : Published | Published On : Jan, 2021 | Report Code : VRICT5135 | Industry : ICT & Media | Available Format :
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Page : 164 |
Industry Overview
The global product analytics market is projected to reach USD 41.6 billion by 2027, registering a CAGR of 19.5% during the forecast period. Rising social media usage in the world, rapid increase in the number of smartphones, and increasing number of mobile application users, propelling the growth of the market.
Market Segmentation
Insight by Offering
On the basis of offering, the global product analytics market is categorized into software and service, wherein the software category held larger share in the market in 2020. The growth of this segment is attributed towards huge number of large and small market players are offering the most advanced and innovative software to customers as per their requirements and personalized needs.
The service category is expected to witness faster growth during the forecast period, owing to the rising demand for technical expertise and training regarding the usage and deployment of the product analytics solutions.
Furthermore, service category is also sub-segmented into managed and professional.
Insight by Solution
On the basis of solution, the global product analytics market is segmented into web-based and mobile-based solutions, wherein the web-based solutions category held larger share in the market in 2020. The growth of this segment is attributed towards – most of the internet users surf the web, so, with the help of a web analytics solution, it is very easy to keep track of their activities.
Insight by Deployment Type
Based on deployment type, the product analytics market is segmented into on-premises, and cloud-based. Among the two segments, cloud-based contributes to the larger revenue globally in 2020, and also it is expected to witness faster growth during the forecast period. The growth of this segment is attributed to the fact that cloud-based deployment offers flexible storage and fast data access to product teams, which in turn, improves customers’ behavior tracking to gain a competitive edge.
Industry Dynamics
Growth Drivers
Global product analytics market has been driven by several key factors, predominantly increasing demand for web application and mobile application along with escalating digital engagement across the globe. With the increasing digital involvement in the world, also witness the increase in the number of service providers such as e-commerce, retail, e-gaming, banking, and others. Due to this, consumers expectation regarding fast, on-demand, and reliable services during digital interactions is also growing rapidly. This, in turn, boosting the demand for product analytics solutions in order to analyze the user, and enhance their experience, by offering better services.
Restraints
Increasing concerns towards the security of data privacy and critical data theft is hindering the growth of the product analytics market, globally.
Geography Insight
Geographically, North America has accounted for the largest share in the product analytics market, globally and is predicted to grow significantly during the forecast period. The growth of this market is attributed towards the existence of a large number of IT companies, increasing mobile application usage, rapid adoption of technological trends, such as BI, AI, ML, cloud technology, and analytics solutions. Product analytics are used by various industries such as retail, banking, financial services, & insurance (BFSI), education, and travel & hospitality, to analyze the user, and enhance their experience, by offering better services.
Competitive Insight
Some of the key players operating in the global product analytics market are Google LLC, Teradata, Adobe Systems Incorporated, Salesforce.com Inc., SAP SE, IBM Corporation, Atlassian, Amplitude, Piwik PRO, Oracle Corporation, Mixpanel, and Plytix.
Forecast Parameters
- Identifying variables and establishing market impact.
- Establishing market trends regionally.
- Analyzing opportunities and market penetration rates by understanding product commercialization, regional expansion.
- Analyzing demand and supply trends and changes in industry dynamics to establish future growth.
- Analyzing sustainability strategies adhered by market participants in an attempt to determine future course of the market.
- Analyzing historical market trends and super-imposing them on the current and future variables to determine the year-on-year trend.
- Understanding adoption, production, export, import and regulatory framework.
Data Validation
- Estimated and forecasted data was validated through industry experts.
- Apart from industry experts, data triangulation methods were used for validation.
- Bottom-up and top-down approach has been used for estimation and forecast of market data, whereas the top-down approach was used for validation.
- Demand, as well as supply-side surveys, were conducted in order to understand the industry dynamics and data validation.
Primary Research
VynZ Research conducts extensive primary research to understand the market dynamics, validate market data and have key opinions from the industry experts. The key profiles approached within the industry include CEO, CFO, CTO, President, Vice President, Product Managers, Regional Heads, and Others. Also, end-user surveys comprising of consumers are also conducted to understand consumer behavior.
