|Status : Published
|Published On : Mar, 2023
|Report Code : VRICT5012
|Industry : ICT & Media
|Available Format :
|Page : 225
The global App Analytics Market is projected to experience significant growth during the forecasted period of 2025-2030. This market growth is estimated to be witness by a CAGR of 19.1%.
App analytics is the process of measuring and analyzing user behavior on mobile applications. This data is then used to improve the user experience, optimize app performance, and drive business growth. The growing use of smartphones and mobile applications, combined with the increasing focus on improving user engagement and retention, is driving demand for app analytics solutions.
The app analytics market has experienced significant growth in recent years, fueled by the increasing number of mobile applications and the growing demand for data-driven decision-making in the app development and marketing processes. The market offers a range of analytics solutions, including both standalone app analytics platforms and those integrated into larger mobile marketing or mobile development platforms.
Overall, the app analytics market plays a crucial role in helping app developers and businesses understand user behavior, improve app performance, and drive business outcomes in the highly competitive mobile app ecosystem.
Impact of Covid-19
The COVID-19 pandemic has had a significant impact on app analytics, as the pandemic has changed how people use mobile apps. With more people working and studying from home, there has been an increase in the use of apps related to remote work, online education, and telehealth. On the other hand, some apps related to travel, events, and entertainment have seen a decline in usage. The pandemic has also changed how often and when people use certain apps, which has impacted app engagement and retention rates. As a result, app developers and marketers have had to adjust their strategies to adapt to these changes in user behavior.
The App analytics market can be segmented in several ways based on various criteria such as:
Insight by Application Type
App Analytics Market based on application type is bifurcated into Mobile App Analytics market and Web App Analytics. Mobile app analytics dominates the global app analytics market. It is estimated that this market will hold its dominance during the projection period too. Furthermore, mobile-friendly web development will also play a crucial role to drive growth in the app analytics market.
Insight by Deployment Type
On the basis of application type, the app analytics market is segmented into on-premises and cloud-based markets. Cloud based market, further bifurcated into SaaS, PaaS, and IaaS, dominates the app analytics market by deployment. The key reasons behind the cloud-based market are pertinent systems' customization, data security, and affordability. Rapid advancement in the cloud-based market is driving growth to this market. And it will push the overall market growth of the global app analytics market.
Insight by Component
Based on the component app analytics market is categorized into software and services. The market's largest revenue contributor is the software category. This sub-market, is anticipated to rise significantly over the course of the forecast period. The expansion of this market may be ascribed to the expanding use of software by different corporate organizations to boost their profits and the effectiveness of various applications.
Furthermore, it enables companies to monitor information about how users rate the effectiveness of their applications. The precise amount of mobile application downloads as well as the tracking of user location and time spent per application are additional major advantages provided by this industry that are assisting the global growth of the app analytics market.
Insight by Operating System
On the basis of operating systems, the app analytics market is subdivided into iOS, Android, Windows, and others. The Android operating system is the most user-friendly, tailor-made and affordable. As a result, Android holds the dominant position in the global app analytics marke and is expected to maintain the same during the projected period.
iOS platform is popular for its highly secured ecosystem. Due to this, it has become the top-most choice of people with vulnerable data. Furthermore, rapid updates and 5G invention are fueling growth to the android and iOS market. And this will impact on global market size.
Insight by End User
Based on the end-user, app analytics market is bifurcated into retail, healthcare, media entertainment, education and many. Rapid domain-based App development has made the individuals’ life easier and speedy. As a result, banking, financial services, and insurance are predicted to grow the fastest throughout the projected period. The expansion of this market is attributed to the rising popularity of mobile phone services and the implementation of artificial intelligence technologies across a number of Asia-Pacific nations.
Global App Analytics Market Report Coverage
2018 - 2023
Base Year Considered
2025 - 2030
Market Size in 2023
U.S.D. XX Billion
Revenue Forecast in 2030
U.S.D. XX Billion
Segments Covered in the Report
By Application Type, By Deployment Type, By Component, By Operating System, and By End-User
Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling
Regions Covered in the Report
North America, Europe, Asia-Pacific, Middle East, and Rest of the World
Geographically, the App analytics market is distributed across different regions of the world, with North America, Europe, Asia Pacific, and Rest of the World being the major regions. Among these regions, North America is the largest market, accounting for the majority of the revenue share.
The North American market is primarily driven by the presence of large technology companies such as Google, Apple, and Facebook, which dominate the mobile app market. Additionally, the high adoption of mobile devices and the availability of advanced analytics tools in the region are also contributing factors.
The European market is also significant, with countries such as the United Kingdom, Germany, and France being major players. The region is characterized by a highly competitive market, with a large number of small and medium-sized enterprises (SMEs) offering specialized analytics solutions.
In the Asia Pacific region, the market is rapidly growing due to the increasing penetration of smartphones and the high adoption of mobile apps. Countries such as China, Japan, and India are driving the growth of the market in the region.
The rest of the world region, which includes regions such as the Middle East, Africa, and Latin America, is also seeing significant growth in the App analytics market. The market is driven by factors such as the increasing adoption of mobile devices and the growing popularity of mobile apps in these regions.
The key drivers of growth in the app analytics market include the increasing adoption of mobile applications across a wide range of industries, the growing importance of user experience in driving business success, and the need for better insights into user behavior to inform app development and optimization.
The increasing adoption of mobile applications across industries is driving demand for app analytics solutions. Mobile applications are being used in a wide range of industries, from healthcare and finance to retail and entertainment. The growing use of mobile applications is creating a need for solutions that can help businesses understand how users are engaging with their apps and how to optimize their performance to drive growth.
The importance of user experience in driving business success is also driving demand for app analytics solutions. Users are increasingly demanding apps that are easy to use, intuitive, and deliver a seamless experience. App analytics can provide insights into how users are interacting with an app, allowing businesses to identify areas for improvement and optimize the user experience to drive engagement and retention.
Despite the potential for growth and innovation in the app analytics market, there are also a number of challenges that must be addressed for the market to continue to expand and mature. Some of the key challenges include data privacy and security concerns, the complexity of app analytics solutions, and the need for better integration with other business systems and tools.
Data privacy and security concerns are a key challenge for the app analytics market. As businesses collect and analyze data on user behavior, they must ensure that they are complying with privacy regulations and that user data is being handled in a secure and responsible manner. Failure to do so can damage trust and confidence in the app analytics market and limit the potential for growth and innovation.
The complexity of app analytics solutions is also a challenge for the market. App analytics solutions can be complex and require significant technical expertise to implement and manage. This can create a barrier to entry for some businesses and limit the potential for widespread adoption.
The need for better integration with other business systems and tools is a challenge for the app analytics market. App analytics solutions must be able to integrate with other business systems and tools, such as customer relationship management (CRM) and marketing automation platforms, in order to provide a comprehensive view of the customer journey and drive business growth.
Global App Analytics Market, By Region
The app analytics market is seeing a number of notable trends. One trend is the increasing use of artificial intelligence (AI) and machine learning (ML) to analyze app data and provide insights into user behavior. AI and ML can help businesses identify patterns and trends in user behavior, predict future behavior, and develop personalized experiences that meet the needs of individual users.
Another trend is the growing use of in-app messaging and push notifications to drive engagement and retention. App analytics solutions can provide insights into the effectiveness of these messaging strategies, allowing businesses to optimize their approach and drive better results.
Finally, there is a trend toward greater integration between app analytics solutions and other business systems and tools, such as CRM and marketing automation platforms. This integration can provide a comprehensive view of the customer journey and help businesses drive growth by delivering personalized experiences that meet the needs of individual users.
The market structure for global app analytics market is consolidated structure and the key players in the app analytics market include IBM, Swrve, TUNE, Localytics, AppDynamics, AppsFlyer, Heap, Appsee, Amplitude, Mixpanel, MOENGAGE, Kochava, Taplytics, App Annie, Apptentive, and CleverTap.
Google Analytics is one of the leading players in the App analytics market, providing a comprehensive suite of analytics tools that enable businesses to track user behavior, app performance, and engagement. The platform also offers robust reporting and data visualization capabilities, making it a popular choice for businesses of all sizes.
Mixpanel is another major player in the market, offering a unique approach to analytics with a focus on user behavior analysis. The platform enables businesses to track individual user actions, allowing for more granular insights into user behavior and app performance.
Localytics is a cloud-based platform that offers a range of analytics tools for mobile app developers and marketers. The platform provides real-time data on user behavior, engagement, and retention, enabling businesses to make data-driven decisions to optimize their apps and improve user experience.
AppDynamics is a comprehensive application performance monitoring (APM) platform that provides real-time visibility into the performance of mobile apps. The platform enables businesses to identify and troubleshoot performance issues quickly, improving the overall user experience and minimizing the risk of app crashes and downtime.
Adobe Analytics is a powerful analytics platform that provides businesses with a range of insights into user behavior, engagement, and conversion. The platform offers advanced reporting and data visualization capabilities, enabling businesses to make data-driven decisions to optimize their apps and improve user experience.
Latest News & Update
Mobile analytics firm App Annie announced in February 2023 that it has acquired mobile measurement company Adjust, creating one of the largest mobile marketing analytics platforms in the world.
Google Analytics announced in January 2023 that it will no longer support app tracking on iOS devices due to changes made by Apple in its latest operating system. This move will have significant implications for businesses and developers who rely on Google Analytics to track user behavior and engagement.
In December 2022, mobile app analytics company Sensor Tower raised $110 million in a Series D funding round led by General Catalyst. The company plans to use the funding to expand its product offerings and accelerate its global growth.
In October 2022, mobile marketing analytics company Singular announced that it had raised $200 million in a Series E funding round. The company plans to use the funding to expand its product offerings and further penetrate the global market.
According to a report published by MarketsandMarkets in September 2022, the global App analytics market is expected to grow at a CAGR of 20.4% between 2022 and 2030, driven by factors such as the increasing adoption of mobile devices and the growing popularity of mobile apps.
The App Analytics Market report offers a comprehensive market segmentation analysis along with an estimation for the forecast period 2025–2030.
Region Covered in the Report
Source: VynZ Research
Source: VynZ Research