Source: VynZ Research
Source: VynZ Research
1. Research Overview
1.1. The Report Offers
1.2. Market Coverage
1.2.1. By Offering
1.2.2. By Solution
1.2.3. By Deployment Type
1.2.4. By Enterprise Size
1.2.5. By Vertical
1.2.6. By End User
1.2.7. By Region
1.3. Research Phases
1.4. Limitations
1.5. Market Size Estimations and Forecast
1.5.1. Data Sources
1.5.1.1. Primary Research
1.5.1.2. Secondary Research
1.5.2. Methodology
1.5.2.1. Data Exploration
1.5.2.2. Forecast Parameters
1.5.2.3. Data Validation
1.5.2.4. Assumptions
1.5.3. Study Period & Data Reporting Unit
2. Executive Summary
3. Market Definition
3.1. By Offering
3.1.1. Software
3.1.2. Service
3.1.2.1. Professional
3.1.2.2. Managed
3.2. By Solution
3.2.1. Web-Based
3.2.2. Mobile-Based
3.3. By Deployment Type
3.3.1. On-Premises
3.3.2. Cloud-Based
3.4. By Enterprise Size
3.4.1. Large Enterprises
3.4.2. Small & Medium Enterprises
3.5. By Vertical
3.5.1. Banking, Financial Services, and Insurance (BFSI)
3.5.2. Media & Entertainment
3.5.3. Manufacturing
3.5.4. Automotive
3.5.5. Healthcare
3.5.6. Energy & Utilities
3.5.7. Government
3.5.8. Retail
3.5.9. Others
3.6. By End User
3.6.1. Designers
3.6.2. Manufacturers
3.6.3. Sales Professionals
3.6.4. Marketing Professionals
3.6.5. Finance and Risk Professionals
3.6.6. Others
4. Industry Overview
4.1. Industry Dynamics
4.1.1. Market Growth Drivers
4.1.2. Market Growth Restraints
4.1.3. Key Market Trends
4.1.4. Major Opportunities
4.2. Industry Ecosystem
4.2.1. Porter’s Five Forces Analysis
4.2.2. Recent Development Analysis
4.2.3. Value Chain Analysis
4.3. Competitive Insight
4.3.1. Competitive Position of Industry Players
4.3.2. Market Attractive Analysis
4.3.3. Market Share Analysis
5. Global Market Estimate and Forecast
5.1. By Offering
5.2. By Solution
5.3. By Deployment Type
5.4. By Enterprise Size
5.5. By Vertical
5.6. By End-User
5.7. By Region
6. North America Market Estimate and Forecast
6.1. By Offering
6.2. By Solution
6.3. By Deployment Type
6.4. By Enterprise Size
6.5. By Vertical
6.6. By End-User
6.7. By Country
6.7.1. U.S. Market Estimate and Forecast
6.7.2. Canada Market Estimate and Forecast
6.7.3. Mexico Market Estimate and Forecast
7. Europe Market Estimate and Forecast
7.1. By Offering
7.2. By Solution
7.3. By Deployment Type
7.4. By Enterprise Size
7.5. By Vertical
7.6. By End-User
7.7. By Country
7.7.1. Germany Market Estimate and Forecast
7.7.2. France Market Estimate and Forecast
7.7.3. U.K. Market Estimate and Forecast
7.7.4. Italy Market Estimate and Forecast
7.7.5. Spain Market Estimate and Forecast
7.7.6. Rest of Europe Market Estimate and Forecast
8. Asia-Pacific Market Estimate and Forecast
8.1. By Offering
8.2. By Solution
8.3. By Deployment Type
8.4. By Enterprise Size
8.5. By Vertical
8.6. By End-User
8.7. By Country
8.7.1. China Market Estimate and Forecast
8.7.2. Japan Market Estimate and Forecast
8.7.3. India Market Estimate and Forecast
8.7.4. South Korea Market Estimate and Forecast
8.7.5. Australia Market Estimate and Forecast
8.7.6. Rest of Asia-Pacific Market Estimate and Forecast
9. Rest of the World (RoW) Market Estimate and Forecast
9.1. By Offering
9.2. By Solution
9.3. By Deployment Type
9.4. By Enterprise Size
9.5. By Vertical
9.6. By End-User
9.7. By Country
9.7.1. Brazil Market Estimate and Forecast
9.7.2. U.A.E. Market Estimate and Forecast
9.7.3. Saudi Arabia Market Estimate and Forecast
9.7.4. South Africa Market Estimate and Forecast
9.7.5. Other Countries Market Estimate and Forecast
10. Company Profiles
10.1. Google LLC
10.1.1. Snapshot
10.1.2. Overview
10.1.3. Offerings
10.1.4. Financial Insight
10.1.5. Recent Developments
10.2. Teradata
10.2.1. Snapshot
10.2.2. Overview
10.2.3. Offerings
10.2.4. Financial Insight
10.2.5. Recent Developments
10.3. Adobe Systems Incorporated
10.3.1. Snapshot
10.3.2. Overview
10.3.3. Offerings
10.3.4. Financial Insight
10.3.5. Recent Developments
10.4. Salesforce.com Inc.
10.4.1. Snapshot
10.4.2. Overview
10.4.3. Offerings
10.4.4. Financial Insight
10.4.5. Recent Developments
10.5. SAP SE
10.5.1. Snapshot
10.5.2. Overview
10.5.3. Offerings
10.5.4. Financial Insight
10.5.5. Recent Developments
10.6. IBM Corporation
10.6.1. Snapshot
10.6.2. Overview
10.6.3. Offerings
10.6.4. Financial Insight
10.6.5. Recent Developments
10.7. Atlassian
10.7.1. Snapshot
10.7.2. Overview
10.7.3. Offerings
10.7.4. Financial Insight
10.7.5. Recent Developments
10.8. Amplitude
10.8.1. Snapshot
10.8.2. Overview
10.8.3. Offerings
10.8.4. Financial Insight
10.8.5. Recent Developments
10.9. Piwik PRO
10.9.1. Snapshot
10.9.2. Overview
10.9.3. Offerings
10.9.4. Financial Insight
10.9.5. Recent Developments
10.10. Oracle Corporation
10.10.1. Snapshot
10.10.2. Overview
10.10.3. Offerings
10.10.4. Financial Insight
10.10.5. Recent Developments
10.11. Mixpanel
10.11.1. Snapshot
10.11.2. Overview
10.11.3. Offerings
10.11.4. Financial Insight
10.11.5. Recent Developments
10.12. Plytix
10.12.1. Snapshot
10.12.2. Overview
10.12.3. Offerings
10.12.4. Financial Insight
10.12.5. Recent Developments
11. Appendix
11.1. Exchange Rates
11.2. Abbreviations
Note: Financial insight and recent developments of different companies are subject to availability of information in secondary domain.
List of Tables
Table 1 Sources
Table 2 Study Periods
Table 3 Data Reporting Unit
Table 4 Global Product Analytics Market Size, by Offering, 2015 – 2020 (USD Million)
Table 5 Global Product Analytics Market Size, by Offering, 2021 – 2027 (USD Million)
Table 6 Global Product Analytics Service Market Size, by Type, 2015 – 2020 (USD Million)
Table 7 Global Product Analytics Service Market Size, by Type, 2021 – 2027 (USD Million)
Table 8 Global Product Analytics Market Size, by Solution, 2015 – 2020 (USD Million)
Table 9 Global Product Analytics Market Size, by Solution, 2021 – 2027 (USD Million)
Table 10 Global Product Analytics Market Size, by Deployment Type, 2015 – 2020 (USD Million)
Table 11 Global Product Analytics Market Size, by Deployment Type, 2021 – 2027 (USD Million)
Table 12 Global Product Analytics Market Size, by Enterprise Size, 2015 – 2020 (USD Million)
Table 13 Global Product Analytics Market Size, by Enterprise Size, 2021 – 2027 (USD Million)
Table 14 Global Product Analytics Market Size, by Vertical, 2015 – 2020 (USD Million)
Table 15 Global Product Analytics Market Size, by Vertical, 2021 – 2027 (USD Million)
Table 16 Global Product Analytics Market Size, by End User, 2015 – 2020 (USD Million)
Table 17 Global Product Analytics Market Size, by End User, 2021 – 2027 (USD Million)
Table 18 Global Product Analytics Market Size, by Region, 2015 – 2020 (USD Million)
Table 19 Global Product Analytics Market Size, by Region, 2021 – 2027 (USD Million)
Table 20 North America Product Analytics Market Size, by Offering, 2015 – 2020 (USD Million)
Table 21 North America Product Analytics Market Size, by Offering, 2021 – 2027 (USD Million)
Table 22 North America Product Analytics Service Market Size, by Type, 2015 – 2020 (USD Million)
Table 23 North America Product Analytics Service Market Size, by Type, 2021 – 2027 (USD Million)
Table 24 North America Product Analytics Market Size, by Solution, 2015 – 2020 (USD Million)
Table 25 North America Product Analytics Market Size, by Solution, 2021 – 2027 (USD Million)
Table 26 North America Product Analytics Market Size, by Deployment Type, 2015 – 2020 (USD Million)
Table 27 North America Product Analytics Market Size, by Deployment Type, 2021 – 2027 (USD Million)
Table 28 North America Product Analytics Market Size, by Enterprise Size, 2015 – 2020 (USD Million)
Table 29 North America Product Analytics Market Size, by Enterprise Size, 2021 – 2027 (USD Million)
Table 30 North America Product Analytics Market Size, by Vertical, 2015 – 2020 (USD Million)
Table 31 North America Product Analytics Market Size, by Vertical, 2021 – 2027 (USD Million)
Table 32 North America Product Analytics Market Size, by End User, 2015 – 2020 (USD Million)
Table 33 North America Product Analytics Market Size, by End User, 2021 – 2027 (USD Million)
Table 34 North America Product Analytics Market Size, by Country, 2015 – 2020 (USD Million)
Table 35 North America Product Analytics Market Size, by Country, 2021 – 2027 (USD Million)
Table 36 Europe Product Analytics Market Size, by Offering, 2015 – 2020 (USD Million)
Table 37 Europe Product Analytics Market Size, by Offering, 2021 – 2027 (USD Million)
Table 38 Europe Product Analytics Service Market Size, by Type, 2015 – 2020 (USD Million)
Table 39 Europe Product Analytics Service Market Size, by Type, 2021 – 2027 (USD Million)
Table 40 Europe Product Analytics Market Size, by Solution, 2015 – 2020 (USD Million)
Table 41 Europe Product Analytics Market Size, by Solution, 2021 – 2027 (USD Million)
Table 42 Europe Product Analytics Market Size, by Deployment Type, 2015 – 2020 (USD Million)
Table 43 Europe Product Analytics Market Size, by Deployment Type, 2021 – 2027 (USD Million)
Table 44 Europe Product Analytics Market Size, by Enterprise Size, 2015 – 2020 (USD Million)
Table 45 Europe Product Analytics Market Size, by Enterprise Size, 2021 – 2027 (USD Million)
Table 46 Europe Product Analytics Market Size, by Vertical, 2015 – 2020 (USD Million)
Table 47 Europe Product Analytics Market Size, by Vertical, 2021 – 2027 (USD Million)
Table 48 Europe Product Analytics Market Size, by End User, 2015 – 2020 (USD Million)
Table 49 Europe Product Analytics Market Size, by End User, 2021 – 2027 (USD Million)
Table 50 Europe Product Analytics Market Size, by Country, 2015 – 2020 (USD Million)
Table 51 Europe Product Analytics Market Size, by Country, 2021 – 2027 (USD Million)
Table 52 Asia-Pacific Product Analytics Market Size, by Offering, 2015 – 2020 (USD Million)
Table 53 Asia-Pacific Product Analytics Market Size, by Offering, 2021 – 2027 (USD Million)
Table 54 Asia-Pacific Product Analytics Service Market Size, by Type, 2015 – 2020 (USD Million)
Table 55 Asia-Pacific Product Analytics Service Market Size, by Type, 2021 – 2027 (USD Million)
Table 56 Asia-Pacific Product Analytics Market Size, by Solution, 2015 – 2020 (USD Million)
Table 57 Asia-Pacific Product Analytics Market Size, by Solution, 2021 – 2027 (USD Million)
Table 58 Asia-Pacific Product Analytics Market Size, by Deployment Type, 2015 – 2020 (USD Million)
Table 59 Asia-Pacific Product Analytics Market Size, by Deployment Type, 2021 – 2027 (USD Million)
Table 60 Asia-Pacific Product Analytics Market Size, by Enterprise Size, 2015 – 2020 (USD Million)
Table 61 Asia-Pacific Product Analytics Market Size, by Enterprise Size, 2021 – 2027 (USD Million)
Table 62 Asia-Pacific Product Analytics Market Size, by Vertical, 2015 – 2020 (USD Million)
Table 63 Asia-Pacific Product Analytics Market Size, by Vertical, 2021 – 2027 (USD Million)
Table 64 Asia-Pacific Product Analytics Market Size, by End User, 2015 – 2020 (USD Million)
Table 65 Asia-Pacific Product Analytics Market Size, by End User, 2021 – 2027 (USD Million)
Table 66 Asia-Pacific Product Analytics Market Size, by Country, 2015 – 2020 (USD Million)
Table 67 Asia-Pacific Product Analytics Market Size, by Country, 2021 – 2027 (USD Million)
Table 68 RoW Product Analytics Market Size, by Offering, 2015 – 2020 (USD Million)
Table 69 RoW Product Analytics Market Size, by Offering, 2021 – 2027 (USD Million)
Table 70 RoW Product Analytics Service Market Size, by Type, 2015 – 2020 (USD Million)
Table 71 RoW Product Analytics Service Market Size, by Type, 2021 – 2027 (USD Million)
Table 72 RoW Product Analytics Market Size, by Solution, 2015 – 2020 (USD Million)
Table 73 RoW Product Analytics Market Size, by Solution, 2021 – 2027 (USD Million)
Table 74 RoW Product Analytics Market Size, by Deployment Type, 2015 – 2020 (USD Million)
Table 75 RoW Product Analytics Market Size, by Deployment Type, 2021 – 2027 (USD Million)
Table 76 RoW Product Analytics Market Size, by Enterprise Size, 2015 – 2020 (USD Million)
Table 77 RoW Product Analytics Market Size, by Enterprise Size, 2021 – 2027 (USD Million)
Table 78 RoW Product Analytics Market Size, by Vertical, 2015 – 2020 (USD Million)
Table 79 RoW Product Analytics Market Size, by Vertical, 2021 – 2027 (USD Million)
Table 80 RoW Product Analytics Market Size, by End User, 2015 – 2020 (USD Million)
Table 81 RoW Product Analytics Market Size, by End User, 2021 – 2027 (USD Million)
Table 82 RoW Product Analytics Market Size, by Country, 2015 – 2020 (USD Million)
Table 83 RoW Product Analytics Market Size, by Country, 2021 – 2027 (USD Million)
Table 84 Snapshot – Google LLC
Table 85 Snapshot – Teradata
Table 86 Snapshot – Adobe Systems Incorporated
Table 87 Snapshot – Salesforce.com Inc.
Table 88 Snapshot – SAP SE
Table 89 Snapshot – IBM Corporation
Table 90 Snapshot – Atlassian
Table 91 Snapshot – Amplitude
Table 92 Snapshot – Piwik PRO
Table 93 Snapshot – Oracle Corporation
Table 94 Snapshot – Mixpanel
Table 95 Snapshot – Plytix
List of Figures
Figure 1 Market Coverage
Figure 2 Research Phases
Figure 3 Secondary Offerings for Different Parameters
Figure 4 Methodology
Figure 5 Data Mining & Exploration
Figure 6 Data Triangulation
Figure 7 Assumptions for Market Estimation and Forecast
Figure 8 Market Synopsis
Figure 9 Global Product Analytics Market - Growth Drivers and Restraints
Figure 10 Competitive Benchmark
Figure 11 Global Product Analytics Market Highlight
Figure 12 Global Product Analytics Market Size, by Offering, 2015 – 2027 (USD Million)
Figure 13 Global Product Analytics Service Market Size, by Type, 2015 – 2027 (USD Million)
Figure 14 Global Product Analytics Market Size, by Solution, 2015 – 2027 (USD Million)
Figure 15 Global Product Analytics Market Size, by Deployment Type, 2015 – 2027 (USD Million)
Figure 16 Global Product Analytics Market Size, by Enterprise Size, 2015 – 2027 (USD Million)
Figure 17 Global Product Analytics Market Size, by Vertical, 2015 – 2027 (USD Million)
Figure 18 Global Product Analytics Market Size, by End User, 2015 – 2027 (USD Million)
Figure 19 Global Product Analytics Market Size, by Region, 2015 – 2027 (USD Million)
Figure 20 North America Product Analytics Market Highlight
Figure 21 North America Product Analytics Market Size, by Offering, 2015 – 2027 (USD Million)
Figure 22 North America Product Analytics Service Market Size, by Type, 2015 – 2027 (USD Million)
Figure 23 North America Product Analytics Market Size, by Solution, 2015 – 2027 (USD Million)
Figure 24 North America Product Analytics Market Size, by Deployment Type, 2015 – 2027 (USD Million)
Figure 25 North America Product Analytics Market Size, by Enterprise Size, 2015 – 2027 (USD Million)
Figure 26 North America Product Analytics Market Size, by Vertical, 2015 – 2027 (USD Million)
Figure 27 North America Product Analytics Market Size, by End User, 2015 – 2027 (USD Million)
Figure 28 North America Product Analytics Market Size, by Country, 2015 – 2027 (USD Million)
Figure 29 Europe Product Analytics Market Highlight
Figure 30 Europe Product Analytics Market Size, by Offering, 2015 – 2027 (USD Million)
Figure 31 Europe Product Analytics Service Market Size, by Type, 2015 – 2027 (USD Million)
Figure 32 Europe Product Analytics Market Size, by Solution, 2015 – 2027 (USD Million)
Figure 33 Europe Product Analytics Market Size, by Deployment Type, 2015 – 2027 (USD Million)
Figure 34 Europe Product Analytics Market Size, by Enterprise Size, 2015 – 2027 (USD Million)
Figure 35 Europe Product Analytics Market Size, by Vertical, 2015 – 2027 (USD Million)
Figure 36 Europe Product Analytics Market Size, by End User, 2015 – 2027 (USD Million)
Figure 37 Europe Product Analytics Market Size, by Country, 2015 – 2027 (USD Million)
Figure 38 Asia-Pacific Product Analytics Market Highlight
Figure 39 Asia-Pacific Product Analytics Market Size, by Offering, 2015 – 2027 (USD Million)
Figure 40 Asia-Pacific Product Analytics Service Market Size, by Type, 2015 – 2027 (USD Million)
Figure 41 Asia-Pacific Product Analytics Market Size, by Solution, 2015 – 2027 (USD Million)
Figure 42 Asia-Pacific Product Analytics Market Size, by Deployment Type, 2015 – 2027 (USD Million)
Figure 43 Asia-Pacific Product Analytics Market Size, by Enterprise Size, 2015 – 2027 (USD Million)
Figure 44 Asia-Pacific Product Analytics Market Size, by Vertical, 2015 – 2027 (USD Million)
Figure 45 Asia-Pacific Product Analytics Market Size, by End User, 2015 – 2027 (USD Million)
Figure 46 Asia-Pacific Product Analytics Market Size, by Country, 2015 – 2027 (USD Million)
Figure 47 RoW Product Analytics Market Highlight
Figure 48 RoW Product Analytics Market Size, by Offering, 2015 – 2027 (USD Million)
Figure 49 RoW Product Analytics Service Market Size, by Type, 2015 – 2027 (USD Million)
Figure 50 RoW Product Analytics Market Size, by Solution, 2015 – 2027 (USD Million)
Figure 51 RoW Product Analytics Market Size, by Deployment Type, 2015 – 2027 (USD Million)
Figure 52 RoW Product Analytics Market Size, by Enterprise Size, 2015 – 2027 (USD Million)
Figure 53 RoW Product Analytics Market Size, by Vertical, 2015 – 2027 (USD Million)
Figure 54 RoW Product Analytics Market Size, by End User, 2015 – 2027 (USD Million)
Figure 55 RoW Product Analytics Market Size, by Country, 2015 – 2027 (USD Million)
Global Product Analytics Market Coverage
Offering Insight and Forecast 2015-2027
Solution Insight and Forecast 2015-2027
Deployment Type Insight and Forecast 2015-2027
Enterprise Size Insight and Forecast 2015-2027
Vertical Insight and Forecast 2015-2027
End User Insight and Forecast 2015-2027
Geographical Segmentation
Product analytics Market by Region
North America
Europe
Asia-Pacific (APAC)
Rest of the World (RoW)
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